Hyundai's first-ever hybrid automobile for the U.S. market will be based on the redesigned 2011 Sonata midsize sedan, but it certainly isn't the only fuel-saver the Korean automaker has in store. According to Automotive News, Yang Woong-chul, president of R&D for Hyundai-Kia Motors, has reiterated his company's plans to aggressively (if belatedly) enter the increasingly crowded hybrid market.

To that end, Hyundai plans to launch a new sporty plug-in electric car based on the striking Blue-Will concept from Seoul Motor Show earlier this year. Powered by a 1.6-liter gasoline direct-injected powerplant and 100kw electric motor mated up with a continuously variable transmission, the Blue-Will reportedly has a range of 38 miles in EV mode and an overall rating of 55 mpg when the gas engine is in operation.

Expect a similar drivetrain for the production car when it hits the market in 2012 to go up against the upcoming Chevrolet Volt and the plug-in version of Toyota's standard-bearing Prius hybrid. So far, there's no word on expected pricing for the PHEV, but Hyundai says the goal is to 'show its technology and improve its image,' not to make money. Consider our interest piqued.



[Source: Automotive News - sub. req'd]

In a recent op-ed piece published in The Wall Street Journal, Alan Reynolds of the Cato Institute starts by making a few decent points about fuel taxation and fuel economy rules. Unfortunately, he undermines himself with some blatant errors and misinformation. In discussing how Detroit automakers will deal with new fuel efficiency requirements, he makes the all-too-common mistake of referring to Ford's hybrid system as licensed from Toyota ("Similarly, Ford has the Toyota-licensed hybrid Fusion and will soon produce the European Ford Fiesta in Mexico").

The reality is that Ford independently developed its own hybrid system at the same time Toyota was masterminding its own. The basic architecture of both systems is the same and both are based on the concepts developed and patented by TRW engineers in the late 1960s. When Ford introduced the Escape Hybrid, Toyota went after the Blue Oval for infringing on its patents. Ford had patents of its own on the technology that Toyota was using. Eventually, the two companies reached a cross-licensing agreement that gives both companies the right to build their own systems. Such cross-licensing agreements are common in these kinds of cases, but Ford did not use the Toyota hybrid system. The only other company that uses Toyota's system is Nissan for its Altima hybrid, and they actually buy hardware from Toyota. We continue deconstructing Reynolds' arguments after the jump



[Source: Wall Street Journal]
Photos Copyright ©2009 Sam Abuelsamid / Weblogs, Inc.

Fanning competition against GM's upcoming 2011 Chevrolet Volt plug-in, the Nikkei business daily reports that Toyota Motor Corp. plans to manufacture 20,000 to 30,000 plug-in hybrids in 2012. Toyota allegedly wants pricing comparable to Mitsubishi's all-electric car, which is set to debut this month to fleet customers in Japan (both vehicles are eligible for government subsidies).

Toyota's plug-in vehicles will be powered by lithium-ion batteries co-developed with Panasonic EV Energy Co. and are expected to offer a full-charge range between 20 to 30 km (12.4 to 18.6 miles) on battery power alone. According to the paper, Toyota would not comment on future product plans.

[Source: Automotive News, subs. req'd]

Now that hybrid cars have taken the top sales spots in Japan for the last few months, that country's Transport Ministry is reportedly launching an investigation to determine whether it's wise to require hybrid automobiles to emit an artificial sound when operating with the internal combustion engine switched off. The thinking is that hybrids may be more dangerous to the blind due to their quiet operation under electric power.

According to an unnamed official, the government's 13-member panel – consisting of a diverse group of scholars, vision-impaired groups, consumers, police and automobile industry officials – "decided to consider introducing a sound-making function" on all hybrids at its first meeting on Thursday, July 2. The panel hasn't yet decided what sound hybrids should make. We'll cast our unofficial vote in the direction of cowbells.

The issue is well-known in America, where the government has launched Pedestrian Safety Enhancement Acts in each of the last two years to study the supposed problem. Naturally, there is some opposition to artificial noise generators on hybrids. "On the other hand, we should pay attention to residents (along roads) as hybrids are excellent in reducing noise," added the Transport Ministry official.



Photos Copyright ©2009 Drew Phillips / Weblogs, Inc.

[Source: AFP via Google]

Porsche plans to expand its Panamera line-up to include three new powerplants – a Volkswagen-sourced V6, a diesel and some manner of hybrid – but in addition to offering new engines, the automaker may offer a harder, more performance-oriented model to slot in above the Turbo.

Similar to the strategy Porsche employed with the Cayenne, this new model – which could be dubbed the Turbo S or GTS – would nix the Turbo model's standard air suspension and instead fit a set of performance-tuned springs and shocks to maximize grip and on-track prowess.

As for future powertrains, a senior Porsche executive told Autocar that VAG's V6 and V8 diesels could be fitted to future Panameras, and we wouldn't be surprised to find the new Audi S4's supercharged, petrol-powered 3.0-liter V6 in Porsche's first production sedan in the coming years.



[Source: Autocar]

Calling it "the most disappointing Honda Consumer Reports has tested in a long time," America's most influential product testing magazine has given extremely poor marks to the Japanese automaker's new Insight hybrid.

In a verdict that reminds us of a certain Jeremy Clarkson review (albeit more kindly worded), Consumer Reports blasted the gas-electric hatchback for its "ride quality, handling, interior noise, acceleration, rear-seat, access, and visibility," consigning the hapless Honda to a 21 out of 22 ranking among other small hatchbacks and wagons. Tallying a road test score of 54 points, it was trailed only by the widely panned Dodge Caliber, which managed just 49 points.

Despite the fact that it won't receive a much-coveted CR "Recommended" nod, the Insight still managed to post a "Good" overall road test score (largely on the strength of its 38 miles-per-gallon as-tested fuel economy). Regardless, it was comprehensively beaten by both the Volkswagen Jetta Wagon and the Hyundai Elantra Touring, which scored 80 and 79 points, respectively.

The Insight was the only vehicle in CR's test group to not to be Recommended, save Kia's Soul, which was excluded because the organization hasn't compiled any reliability data on the vehicle yet. Check out the press release after the jump and our new review of the car by clicking here.



[Source: Consumer Reports]

Toyota has worked hard to cultivate its image as the "green" automaker. And with so many hybrids on the road, it's hard to argue. Some critics have cited the fact that mining for battery components is bad for the environment and the thousands of miles that massive, CO2-spewing ships travel to park those hybrids on our shores more than negate the positive effects. It's hard to argue with 50 mpg for $22,000, though, and, after all, politicians love them some hybrids.

Toyota's plans to build a new technical center and test track only 30 miles from its Aichi, Japan headquarters has those critics chirping anew, as the land pegged for construction is a 17th century rice patty. Toyota plans to use the facility to fine-tune its vehicles and stay ahead of Honda and GM in the hybrid game, but the cost of the price may be a bit too steep.

To clear the 1,631 acres to create the facility, Toyota will need to deforest 691 acres, fill the rice paddies and flatten mountains. Flatten mountains? Really? Good thing Toyota also owns Hino heavy trucks. Activists allege that the construction will destroy the habitat of the endangered gray-faced buzzard and oriental honey buzzard, too.

[Source: Bloomberg | Image: Three Lions/Hutton Gallery/Getty]

With all the rumors and anticipation surrounding Toyota's joint venture with Subaru to produce a front-engine, rear-wheel drive coupe, the automaker's Supra successor has been put on the news cycle's back-burner. However, according to a report by Best Car, development has continued in earnest since the FT-HS Hybrid Sports Car Concept debuted at the Detroit Auto Show in 2007 and a prototype will supposedly begin making the rounds later this year.

Although the FT-HS was originally due to arrive in 2009, the Toyobaru's parallel development and market conditions have pushed back the introduction of a Supra-successor until 2011. When it hits, expect two versions to be available: a traditional gas-powered model, likely fitted with a 3.5-liter V6, and a hybrid "Sports" variant packing the GS450h's 2GR-VSE 3.5-liter V6 mated to the JDM Crown Hybrid's electric drive system and cranking out around 400 hp to the rear wheels. If Best Car's report is to be believed, we could see the next iteration of the FT-HS concept at the Tokyo Motor Show this November, with the production model debuting sometime in 2010 before its on-sale date the following year.



[Source: Best Car via 7Tune]

We know that Ferrari is working on turbochargers and all-wheel-drive hybrids, and the hybrid portion of that equation could show up as soon as this year's Los Angeles Auto Show. If so, Autocar supposes the car in question will be the new Ferrari F450. As Jaguar has reportedly planned with the XE, Ferrari could show off a hybrid F450 first in order to make an even bigger splash.

Yet even if the production model doesn't show up on dealer floors with some alternative energy system, it is still expected to show off plenty of top tier technology. A "lightweight aluminum structure" will house a seven-speed twin-clutch gearbox, traction control and programming to eliminate understeer, and radiators forward of the front wheels.

The KERS system employed by the Ferrari F1 team and being trialled on that ludicrous 599XX are also slated for the F450, but that will apparently come with the hybrid car and Ferrari thinks customers might not be ready for that yet. For now, the Prancing Horse is said to be working on direct-injection evolutions of its current engines, which it feels will meet Euro emissions standards until 2014.

[Source: Autocar]

The third generation Toyota Prius is just ramping up its marketing mojo, and one place you'll see plenty of the gold standard hybrid is at the gas pump. Toyota is hooking up with Gas Station TV to present "Prius Neighborhood" television program to the over 1 million unique pumpers viewers that stare at the company's pump-mounted LCD screens while they fuel up.

Prius Neighborhood is the latest effort to intertwine social media with traditional communication tools. Anyone can submit grassroots and community events via the GSTV website, and select events will actually appear at the pump, sandwiched between ads for the 50 mpg hybrid.

Those interested in following events on Prius Neighborhood can do so on Facebook, as well as Twitter at @GSTVevents. The site contains a calender of charity and community events searchable by zip code, and some of the events will be chosen for airing. GSTV airs in over 1,000 gas stations in the US, hitting 22 of the 25 top markets. Hit the jump to view the official press release after the jump.



[Source: IT News Online]