This chilled Lexus NX is actually riding on wheels and tires sculpted out of solid ice. Watch it drive on them.
Lexus' Super Bowl commercial for the RC 350 starring an RC version sliding around didn't make it to the top of many lists of the night's favorite ads. However, it was still a huge hit for the brand by driving a significant increase in traffic to learn more about the coupe.
Automotive News article says the Lexus December to Remember campaign started in 1998 that helped turn December into one of the biggest months of the year for car sales. Before that - and "that" wasn't that long ago - December was close to last in sales because no one seriously considered buying a car for Christmas.