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6Fiat opens doors at Abarth factory on Google Street View

Google Street View has emerged as a great tool for checking out locations along your driving route, and even scoping out places you don't have a chance to go yourself. And that includes some great automotive installations. The online tool has taken us inside museums, race tracks and factories around the world, but while it has not to date allowed us virtual access to a European automotive factory, Fiat is out to correct that wrong by letting the Street View team inside Officine Abarth.

14Chrysler teases upcoming outlay of SEMA cars

Fiat Chrysler Automobiles is hauling a multitude of modified models to the annual SEMA show in Las Vegas this November, and the company is releasing the first teasing sketches of many of them.

12This Fiat 500 covered in human hair is a world record holder

Are you the type of person picks up little pieces of lint or hair in your car to keep things clean? If so, then this Fiat 500 in Italy might just drive you insane. An Italian women and her classic Fiat 500 have received two Guinness World Records for creating the world's hairiest car.

30Fiat 500X takes the blue pill

The Fiat 500 keeps getting bigger. Ron Arad aptly pointed out that much with his special-edition hatchback, but even in its modern incarnation, it just keeps growing: from the three-door hatch to the five-seat 500L, the ruggedized 500L Trekking, the seven-seat 500L Living and now the long-awaited 500X. Sure, it may be smaller than most crossovers, but it's positively huge by Cinquecento standards – a good third larger than the original whose spirit it embodies.

8Fiat observes Paris Fashion Week with 500 Couture special edition

The Paris Motor Show may be where the bulk of new cars will be presented this week in the French capital, but it's not the only place. Fiat has chosen the swank Champs Elysées to unveil a trio of special-edition Cinquecento models as part of Fashion Week.

26Fiat 500X teased in creepy new video

Fiat is bringing a new variant of its 500 family to the 2014 Paris Motor Show, and as its debut approaches, the tempo of teaser releases is increasing. Earlier this month, we showed you heavily blurred video of the new 500X from a variety of angles. Today, we have a pretty strange spot that actually gives us some unobscured looks at the new compact crossover.

14Fiat 500X teased ahead of Paris debut

One of the expected debuts at next month's Paris Motor Show will be the alleged platform-mate to the upcoming Jeep Renegade. That car, the Fiat 500X, has been subject to a fair share of speculation and spy photos, but Fiat has been mostly quiet on the matter. That is, until now.

14Fiat 500X gets up close and personal

Jeep's introduction of the Renegade just months ago at the Geneva Motor Show took the brand into new territory. Not only is it smaller than anything else Jeep makes, but it's also the first Jeep to be made outside of North America. But the Renegade is only half the equation.

8Road Race Motorsports rolls out Fiat 500 M1 Turbo Tallini Competizione

We've seen some pretty radical modifications based on the Fiat 500 – from the Abarth 695 Biposto to that ridiculous idea to put a Ferrari engine in the back of a Cinquecento – but we never seem to get tired of it. On that note, we bring you the Fiat 500 M1 Turbo Tallini Competizione.

14Fiat hangs ten with surf-inspired 500L Vans concept

Fiat is all set to ride some waves with its new 500L Vans Concept debuting at the Vans US Open of Surfing in Huntington Beach, CA, on July 26. Inspired by the famous shoe company known to skaters and surfers the world over, the hatchback is packed with seaside style and is ready to show it off at the beach.

5Fiat turns to Funny or Die with new Italian-centric video spots

The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. So the Italian automaker is playing on its country's stereotypes again in a new online series called Neighbors.

5Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.

151How Fiat explains its disastrous J.D. Power quality scores

Back in the '60s and '70s, Fiat didn't exactly have an enviable reputation for quality. Of course, lack of quality and a tarnished brand reputation eventually saw the Italian automaker flee the market, only to return with the 500 and the larger 500L in the last few years. However, if J.D. Power's Initial Quality Survey for 2014 is to be believed, modern Fiat products haven't improved quite as much as we might have hoped. Fiat thinks that there is a very simple explanation for its poor performanc

482015 Fiat 500 Abarth automatic targets broader appeal

Two-Pedal Model Gets Less Horsepower But More Torque

There aren't many manual-transmission-only offerings on the US market, and now there's one fewer. The 2015 Fiat 500 Abarth has just gone into production with a newly available automatic option.

24Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.

134Fiat loses $14k on every 500e it builds, Marchionne doesn't want you to buy one

Fiat Chrysler Automobiles CEO Sergio Marchionne made some interesting comments during a frank and entertaining talk at the Brookings Institution yesterday, saying he hoped that no one bought the Fiat 500e, the well-received EV based on the adorable Italian car.

278Fiat-Chrysler CEO: Please Don't Buy The Fiat 500e

Company loses $14,000 on every electric vehicle sold

Fiat-Chrysler's CEO had a strange request for electric vehicle shoppers on Wednesday: don't buy the all-electric Fiat 500e.

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