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Watch the Unveiling of the 2017 Lexus LC 500

Watch Autoblog's coverage of the Lexus press conference at the 2016 North American International Auto Show in Detroit. The automaker unveiled its new 2017 LC 500, and our hosts and editors bring you their uncut reaction.

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This chilled Lexus NX is actually riding on wheels and tires sculpted out of solid ice. Watch it drive on them.

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Toyota South Africa Motorsport is giving the Hilux a serious performance boost by slotting in the 5.0-liter V8 from a Lexus IS F. Making 449 horsepower, the truck also gets a suspension and brake overhaul to handle the extra power.

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After several teases, Lexus has finally unleashed real, actual footage of its hoverboard in action. As you'll see in the video, the learning curve is steep, even for a professional skateboarder like Ross McGouran.

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In an impressive and colorful stunt, Lexus and Will.i.am make music on a runway by precisely driving through some laser beams.

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Some cars make our hearts beat faster. This particular Lexus RC F takes it a step further by displaying our heart rate on the outside with special electroluminescent paint.

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The Lexus hoverboard is real, and it's pretty darn cool. Watch as pro skateboarder and hoverboard test-rider Ross McGouran takes a close look at the floating machine.

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Take flight with a drone through the Javits Center to get a very serene look at the show floor of the 2015 New York Auto Show.

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Bigger, Safer, Fancier And More Stylish

New York Auto Show debut of the all-new RX 350 and hybrid RX 450h reveals sharper styling, F Sport model, and a possible future three-row version.

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Toyota Motorsport GmbH has been tasked with running the company's F1, WEC and WRC efforts. But it also serves as the European service center for the Lexus LFA, so Xcar stopped by to check it out while it was in Cologne.

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Chris Harris tries the Lexus RC-F on the track and on the road. Finding it "a curious blend of things," he's slightly put off by its weight when trying to twist it around a track, but its styling, cabin, sounds and non-German aura make it rewarding as a GT.

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Lexus' Super Bowl commercial for the RC 350 starring an RC version sliding around didn't make it to the top of many lists of the night's favorite ads. However, it was still a huge hit for the brand by driving a significant increase in traffic to learn more about the coupe.

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We've tabulated the votes and found the winners and losers in the advertising battle royale that is the 2015 Super Bowl.

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Lexus RC350 Super Bowl Commercial

Lexus opted to do some drifting with its new RC coupe during the 2015 Super Bowl, showing both a full-sized car and its remote-controlled miniature.

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Lexus NX200t

Lexus got a number of eyeballs on its all-new NX, with a stylish, expressive Super Bowl spot featuring the aggressively styled CUV.

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Lexus will run a 30-second spot for the NX during this year's Super Bowl, while BMW announces it will be showcasing the i3 in a 60-second spot. Four other carmakers have announced plans to join the party, down from 11 carmakers who advertised during last year's event.

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Automotive News article says the Lexus December to Remember campaign started in 1998 that helped turn December into one of the biggest months of the year for car sales. Before that - and "that" wasn't that long ago - December was close to last in sales because no one seriously considered buying a car for Christmas.

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