How important is the launch of the redesigned Escape to Ford? Apparently enough that Dearborn is throwing money at dealers to try and make the new model's teething problems go away, and fast.

According to The Detroit Free Press, Ford is giving dealers a $300 spiff for each recalled 2013 Ford Escape they repair for a customer, with a goal of having all 11,500 Escapes that have been recalled for potentially leaky fuel lines fixed within two weeks. The recall is a particularly serious one, as it could lead to an engine fire.

Some simple math says that Ford could pay out as much as $3.45 million in extra compensation to its dealers. Clearly the company wants to avoid the problems it had launching the original Escape in 2000, which was recalled multiple times soon after going on sale.

Ford is recommending 2013 Escapes subject to the recall not be driven until repaired, and customers are being issued loaner vehicles in the meantime, according to the report. Dealers have also been instructed to top off the tanks and wash and vacuum the vehicles they service under the recall.


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  • 47 Comments
      gregmlr
      • 2 Years Ago
      So the dealer gets $300 cash, when they've already made thousands from the buyer, and the owner only gets a free wash and tank of gas (about $50)? That seems fair.
        Rexxer
        • 2 Years Ago
        @gregmlr
        And a free car to drive, the 300 is incentive to get job done faster. Go drive your hyandai unamerican liberal fool.
      Dark Gnat
      • 2 Years Ago
      They should paint flames on the side, and call it a Fire Escape. \m/
      RGT881
      • 2 Years Ago
      Ford is behaving like an Audi dealership rather than a typical value brand such as Nissan or Toyota or a Chevy. Good for them. Launch of this Escape is tremendously important for Ford and its better to lose a little bit now, but make up in reputation and strong sales after. Moreover, right now the pie is getting smaller since economy is on a brink of a recession again, in spite of all the fiscal and monetary stimuli, so it'll be important for every automaker to be extremely careful in customer retention and attracting new perspective clients. I don't believe from a probability standpoint that in actuality that many Escapes could have caught on fire.
        carguy1701
        • 2 Years Ago
        @RGT881
        Neither has the Volt, but that hasn't stopped the haters.
      Cool people
      • 2 Years Ago
      This IS a very attractive car. Ford is taking aggressive response to a problem as they should. We will probably buy one of these once the intro-bugs are worked out,too.
        Tommy
        • 2 Years Ago
        @Cool people
        It just looks like Ford reworked the Rav4 too me...
          NightFlight
          • 2 Years Ago
          @Tommy
          Looks like Lens Crafters needs to rework your prescription.
          Travis Miles
          • 2 Years Ago
          @Tommy
          That doohickey. The only one worthy of consideration is the Rav4 Sport.
          Tiberius1701
          • 2 Years Ago
          @Tommy
          Reply to Travis..only if you enjoy driving a noisy, unrefined vehicle, that is.
      • 2 Years Ago
      [blocked]
        Tommy
        • 2 Years Ago
        I guess thats why Alan Mulally drives a Lexus LS LOL!!!
          NightFlight
          • 2 Years Ago
          @Tommy
          You're wrong "LOL!!!!" He doesn't drive one anymore, guy. He hasn't since he was hired at Ford and that was a LONG time ago.
        Tommy
        • 2 Years Ago
        Alan Mulally, who recently replaced Tom Ford as the CEO of Ford, admitted to journalists that he drives a Lexus LS430 because "it's the finest car in the world." After studying all the cars on the market, he found the Lexus was the best.
          Dean Hammond
          • 2 Years Ago
          @Tommy
          hmm, so mullaly RECENTLY replaced Tom Ford???? good try Tommy, but thats HOW LONG AGO?....he was driving a Lexus when hired, not ant more.....
          Tiberius1701
          • 2 Years Ago
          @Tommy
          Who the "F" is Tom Ford, if you are going to quote old news (2006 to be exact) the least you could do is get Bill Ford's name right. Also, it is now July 24, 2012, please set your watch.
        Tommy
        • 2 Years Ago
        2nd half of article This frank admission shows us that Mulally has what it takes to bring Ford back in to the game. The 37-year Boeing veteran knows he has a tough task ahead of him with Ford sales having dropped by more than 25% over the last five years. When asked about his discussions with Tom Ford, Mulally said "the reason he called was not to restructure, not to get rid of stuff, not to sell it off. He called because he wanted to make the finest automobiles in the world. And that's why I'm here, because I think the U.S. can compete. I know they can compete. ... There's no reason why we can't be the best in the world." The only problem here may be that Lexus has moved on to the LS460, which is by most accounts the best luxury car on the market. Is this a case of Ford yet again falling behind the times?
          Dean Hammond
          • 2 Years Ago
          @Tommy
          I think its more of a case of Tommy living in the past.....
      snap_understeer_ftw
      • 2 Years Ago
      warranty work is always paid by the manufacturer this is not a special occurence
        John Cocktoastin
        • 2 Years Ago
        @snap_understeer_ftw
        the $300 is in addition to what the dealers charge Ford (parts & labor) to perform the recall. AND in addition to flatbed towing fees, rental car charges, etc. so this IS indeed a "special occurence" when compared to most recalls.
        Humjaba
        • 2 Years Ago
        @snap_understeer_ftw
        Sounds to me like the dealer is getting a $300 check on top of the costs for the recall.
      lucky81
      • 2 Years Ago
      The old saying, any publicity is good publicity is what ford is trying to covert. By simply.taking an issue, a recall in this instance, and turning our attention to how they respond and act, loaner vehicles, $300 and so on....
        The Wasp
        • 2 Years Ago
        @lucky81
        I have heard that saying -- however, I don't think any recall can be considered good publicity.
      Travis Miles
      • 2 Years Ago
      They need someone from McDonald's or Walmart on their board or both. They know how to keep suppliers in line. Best in the business at controlling suppliers.
      mapoftazifosho
      • 2 Years Ago
      This is the year of the automobile fire recall... Volt Jeep Grand Cherokee Cruze Escape Jeep Wrangler VW TDi models What else? I know there were others!
      michigan
      • 2 Years Ago
      It would have been nice if Ford had cared enough to stand behind their products in the 90s (CVH engine, dropped valve seat)
      Avinash Machado
      • 2 Years Ago
      What a contrast compared to how they handled the Pinto fire issue back in the day.
      Moosetang
      • 2 Years Ago
      Spiff?
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