Autoblog

Click above for high-res gallery of the 2009 Kia Borrego

Could there be an any worse time to debut a brand new body-on-frame SUV like Kia has done with the new 2009 Borrego? Gas prices have most every new car shopper running from SUVs into small cars with four-cylinder engines. In fact, many SUV early adopters are now driving much smaller sedans like those models that make up Kia's bread-and-butter line. Enough new Korean vehicles were sold in America so far this year that the Hyundai-Kia Automotive Group managed to outpace mighty Honda in total sales as it roared into the number five worldwide automaker spot. Therefore, our immediate thought is that Kia must be crazy to go ahead and introduce the new Borrego in the American market... but Kia would have you believe otherwise.

As Kia's sales team sees it, since the Korean automaker currently offers no contenders in the true midsize SUV category, any slice of the dwindling market is a win. Is the Borrego good enough to win over any remaining SUV buyers? Read on.


All photos copyright Jeremy Korzeniewski / Weblogs Inc.

Spies have caught a sleek new sedan doing the rounds in Korea. Word is that it's codenamed VG, will be arriving in '09, and will be "closely related to" the Hyundai Azera. While there is no word on engines yet, the car is expected to be front-wheel-drive. That doesn't exactly bode well for Kia's brief of being the sporty brand -- so sayeth Hyundai -- but the car is supposed to be "near luxury" and appears to have some all right lines, even under the camo. We look forward to seeing more.

[Source: Kia World]

Click above for a hi-res gallery of the Kia Soul

While the production Kia Soul won't be revealed until later this year at the Paris Motor Show, the opening of the London show brings the release of more official images from the automaker. One thing's certain: it'll be hip to be square in 2009, when both the Soul and the Nissan Cube arrive to give the Scion xB some company. Kia also officially announced that the car will be offered exclusively in a front-engine/front drive layout and that it's 4,105 mm (161 in) long, 1,785 mm (70 in) wide, 1,610 mm (63 in) tall, and has a 2,550 mm (100 in) wheelbase. In case you were wondering, compared to the xB, it's got a shorter wheelbase and overall length, but is a hair wider and taller. The engine selection in Europe will consist of 1.6L gasoline and diesel four-cylinders. As you can see, the photos show a neat package that'll probably have plenty of folks embracing their inner geeks when it arrives in U.S. showrooms next April.


[Sources: Kia]

Less than a decade ago, the Hyundai-Kia Automotive Group was ranked 11th in the world in total sales volume. According to the latest publishing of the Automotive News 2008 Global Data Book, the automaker has impressively passed Honda to take 5th position. To climb six positions in just eight years isn't a simple accomplishment as it required stepping over such global automakers as Fiat, Chrysler, PSA/Peugeot, Nissan, and Honda. Last year, Hyundai-Kia sold 3,961,629 automobiles worldwide (Hyundai sold 467,000, and Kia 305,473 in the United States alone). While they still have a long way before they reach 4th position currently held by Ford (global sales of 5,964,000 in 2007), their move into other markets as witnessed by the luxurious 2009 Hyundai Genesis and the group's favorable June automotive sales (even in a depressed market) demonstrate the increasing strength of the Korean automaker.

[Source: AutoIndustry]

Looking startlingly like a Vans shoe, preproduction versions of Kia's Soul will be doing their roadie routine with the Vans Warped Tour in the U.S. this summer. The front and rear of the car will be hidden under camo tape done up like Vans trademark checkerboard pattern, and dark windows will keep prying eyes out, but kids will still get a good look at what's on offer.

Taking what appears to be more than a few pages from the Scion playbook, the Warped Tour sponsorship will also include things like interactive Soul Lounges with live DJs, airbrush tattoo artists, and plenty of contests. There's even going to be a solar powered stage. Kids with custom Kia wristbands will get into Kia VIP sections near the main stages, and everyone can keep up with the action at Kia's concert blog site.

If what you want to do is actually see the car, Kia won't bare its Soul completely until the Paris Motor Show later this year.

[Source: Kia]

Click above to view video after the jump

We've seen a lot of stupid car dealer commercials in our time, but this one may well take the cake. The genius comics at The Daily Show found a local Dallas-area ad that features a Barack Obama impersonator hocking Kia Sorrentos for $11,888. So if you have a job and you have $199, you may want to hit the jump to see a lame commercial followed by the comedic stylings of one Jon Stewart. Funny stuff. Thanks for the tip, John!

[Source: The Daily Show]

South Korea is working hard to crack down on corruption in its business sector, but the example-setting won't begin with Hyundai boss Chung Mong-koo. A Korean court gave Chung a three-year suspended sentence as punishment for embezzling monstrous sums of cash from the world's sixth largest automaker. Chung admitted to embezzling company money to pay off politicians, but that didn't stop the courts from going easy on the billionaire. The judge cited the fact that Chung used most of the embezzled money to run the business, but that answer isn't sitting well with many South Koreans looking for justice. Chung is a member of the chaebol, which is a group of families that control most of the wealth in South Korea. For all his wrong-doing, Chung spent a grand total of two months behind bars, and he's been ordered to donate $828 million. It's good to be rich apparently, at least in Korea.

[Source: Automotive News - sub. req'd, Photo by HONG JIN-HWAN/AFP/Getty]

Click above to enlarge

Kia has released the first official image of the production Soul. And that's pretty much it. The press release accompanying it is several paragraphs of filler that tells you exactly nothing of value, other than that the car keeps "it's" concept forebear's name and will be formally unveiled in October at the Paris Motor Show (which we knew). Kia also says that the Soul "defies classification," which is elaborate automaker code for, "it's a small crossover that's our answer to the Scion xB." Yes, but this is better-looking.

[Source: Kia]

As much as we would like the new vehicle that Kia plans to unveil at the British Motor Show to be the production version of its KOUP concept car, that doesn't seem all that likely. Instead, it appears that Kia has something rather less exciting in store. According to Auto Express, a revised Sportage mini-ute will be unveiled at the upcoming show in July, and this may be the vehicle Kia was referring to in their previous announcement. Nothing major to report as far as the update goes as "subtle improvements" are being made to both the interior and exterior of the vehicle. No changes will be made to the base 2.0-liter four-banger in either gas or diesel form, though the European audience will get an optional 2.7-liter V6 which is already available in the U.S. Considering how popular diesel engines are in the U.K., we're not surprised to hear that the Korean company is working on a revised version for the Sportage with extra power and lower emissions which should be available in short order.

[Source: Auto Express]

Click above for a high-res gallery of the Kia Koup concept.

The PR talking points at the Kia both in New York focused on the automaker's plan to appeal to a younger demographic in the U.S. and abroad. Kia aims to be the youthful yin to Hyundai's more staid yang, with the introduction of the Koup concept in NY and the imminent arrival of the SOUL CUV (never mind that Hyundai was doing burnouts on the third floor of the Jacob Javits center while Kia took the wraps off its redesigned Optima).

Regardless, at this year's British International Motor Show (formerly known as the London Motor Show) Kia will be showing off five of the concepts that have graced the automaker's show stands over the last year, along with an announcement about a future Kia product. The automaker isn't releasing any details on what said vehicle will be, only saying that "this new and exciting car will give the clearest indication yet of the design future of the brand." The show gets under way July 23rd and Kia has announced that the mystery model will go on sale in the UK in 2009. What we're assuming is a Euro-only Kia will join 13 new or revised products in 2009 and 2010, all of which center around Kia's new slogan, "The Power to Surprise!" The exclamation point is theirs, not ours.

Hit the jump for Kia's press release.

[Source: Kia via CarScoop]