Chrysler marketing chief Olivier Francois has unveiled five new Fiat ads he says could be used in the 2013 Super Bowl. All five were previewed at the Los Angeles Auto Show last week and show five different "everyday" situations where the 500 acts as a catalyst to boost adrenaline levels.

The first shows an attractive female driver suiting up for a spin around a track in the new electric-powered 500e. The drive goes well until the second turn when, obviously, something goes wrong. The 500e is all over the road and eventually careens off course in a cloud of dust. The support crew races to the car where the picturesque brunette is French-kissing a shirtless man behind the wheel. The spot ends with the tagline "Environmentally Sexy" above a rocking 500e.

The second ad has two tuxedoed men in the front seat of a 500L trying to catch a glimpse of two young ladies changing into bridesmaid dresses in the back seat. It's mildly entertaining but gets better at the end when the surprise punchline carries home the message "More room. More possibilities."

The third and fourth ads are also for the 500L and make clever twists on the "Very family friendly" tagline. Dear old Dad gets some sisterly jollies in one and in the other Junior gets a hearty welcome into his girlfriend's family.

But Fiat saved the best for last. Remember that hot ad for the Fiat 500 Abarth that debuted in the 2012 Super Bowl? Called "Seduction," it starred supermodel Catrinel Menghia. Ms. Menghia returns with a scorpion co-star slowly inching its way up her bikini-covered back. As the new 500 Abarth Cabrio streaks by, the stinger-equipped arachnid makes a strategic clip with a claw and we get the tag, "Small, wicked... and now topless."

Check out the videos below and give us your opinion in our poll.


"Test Track" Fiat 500e


"Wedding' Fiat 500L


"Sisters" Fiat 500L


"Date" Fiat 500L


"Topless" Fiat 500c Abarth


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    • 1 Second Ago
  • 53 Comments
      The Wasp
      • 2 Years Ago
      Why no poll on which is best? I'd say the first or the last one.
      gloverii
      • 2 Years Ago
      Who votes "I'm not sure", Jesus people get an opinion.
      fast156GTA
      • 2 Years Ago
      The sound of the horn in the first ad is brilliant.
      usa1
      • 2 Years Ago
      I like the last ad. Too funny.
      high.speed
      • 2 Years Ago
      Good ads, and Menghia's gorgeous.
      IBx27
      • 2 Years Ago
      First one, poorly executed idea. Second one, very good until the dorky announcer's voice came in. Third one, would have been much better if it was more people doing the very Italian greetings. Again the dorky announcer needs to go. Fourth one, decent. Fifth one, very good! They need to drop the announcer because his voice is such a turn-off; just stick with the girl's voice from the first Abarth commercial for every one.
      Patrick
      • 2 Years Ago
      The Topless 500c will get the most attention. Unfortunately no one will remember what the hell the commercial was advertising....topless beaches....?
      DKano
      • 2 Years Ago
      The scorpion one should get some good laughs if it airs! It's a lot better than those videos with JLo driving through the Bronx, where she wasn't really in the Bronx!
      Dreez28
      • 2 Years Ago
      Not anymore. They'll have to come up with some new ones now. But I did enjoy these.
      SethG
      • 2 Years Ago
      And how early can we expect to start seeing Super Bowl ads? Maybe one day some company will get really aggressive and unveil their 2014 Super Bowl ad during the 2013 Super Bowl.
      Steve
      • 2 Years Ago
      That's one freakin' lucky scorpion.
      Claud
      • 2 Years Ago
      Funny!........
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