Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
Fiat dealers recently welcomed the five-door 500L into their 'studios' as a much-needed second model line, but franchisees are still clamoring for additional new model ranges as most struggle to reach profitability. There's more in the pipeline for the reborn brand, but in the meantime, Fiat continues to rely on special editions of existing products to drum up interest, in this case, the just-introduced 2014 500C GQ Edition. Meant in part to extend appeal of the tiny 500C to more male shoppers,
In the 1950s and 1960s, America was filled with big, V8-powered land yachts, with brutal straight-line speed and questionable handling. Europe, on the other hand, was filled with interesting, characterful superminis like this Autobianchi Bianchina. (Ok, so we're generalizing a little... roll with it.) Based on the Fiat 500 and originally unveiled in 1957, the Bianchina was available in a variety of bodystyles, ranging from sedan, to cabriolet, to van.
Props must be paid to the people at Abarth, who could've celebrated the 50th anniversary of the 595 – the model that put this performance brand on the map back in the 1960s – with a special edition appearance package and called it a day. But no, that's not how Abarth does things. Instead, it is producing 299 units of this 595 50th Anniversary Edition model that debuted at the Frankfurt Motor Show this week, and it's received much more than a new suit for its big 5-0 celebration.
Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by Italian songstress Arianna, and the Immigrant commercial has been lengthened and turned into a music video for the song as Arianna prepares that track and more for her first studio album.
Annetta Calisi and her husband have restored their Fiat 500D to the same specification with which it left the factory in 1964. The result is a cheeky yellow cinquecento that looks the part of a 1960's movie star car. For that matter, so does Annetta, who dresses appropriately mod for this latest Petrolicious video, The Speed of Sunshine.
We suppose that it was fate that eventually someone would take a vintage Fiat 500 and wrap it around a 6.2-liter V12 plucked from a Lamborghini Murcielago. Seeing as how both the 500 and the Murcielago hail from Italy, it was only a matter of time before the two got drunk and made either the best or worst decision of their lives depending on who you ask.
Last month, Consumer Reports decidedly panned the Mitsubishi i after a test drive of the small electric vehicle. The magazine doesn't dislike everything little and battery powered, though, and was quite a bit kinder to the Fiat 500e, saying it is "actually kind of a cool little car."
Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Fiat 500L called "The Motherhood." Trying to cater to the 500L's target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.
In addition to the electric 500e, Fiat will be debuting a new 500 Abarth Cabrio under the lights of the Los Angeles Auto Show later this month. And to get everyone excited about the scorpion-stung droptop, Fiat has launched this promo video showing the cars zipping around a track at the hands of Ferrari Formula One drivers Fernando Alonso and Felipe Massa.
We don't remember the last time we heard the phrase "cafe racer" applied to a car, but we'll get to see just such a beast at this week's SEMA show. Fiat is applying the cafe racer philosophy to a 500, which means chopping it, dropping it and stripping the lightweight machine down even further, "Taking it down to the essence of what you need to drive a car."
As you can see from the screen grab above, some people get to have all the fun. Jay Leno, who owns more cars than you will ever drive in your lifetime, was graced with the presence of a Fiat 500 Abarth at his garage.
Fiat may have given us all an early glimpse of its upcoming 500T in a new ad. The Italian automaker has just released a new one-minute commercial called "Immigrants" showing a flotilla of submarine 500 models working their way from Italy to New York via the Mediterranean and the Atlantic. Once the quirky little hatches show up on U.S. shores, something interesting makes an appearance. A 500 wearing Abarth body lines and Sport trim wheels comes rocketing around a corner.
Generally speaking, until we've had at least twice of the FDA's recommended daily allowance of caffeine, we aren't as observant as we need to be. For instance, when we wrote about the newly announced Fiat 500L, we were so distracted by its massive glass roof, seating for five and the potential of six engine choices we totally overlooked a small, but buzzworthy option.