Elon Musk is sharing his ownership of the Lotus Esprit submarine from the James Bond film The Spy Who Loved Me with every Tesla Model S owner thanks to a nifty Easter egg in the car's software. He also pays homage to a classic piece of sci-fi literature.
Recently appointed chief executive Jean-Marc Gales has big plans for Lotus, starting with the new 400-horsepower engine from the Evora and leading all the way up to a Nürburgring challenger to succeed the back-to-basics 2-Eleven track toy.
Renault hasn't run its own F1 team for a few years now, consigned to selling engines to Red Bull. But the latest word is the French company could get back in the game by buying another team in the near future.
Now running under dominant Mercedes power, the new E23 Hybrid is the first new chassis from Lotus to pack anything but a Renault engine in two decades. But will that be enough to put Lotus back in contention for checkered flags?
A member of European Parliament has written to the European Commission, asking it to review the FIA and how the small teams in the sport are treated. The FIA appears to have breached an agreement it made with European regulators in 2001, and the F1 Strategy Group is accused of running teams and support companies out of business.
How the mighty have fallen. After Marussia and Caterham both went bankrupt, the revised entry list for the 2015 Formula One World Championship lists the once-formidable Lotus team as "subject to confirmation," raising questions over the now-independent team's viability.
If it seems to you like every sports car manufacturer is getting into the crossover game, that's because it's pretty much true. And now, we potentially have one more to add to the list, as Britain's Car magazine reports that Lotus – yes, Lotus – is proceeding with plans to build a crossover.
You know a vehicle is going to be something special when you need a pair of goggles to drive it, and this highly customized Lotus lives up to that promise. The owner refers to his one-off as the Ronin RS 211, but underneath that barely there body are a few parts left from a 2005 Lotus Elise.
The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too.