The company will be a client of Italian design house Pininfarina SpA, known for its work with Ferrari and more recently for designing battery-electric concept vehicles for Hong Kong-based Hybrid Kinetic Group. Mahindra acquired a controlling stake in Pininfarina in 2015. It will be led by Michael Perschke, a 25-year auto industry veteran who was formerly managing director of Audi in India and a member of the management board of Volkswagen Group Sales India. Automobili Pininfarina will be based in Rome.
First up will be an electric car flagship that will go from 0-62 mph in less than 2 seconds and have a range of more than 300 miles, according to Automotive News Europe. Codenamed PF-Zero, its price will approach €2 million (U.S. $2.5 million). Mahindra says the new brand will borrow from its experience in the Formula E electric-car racing circuit.
Motor Authority reports the hypercar will also use technology developed by Rimac and that it will boast output of 1,500 horsepower, rivaling the Bugatti Chiron. It'll be built in limited numbers, though future models, including SUVs and sedans, will be built in higher volumes.
Pininfarina most recently has been seen designing concept vehicles under the Hybrid Kinetic brand, most recently teasing the H500 sedan and K350 crossover ahead of their debuts in Beijing.
Separately, Pininfarina plans limited production of 12 units of its H2 Speed, its 653-horsepower hydrogen fuel cell track car that goes from 0-62 in 3.4 seconds, reportedly this year.