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Pierce Brosnan puts on a little of his former James Bond persona for Kia's humorous and action-packed Super Bowl ad for the 2016 Sorento. The extended cut of the commercial might be one of the best automotive spots from this year's game released so far.

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A problem with cooling fans that may melt and start a fire has prompted Kia and the National Highway Traffic Safety Administration to issue a recall for 86,880 Fortes from the 2014 model year.

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Hyundai and Kia dealers in Grand Junction, CO, are buying $180,000 in gift cards for local businesses and giving them away to previous customers as part of a new marketing strategy. Not only does the plan get more buyers into the the showrooms than traditional advertising, but it reinvests money back into the community.

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With gas prices down, that means green car sales are likely to decline as well. TrueCar's TrueSavings report has the evidence to support that idea, with one electric car and two hybrids among the top five in January for the biggest transaction price savings compared to MSRP.

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Kia spotted testing a pair of crossover prototypes in Germany, foreshadowing the arrival of the fourth-generation 2016 Sportage.

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The headliner in the 2010-2013 Kia Soul may detach when the curtain airbags are deployed in models equipped with an optional sunroof. The Korean automaker is recalling nearly 100,000 vehicles to fix the problem.

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Hyundai Motor Group promotes three up-and-comers in their early 50s to the rank of executive vice president with an eye towards a future to be lead by the chairman's son and heir apparent.

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The Wall Street Journal's Dan Neil takes aim at the celebrity cars of 2014, including Lincoln's tie-up with Matthew McConaughey, Floyd Mayweather's Bugattis and Jerry Seinfeld's Porsche 918 Spyder.

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Formerly Vice President of Engineering at BMW's M division, Albert Biermann has now been tasked with developing high-performance vehicles for Hyundai and Kia.

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A Little Turbo Spice, A Lot More Nice

Teenagers are awkward, predictably provocative and generally horrible to be around – at least unless you, yourself are one. There's just something about those angst-ridden years spent trying on identities, none fitting quite right. Luckily for Kia, the automaker has just celebrated its 20th birthday in America, and fresh out of the driver's seat of its 2016 Sorento – dare we say it – we sense a touch of self-assured maturity. Don't worry; we expect the automaker's antics &ndash

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Hyundai and Kia are on a sales charge in 2014, and parent company Hyundai Motor Group is increasing projections to a record eight million combined units for the automakers by the end of the year – a bump over the original target of 7.86 million vehicles.

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We all know what Batman drives. Chrysler even postulated at what Superman would drive with its special Ram Power Wagon. But what would the X-Men drive? According to Kia, the Sorento you see here.

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Despite all the focus on the 2014 Los Angeles Auto Show, there's another increasingly important event happening on the other side of the planet. The Guangzho Motor Show is yet another expression of China's growing automotive might. Not only does the show boast a concurrent introduction with the LA Auto Show, in the form of the Mercedes-Maybach S600, but it has at least one exclusive item, with the Kia KX3 Concept.

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How happy were those Kia hamsters last month? We're guessing they were pretty pleased, because reports are out that the South Korean automaker sold 123 Kia Soul electric vehicles in North America during the model's first month of sales on the continent. Now crank up that funky music.

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Hyundai's controversial decision last September to move its Korean headquarters to an expansive (and expensive) new facility was met with a swift backlash by shareholders. After making the biggest land purchase in South Korean history, the company's share price took a nine-point nose dive.

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Hyundai and sister company Kia are giving themselves a little bit of time to make up a lot of ground in the fight for better fuel economy. We wonder if a recent multi-million fine might have something to do with this public target.

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Kia revealed a monster-powered K900 – with output approaching 650 horsepower – this week at the SEMA Show in Las Vegas. Fittingly called the "High-Performance" K900, the sedan gets a Garrett 2871R twin-turbo application, which boosts the 5.0-liter V8 engine from its stock rating of 420 hp.

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