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    Report: Gilles blames slow Viper sales on poor dealer ordering, says order books are full
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    Since it hit the market with a bang, the SRT Viper has mainly soldiered on making nothing more than a whimper. Demand for the reborn, V10-powered rocket has struggled, although SRT boss Ralph Gilles remains committed to the slinky serpent, according to a report from Wards. "The plant is booked ...

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    Los Angeles: 2014 SRT Viper Anodized Carbon Special Edition shows our kind of snakeskin
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    When I was out in the desert with my new, old buddy Ralph Gilles, we started shooting the breeze about matte paint jobs. Photo-ninja Drew Phillips had driven out to shoot the SRT Viper TA event, and had grabbed the keys to our matte gray Hyundai Veloster Turbo for the journey. Pointing to the ...

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    Video: SRT Viper TA stops by Adam Carolla's podcast with Ralph Gilles
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    As comedian and car guy Adam Carolla walks around to the back of the SRT Viper right before it's started up, Ralph Gilles, President and CEO of SRT, says, "It's got side exhausts there big guy." Getting the Viper TA lowdown Carolla-style is one reason you should watch his latest CarCast video ...

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    Report: 2013 SRT Viper suffering from sales slump?
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    Nobody has ever accused the all-new 2013 SRT Viper of being slow, but even with the rebounding economy the high-performance coupe seems to be suffering from slow sales out of the gate. According to Automotive News, the Viper has sold 426 units since it went on sale in February with an additional ...

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    Report: Dodge not being dropped by Chrysler, CEO reaffirms
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    Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph ...

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    Video: Not attending the Woodward Dream Cruise? Watch it here, right now
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    What's a gearhead to do? This weekend marks two big automotive events on the American calendar - the Pebble Beach Concours d'Elegance and the Woodward Dream Cruise. You can follow along right here at Autoblog for all the action from Pebble Beach, while Woodward is a trickier proposition. It's not ...

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    Report: Ralph Gilles responds to Dodge rumors, says brand is 'here to stay'
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    This is why we love Ralph Gilles. While in Italy hanging out with a group of Viper Club members in Europe, the SRT boss took the time to respond to a question directed at him on Instagram in regards to the future of Dodge. Recent reports have painted a bleak picture for Dodge, but Gilles ...

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    Video: SRT's Ralph Gilles addresses the infamous Motor Trend Viper vs. ZR1 test
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    In one of the most interesting roundtable discussions we've seen in quite some time, the boys from Motor Trend, along with pro racing driver Randy Pobst, sat down with SRT head honcho Ralph Gilles to discuss the 2014 Viper. And the Chevrolet Corvette ZR1, naturally. As you may remember, Motor ...

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    Report: Chrysler begins shipping 2013 SRT Viper
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    Almost a year to the day after SRT president and CEO Ralph Gilles first introduced – and kissed the fender of – the 2013 SRT Viper at the 2012 New York Auto Show, the high-performance coupe has begun shipping to dealers. The first production cars started rolling off the line at ...

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    Official: Chrysler unveils Dodge Charger SRT8 392, 300 SRT Concept to the faithful [UPDATE]
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    Our man Steven J. Ewing recently spent some time in a 2013 Dodge Charger SRT8 Super Bee, and while he found a lot to love – particularly underhood – he didn't care for the sedan's retro-steeped visuals, preferring the standard SRT's look instead. Perhaps he'll dig this throwback look ...

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    Report: Gilles defends 2014 Jeep Cherokee design as "very contemporary"
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    Following the forced-hand introduction of the 2014 Jeep Cherokee, there has definitely been a mix of responses revolving around everything from its design to the return of the legendary nameplate. As evidence of this, just check out the 1,000+ comments in our article last week and some of the ...

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    Report: SRT Viper's initial allotment sold out, convertible still a ways off
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    The launch of the 2013 SRT Viper marked the first time the car has been introduced as a coupe rather than a roadster, but that didn't matter to buyers. According to Wards Auto, the initial run of 800 Vipers has already sold out with deliveries starting next month, and, even more impressively, SRT ...

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    Report: 2014 Chrysler 200 to set design tone for brand
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    Speaking with Wards Auto at this year's Detroit Auto Show, Chrysler design chief Ralph Gilles said that the next-generation Chrysler 200 will launch a whole new styling direction for the brand when it arrives for the 2014 model year. Gilles did not reveal any specific design cues or elements that ...

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    Podcast: Autoblog Podcast #316
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    2013 Detroit Auto Show recap featuring Corvette, plus Ralph Gilles interview Episode #316 of the Autoblog Podcast is here, and this week, Dan Roth, Chris Paukert and Michael Harley talk about the sights that have been seen at the 2013 North American International Auto Show, especially the 2014 ...

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    Report: Chrysler gives employees day off to vote
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    SRT president and CEO, Ralph Gilles, is doing his best today to make sure workers at Chrysler are getting to their local polling stations and casting votes. The executive started off the morning by stating on his Twitter feed that, "Chrysler gave its entire work force the day off to Vote Today! ...

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    Report: Only about 5% of Chrysler dealers will sell SRT Viper
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    Back in May, we were the first to reveal that Chrysler was going to be requiring that its dealers meet certain special criteria to sell the 2013 SRT Viper. Now, USA Today is reporting that no more than 6.5 percent of Chrysler's U.S. dealerships will earn the right to sell the new Viper. Of the ...

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    Report: Dodge pulling out of NASCAR *UPDATE
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    After 11 years of competing in NASCAR, Dodge is reportedly once again pulling out of the racing series. Penske Racing, the only team running under the Dodge banner in 2012, announced in March it was switching to Ford for the 2013 season. On Monday, Penske Racing said it would also switch from ...

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    Video: Watch SRT's Viper GTS-R return to professional racing at Mid-Ohio
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    Spectators at this past weekend's ALMS race at Mid-Ohio made sure to pay special attention to the two Viper GTS-R racers with their video cameras, and Chrysler's cameras were out in full force as well. It was the first race for SRT Motorsport's Team Viper after a lenthy hiatus. Both V10 racers ...

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    2013 SRT Viper (re)earns its stripes
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    While this really doesn't qualify as "news," the above photo still has us excited enough to share. It's the first official image of the new 2013 SRT Viper with stripes. You see, we were a bit nonplussed when the Viper debuted at the New York Auto Show without its trademark livery. Perhaps it was ...

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    2013 SRT Viper to require dealer certification; hardcore model planned? [w/video]
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    On Thursday night's Autoline After Hours, SRT boss Ralph Gilles sat down with show hosts John McElroy and Peter DeLorenzo, along with Autoblog and AOL Autos staffers to talk all things Viper. Among the interesting tidbits disclosed about the 640-horsepower supercar are plans for a new dealer ...

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