Autoblog

Click above for a high-res gallery of the Opel Insignia.

Despite repeated rumblings from industry sources (including Lutz himself) that the Opel Insignia's transformation into a Saturn model was on hold, Bob Lutz now indicates that work is indeed proceeding on making that model ready for the American market. Changes are going to be made to both the interior and the exterior of the Insignia as it morphs into the Aura. Lutz also indicates that the two Epsilon II-based cars will share suspension bits and powertrains, though we are not sure just how many of the six available gas and diesel engines in the Euro-only Opel will make their way Stateside. Also debatable is the Insignia's Haldex all-wheel-drive system that will be offered across the pond. Whatever the case, we hope that the car doesn't see too many changes as it's an extremely attractive and compelling package as it currently sits. Bring it.


[Source: Autoweek]

General Motor's car czar, Bob Lutz, sat down with the little people of the blogosphere after GM's announcement that it would be reducing white collar expenditures by 20-percent, cutting truck production and eliminating retired health care for salaried workers over 65, all in an effort to boost its liquidity by $15 billion by the end of 2009.

Maximum Bob addressed questions about GM's entire brand portfolio, saying, "Pontiac will be nourished with products" and confirming that GM is in talks with financial institutions about HUMMER, and that, "If we could sell the brand, we'd be interested in doing that."

Predictably, much of the conversation centered on fuel efficiency and the General's plans to address the growing demand for miserly transport in the U.S. Lutz made it clear that "as fuel costs in the U.S. begin to resemble those in the rest of the world" it will be easier for GM to realign its products on a global scale.

[Photo: David McNew/Getty]

During a dealer teleconference today, General Motors announced it would be launching a zero-percent financing sale beginning tomorrow, while simultaneously raising the prices of its 2009 vehicles.

The "72-hour sale" will run from June 24th through the 30th, and will offer customers 0-percent interest rates for 72 months on most Chevys, Buicks, Pontiacs and GMC vehicles. So far, there's no word on whether the offer will extend to Cadillac and Saturn. GM will also offer $500 in "bonus cash" to buyers who opt to purchase GM products outright rather than leasing them.

At the same time, the General is going to be raising the prices of 2009 models by an average of 3.5-percent "across the board," something that was bound to happen, according to Mark LaNeve, GM's vice president of vehicles sales, service and marketing.

On the production front, GM will be adding a third shift to its Lordstown, Ohio plant to increase production of the Pontiac G5 and Chevy Cobalt, while at the same time boosting production of the Pontiac G6, Chevy Malibu and Saturn Aura through the use of maximum overtime. Also of note: GM has hired Citibank to investigate the future of the HUMMER brand, which comes in the wake of GM's CEO, Rick Wagoner's announcement that "all options" are on the table regarding GM's faltering off-road brand.

[Source: Automotive News – sub. req.]

The Saturn Green Line is no longer. In its stead, the planetary brand's hybrid models will simply be known as hybrids. We think this is a good idea considering that the word 'hybrid' is much more readily associated with saving gas than the Green Line moniker. According to Mike Morrissey, a Saturn spokesman, "It was simply a practical matter. As we expand our hybrid lineup, the names were getting a bit long. It's hard to write a short sentence about the Saturn Vue Green Line 2-Mode Hybrid." Amen to that. Though the Green Line name will disappear, the performance version of Saturn's models will retain their Red Line badges.

Saturn's current green line of hybrids includes two models, the Aura and the Vue, both equipped with the so-called "mild hybrid" system that is not capable of moving the vehicle under electric power alone. Next year, a version of the Vue utility vehicle will be offered with a system derived from what is currently available in the Tahoe and Yukon full-sizers known as the 2-Mode. That model will be a full hybrid and should return much better mileage than the current Vue hybrid, which is rated at 25 mpg in the city and 32 on the highway.

[Source: Kicking Tires]

Click above to view video after the jump

Way back in September 2006, Saturn ran a commercial in which a bunch of people saw the brand's cars out in the real world and exclaimed, "That's a Saturn?" Obviously meant to communicate that you would be surprised to see the new Saturns of the day and how far they had come, the commercial really just got annoying fast to the point where the word 'Saturn' started sounding weird because it was said so many times.

The commercial apparently wasn't much for the actors to make, either. Steve Hall at AdGabber found a different version of the commercial, which we'll call "That's a f@#$% Saturn!". It seems after they had gotten the footage that Saturn's ad agency requested, the actors, director and production crew had some fun and made a different, rated R version of the commercial that probably more closely resembles reality than the canned responses in the original commercial. Check it out for yourself after the jump along with the original commercial, and don't worry, the BLEEPS hide anything that would offend your boss, spouse or kids. Thanks for the tip, Mark!

[Source: AdGabber]

General Motors is on a campaign to streamline and cut through red tape, and to that end is changing the management structure of its brands. As of June 1, GM is establishing four new "brand czars" who will have increased control over their products and be responsible for their divisions' successes and failures. Pontiac-Buick-GMC, Cadillac-HUMMER-Saab, Chevrolet and Saturn will each be accountable to a new brand chief, who in turn will report to the corporate VP of sales, service and marketing. The positions, which will all be vice-president-level appointments (except for Saturn, whose brand czar will coordinate with Opel), will have increased input into the overall process from product development through sales.

The new brand czars will replace the five regional general managers that have acted until now as an insulator between the brands and its dealers. Insiders are hailing the move as a positive step, helping General Motors to streamline its bureaucracy.

[Source: Advertising Age]

Click above for a high-res gallery of the Opel Insignia.

After a few leaks and an assortment of GM-sponsored "spy shots," the Opel Insignia is here. Take note. Aimed to compete in Europe with the Ford Mondeo, Honda Accord, Mazda6 and Citroen C5, the Insignia is set to replace the aging Vectra and could come Stateside sporting a Saturn badge.

The sleeker, sexier Insignia takes a few cues from the GTC concept that helped to inspire the new sedan, with a taut fascia, muscular stance and deeply drawn side blades that extend from the front fenders to run parallel with the side sills. The old V-bar has been nixed in favor of a wider grille, complimented by a pair of intake ducts and the new Vauxhall logo. "Smart" headlights feature daytime running lamps standard and there will be an option for LED lighting on higher-spec models. The rear is sufficiently swoopy, with a tapered tail and smooth haunches, while the rear badge plays double duty as adornment and trunk release button.

The Insignia is 21 cm longer and five cm wider than the Vectra it replaces, and legroom shouldn't be an issue since the Insignia gets an additional 35 mm tacked onto its wheelbase. Three models will be available, including the standard saloon (above), a hatchback and a wagon.

Power is provided by a choice of three diesels or four gasoline-powered engines, with the former producing anywhere between 110 hp to 160 hp, and the latter putting out 115 hp from the standard four-cylinder or 260 hp from the range-topping V6. Power is channeled to either the front or all four wheels through a six-speed manual or six-speed automatic. A VXR model is likely to be revealed sometime next year.

The Opel Insignia will be available for a meet and greet at the London Motor Show this July and will hit showrooms in the UK this October.

Make the jump for Opel's press release.

GM is working hard to ensure that its newest automotive division, Saturn, is considered cool, hip and edgy. In this day and age, that means the interwebs, specifically a blog and social networking site. According to a post by Saturn General Manager Jill Lajdziak on GM's FastLane blog, www.ImSaturn.com will feature news about Saturn along with photos and videos you haven't seen anywhere else. Like other social networking sites, you can join in on the fun by starting or joining groups where people with like-interests gather together and talk. The first 400 members get a free t-shirt, but if you want one you'd better hurry 'cause there are already 300-plus members.

What uber-hip marketing strategy would be complete without internet speak? Saturn's got that covered too. I M Saturn and U R 2!

[Source: I M Saturn]

There are over six million GM credit card holders that can use 3% of their card usage towards the purchase or lease of a new GM car, but until yesterday that offer didn't apply to Saturn. The GM card program has been ongoing since 1992, which is right after Saturn came into existence, but since the "different kind of car company" went on its path at the beginning, it wasn't included in the debt-inducing give-aways. Since Saturn has been towing the company line the last few years, we'd say the press release after the jump should have been issued a while back.

If you don't have a GM credit card, this little tidbit probably means little to you, but if you have been racking up points in hopes of buying a GM product, it doesn't hurt to finally include Saturn in your list of choices.

[Source: GM]

Click any of the images for a gallery of the Opel Insignia.

The folks at AutoWeek.nl decided to take the wind out of Opel's sails by posting images of the new Insignia before it released official information later this week. We've seen the basic shape and several details of the Insignia when Opel sent out "official" spy shots of their new D-segment player (think Mondeo, Passat), but these newest pictures tell the whole tale, sans artful camouflage.

Due to hit dealers in Europe this October, the Insignia will replace the Vectra and come equipped with a handful of diesel- and gasoline-powered engines, ranging in displacement from 1.6- to 2.8-liters. Both 1.6-liter and a 2.0-liter turbocharged engines will be equipped in the entry level models, with a 250 hp, 2.8-liter V6 powering the range-topper. Diesel mills packing 1.9-liters of displacement and outputting 120 to 150 hp will also be offered, and there's also talk of a 180 hp, 1.9-liter turbo and a 2.9-liter V6 diesel.

The Insignia is relevant to those of us in the States since it will likely replace the Saturn Aura in the next few years. The styling is a slight step above Saturn's current sedan, with an attractive front clip and a rather dynamic swage line that begins aft of the front fender and runs parallel with the rocker panels.

The Opel Insignia will be publicly debuted at the London Motor Show this July and we should see a Saturn variant making its way to the U.S. sometime around the turn of the decade.