Trademark

New Trailblazer Activ trademark application could indicate multiple variants.

It would be the brand's first full EV.

Might be a production version of the electric concept shown in China.

It could apply to the electric performance CUV formerly dubbed 'Mach 1.'

It looks like Ford is going to revive yet another of its classic nameplates. The U.S. Patent and Trademark Office lists the name Maverick as having been trademarked by the Blue Oval once again. Along with the Maverick name, the company trademarked the name Timberline.

Last year McLaren Automotive Limited applied to trademark the name "McLaren GT" in the U.S. and the UK. Last week the U.S. Patent and Trademark Office granted the request. It's tempting to wonder if we're looking at the name of the new McLaren monster car, the three-seat road-going Ultimate Series offering so far known as BP23. McLaren has, after all, Jonathon Ramsey

Don't be surprised to see more electric utes from BMW.

One for the other shoulder.

The FT-4X is dead. Long live the TJ Cruiser?

Would you confuse this with the Adidas symbol?

Please, Aston Martin. Don't even think about changing your logo.

We may be seeing it soon, too.

New trademark application could be used for a small hybrid sports car.

BMW filed trademark applications for 825, 830, 835, 850, 845, 860, M850, and M8. Seems serious.

The first 2017 Acura NZX rolls off the line in Ohio and Lincoln may be ditching some initials for a classic nameplate. Senior Editor Greg Migliore reports on this edition of Autoblog Minute.

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs.

Ford is thinking about allowing drivers to remove a rear wheel and attach it to an electric unicycle. Yes, we're serious. There's a patent and everything.

Buick has filed a pair of new trademarks that could point to the arrival of a wagon variant of the next-gen Regal sedan in 2017.

General Motors filed a trademark for a Holden HSV GTS-R model, bolstering rumors that it will produce a ZR1-powered super sedan for Holden's last hurrah.