REPORT: Chrysler to make Ram its own brand

When a report came out earlier this week regarding Fiat's intentions for Chrysler (making it a Cadillac competitor), Dodge (focusing on driving dynamics) and Jeep (being, well, Jeep), one semi-iconic nameplate was left out of the discussion: Ram.

Toiling away under the Dodge brand, the Ram moniker has been reserved for Chrysler Co.'s truck offerings. However, a new initiative could promote the Ram as a standalone brand, focusing exclusively on vans, SUVs, commercial vehicles, and, of course, pickups. That would free Dodge from rough-and-tumble heavy-duty products, leaving it to fend for itself in the compact, mid-size and performance segments – although it's destined to receive some help from Alfa Romeo in the form of joint product development.

Unfortunately for Europe, Dodge – which was just recently introduced across the pond in 2006 – won't benefit from the reworked branding and products. According to InsideLine, Chrysler Group's European arm is likely to drop Dodge abroad in the future. So get your Avenger, Caliber, Journey or Nitro while you can... if you must.

[Source: InsideLine]

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