Ram Trucks celebrates 10 years as a standalone brand

New ad campaign touts everything from RamBox storage to the 1,000-lb-ft Cummins

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs.

Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of Innovation’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on Ram’s digital and social media channels new content featured on Ram brand’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system. side bins along each side of bed 2010 Ram Heavy Duty crew cab Ram 1500 Outdoorsman 2016 Ram Rebel TRX Concept – 100-mph Off-road Pickup Ram Truck cemented its position as America’s off-road truck leader with the introduction of the 2016 Ram Rebel TRX concept at the State Fair of Texas. The rapidly beating heart of the Ram Rebel TRX concept is a powertrain juggernaut. A 6.2-liter supercharged HEMI® V-8 with 575 horsepower, the most powerful Ram 1500 the Company has ever built, lays the groundwork of expectation. As part of the Company’s recently unveiled five-year plan, the Ram Rebel TRX concept has been approved for production 2019 Uconnect 4C with 12-inch touchscreen adaptive cruise control, forward collision warning, Blind-spot Monitoring and ready alert braking. Multifunction Tailgate – The Industry Leader in Cargo-Management and Storage Gets Even Better First Full-size Pickup to Earn IIHS Top Safety Pick+ The Ram 1500 is the first full-size pickup truck to be named a Top Safety Pick+, the highest rating given by the Insurance Institute for Highway Safety (IIHS).">Dodge first used the Ram hood ornament on its cars and trucks in the early 1930s, continuing until the late 1950s. Chrysler Chairman Lee Iaccoca brought the Ram logo back for the new line of Dodge Ram trucks in 1981, when the standard engine was a 3.7-liter slant-six with 95 horsepower, and the full-fat 5.9-liter V8 put out 170 hp. From those, as they say, humble beginnings, customers now get the choice of a lineup with Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn, and Limited trims, a diesel with 1,000 pound-feet of torque, and ProMaster and ProMaster City vans.

The novelties over the past 10 years have run from the RamBox cargo management system in 2009 to this year's Multifunction Tailgate to the 2020 Ram being the first full-sized pickup to earn a Top Safety Pick+ from the Insurance Institute for Highway Safety. And there are more goodies to come, notably the production version of the Ram Rebel TRX concept. Not a bad first decade for the bighorn.

RAM 1500 Information

Share This Photo X