• Sep 30, 2009
Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of giant clientele with international brands are still happy to welcome automotive accounts through the doors.

Advertising Age has taken a look at the still-big auto advertising business and what fifteen assorted manufacturers drop on advertising per year. Landing one of these big vehicular fishes would surely make an account executive smile, though AdAge rightly posits that some of are sexier than others. Toyota spends the most at more than $800 million, with Ford coming in second at nearly $700 million. The biggest accounts don't seem to be in any danger of having their deals come up for review, however, so it may be easier to poach someone who's already looking, like Chrysler or Volvo. Hit the link for all the figures.

[Source: Advertising Age]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 9 Comments
      • 5 Years Ago
      It isn't Volvo that is up for grabs, it's VW, which spends about $250 mil per year in the US.
      • 5 Years Ago
      You don't want to have one, big customers, or else they will be able to have a lot of negotiating power over you.
      • 5 Years Ago
      Look fantastic in a suit, look fantastic in casual wear, look fantastic in anything, sound good, smell good, kiss good, strut around with supreme confidence, be uncannily successful at your job, blow people away anytime you say anything, take six hour lunches, disappear for weeks at a time, lie to everyone about everything, and drink and smoke constantly.
      • 5 Years Ago
      Perfect picture.. very fitting. If you haven't seen the show "Mad Men", its a fantastic show.
      • 5 Years Ago
      Jeep only has an 11 Million Ad budget for the year??? Was that supposed to be 111?
      • 5 Years Ago
      Ad Age is dead wrong: Honda is about to hit the streets and that's gonna be a WHOPPER.
      • 5 Years Ago
      That's an old photo. Where's Kinsey's beard and pipe?

      This is the best show on television right now, bar none.
      • 5 Years Ago
      Interesting, considering I have an image of Mike Rowe burned into my brain.
      • 5 Years Ago
      "They say once you start drinking alone, you're an alcoholic. I'm really trying to avoid that."

      Best show on TV by far!!! :)