We take a close look at the sales numbers and pick out the biggest successes and disappointments of April 2018. Here are the highlights and lowlights.
Cadillac is once again defending its full-size luxury Escalade SUV from assault by the hot-selling Lincoln Navigator, offering $10,000 discounts to some current customers to keep them from switching brands.
Ford is issuing two separate safety recalls to fix mechanical issues affecting control of the transmissions on certain 2017 and 2018 models. The automaker says it's aware of one reported accident with an injury related to the the first and largest recall.
Texas tuner John Hennessey wants to steer the 2018 Lincoln Navigator into some serious performance SUV territory, presently dominated by the Mercedes-Benz G-Class and Range Rover SVR. Upping the power of Lincoln's range-topping sport-utility, from 450 horsepower to an even 600 hp, is enough to hustle the Navigator from 0-60 mph in 4.8 seconds and run the quarter mile in 12.9 seconds at 107 mph.
Tennis star joins Matthew McConaughey as celebrity endorsers.
A $25 million investment adds to $900 million already announced to meet demand for the hot-selling full-size SUVs.
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F-150s, Navigators, Expeditions and Mustangs are affected.
And that's about all it says about the Navigator.
There's an awful lot highlighted in the Navigator column
The 2018 Navigator starts at $72,055, compared to $73,995 for the Escalade.
With the return of Continental and the emergence of the all-new 2018 Navigator as the defacto Lincoln flagship, it doesn't take a cryptographer to read the writing on the wall: Lincoln is re-embracing proper model names. During the 2018 Lincoln Navigator first drive press launch, Lincoln group vice president (and now also Ford's chief marketing officer) Kumar Galhotra confirmed that the switch to Continental from what had been the MKS in Lincoln's lineup has indeed been a positive one as increa
Luxury by Lincoln, power by Raptor.
The luxury Expedition has arrived.
We think the Navigator concept was closer to production than we realized.
Ford will recall certain Mustang, F-150, Expedition, and Lincoln Navigator models from 2011 and 2012 because the gearbox can suddenly shift into first gear. There are three accidents linked to the problem but no injuries.
It's no secret that Lincoln has received short shrift from the Ford Motor Company for years, and former CEO Alan Mullay even wanted to kill the whole thing off when he ran things. Today, things appear to be trending in a different direction. Fresh investment has helped enable a sizable marketing push for its well-regarded MKC compact crossover, a couple of awards for the company and plant the seeds for a major expansion into China. While the situation is still in the early going, it looks like L