Lotus Evora

You can get the measure of a car brand by the environment in which its products are built. The narrow, bumpy, hedge-lined lanes of eastern England explain a lot about the way a Lotus goes. The character of a company's chief speaks to the brand's intentions as well. Jean-Marc Gales has been portrayed unflatteringly as a Eurocrat bean counter, but his approach has been to strip weight and cost out of the product to the benefit of performance on both track and bottom line, defining brand attributes

The all-new metal would be the brand's first since 2009.

This is a slightly less hardcore GT430.

Good news for the little sports car company.

It's putting down about 450 horsepower at the wheels.

This is the fastest road car Lotus has ever built.

This car's story is not about the power bump.

Simplify and add convenience.

Put away your pitchforks. No decision has been made yet and there's plenty of good Lotus news.

In order to meet US emissions targets, Lotus reportedly plans to bring a detuned version of the new Evora 400 to North America, minus the supercharger.

Lotus plans an Evora 400 Roadster for the United States, which it expects will make up more than half of its sales. That's great, but it won't be enough.

Lotus shows its latest lightweight models in Geneva by displaying the Evora Sport 410, Exige Sport 350, and Elise Cup 250. This trio could put a smile on any driver's face.

The Lotus Evora Sport 410 has more power and less weight than the Evora 400, and a North American specific version of the new coupe arrives later this year.

Hethel is getting into the personalization business with the launch of its new Lotus Exclusive program, available on new and existing models this year.

Evo's 2015 Car of the Year test unleashes 11 of the world's greatest performance cars on the picturesque roads of Scotland to find the absolute best.

Xcar checks out the Lotus Evora 400 to see if the sports car can take the fight to Porsche.

Lotus is bringing the new Evora 400, complete with the requisite safety upgrades, to the US later this year, with a lift-roof roadster variant to follow six months later as part of a renewed American push.

Lotus has announced a new push into the North American market, with headquarters moving to Ann Arbor, an expanded dealer network, and the new Evora 400 arriving in December.

Lotus has raised the price significantly for the new-and-improved Evora 400 revealed in Geneva this year, but is gives its customers a lot of performance and upgraded equipment for the extra scratch.

Lotus gives the Evora a thorough, 400-horsepower makeover in time for the 2015 Geneva Motor Show, proving that you don't need to start from scratch to get anywhere... and get there fast.