32 Articles
Read This
Low gas prices bring the Hummer back to life

It took more than the high cost of gas to kill off the Hummer brand, but the military/civilian vehicle's near-endless need for fuel didn't help sales when gas prices started to climb. Turns out, there is still a thirst for the gas-devouring vehicle in the US. The evidence is anecdotal at best, but since we know prices at the pump can change car sh

Report
AM General to offer civilian Humvee kit car

After a 12-year hiatus from the civilian vehicle market, AM General is reportedly set to offer a kit-car of the C-Series Humvee. The kit will conform to U.S. government regulations and has been made possible by a deal with General Motors.

BREAKING: GM announces Hummer sale cannot be concluded, brand to be wound down

Although it has been evident for some time that General Motors' sale of its Hummer brand to Sichuan Tengzhong Heavy Industrial Machines Co., Ltd., we didn't expect for word to come down today that the negotiations are dead and the brand will be wound down. Unfortunately, judging by a press release just issued by GM, that's exactly what will be happening. According to John Smith, GM's vi

STUDY: Hummer owners believe they've made "a highly moral consumption choice"

There probably isn't any one passenger vehicle on earth that earns more ire from environmentalists than the Hummer H2. While the reality of the matter is that most Hummers aren't really much worse when it comes to fuel mileage and overall emissions than any other giant SUV (most civilian Hummers are, in fact, based largely on truck platforms from General Motors) the brand has seemingly been made into the poster child of American excess.

Sign of the times? Hummer registration plummets

Although none of the Hummer models are really all that worse than any other body-on-frame SUV powered by a large engine, the ex-military marque is considered by many to be the anti-green brand. If that's how you feel, you'll likely be glad to hear that Hummer models are languishing on dealer lots all over the country. Hummer spokeswoman Joanne Krell suggests that the downturn in sales is directly related to the upturn in fuel prices. That makes sense, now doesn't it? Maybe not... Acura is the on

HUMMER attacks perception problems with "Purpose Built" campaign

HUMMER's image has always been one of excessive excess. While much of that portrayal is due to GM's own marketing, the people who purchase the imposing 'utes – be they high-profile celebs or well-to-do suburbanites – have done more to define the brand than GM's marketing boffins ever could. But the General wants to change all that.

/ 2