Fiat-Chrysler is restructuring its five-year business plan, and that means the end of the road for the poorly received Dodge Dart and Chrysler 200 sedans.
Dodge Dart News
Consumer Reports has released its Annual Auto Reliability Survey and the results are, in a word, interesting. While we already covered the score-damaging effects of infotainment systems, there's another big angle to the data that's getting some attention – the utterly dismal scores of the Detroit Three's small car offerings.
Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
Other than the Sturgis Motorcycle Rally and Mount Rushmore, South Dakota isn't generally a hot topic, but that just means that cool stuff can hide in the open waiting to be discovered. Case in point: the classic car dealer Frankman Motor Company that operates three locations in Sioux Falls, SD.
What do the Dodge Dart, Ford Focus, Honda Civic, Mazda3, Subaru Impreza, Toyota Corolla and Volkswagen Jetta all have in common? Well, actually, lots. They are all four-door sedans that fall into the so-called C-segment, and they are all trending downward in sales. This data comes courtesy of Wards Auto, and, while not all such vehicles are down – the Hyunai Elantra has been trending upward – the deficit reportedly rings in at six-percent overall for the segment.
Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest – with 4,888 units sold, the Dart was down 37 percent in February.
The Dodge Dart is a decent little car. It's honest, basic transportation, and many of us at Autoblog are genuinely fond of the Alfa Romeo-based compact sedan. For 2014, not a whole lot changes in the Dart world, save the addition of this new Blacktop edition that makes its debut here at the Detroit Auto Show.
Dodge is getting ready to spread the Blacktop-themed love to the smallest member of its lineup. Last year, the automaker offered up Blacktop versions of the Avenger, Challenger, Charger, Durango, Grand Caravan and Journey. And now the Dart, too, gets its dark on for 2014, with the $295 package offered on Dart SXT models equipped with the Rallye Appearance Group. The Dart Blacktop will make its debut at the Detroit Auto Show next week.
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