73 Articles
Harley-Davidson profit report suggests turnaround plan is working

Revenue from motorcycles and related products nearly doubled to $1.33 billion

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Harley-Davidson profit up as new 56% European tariff looms

The brand is also rolling out a certified pre-owned motorcycle program

Harley-Davidson Sportster recalled for headlight failures

Over 31,000 motorcycles are included in the recall

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Two Wheels
Harley-Davidson launches CPO program to entice younger buyers

The new 'H-D Certified' program will put cheaper options front and center

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Harley-Davidson Pan America 1250 ventures well off the beaten path

It's the first adventure touring motorcycle from the American company

Harley kickstarts 5-year turnaround plan after surprise quarterly loss

It's falling behind the rest of pack as general motorcycle sales are up

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Harley-Davidson details and prices for Serial 1 electric bicycles

Prices start at $3,399, but the vintage look is gone.

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Harley-Davidson creates Serial 1 Cycle Company to enter the e-bike market

Its first model is inspired by Harley's first motorcycle

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Harley-Davidson's U.S. sales slide 10% but profit beats expectations

The company's U.S. retail sales haven't grown in six years

Harley-Davidson exits India, books $75 million in fresh restructuring costs

Latest strategy shifts focus back to more profitable motorcycles and core markets

The announcement comes two months after Harley unveiled a strategy to shift focus back to more profitable motorcycles and core markets such as the United States. Harley said earlier in the year that it planned to reduce its product portfolio and exit lower volume markets, without specifying which ones. The company said it now expects total restructuring costs of about $169 million in 2020, and this will also include a workforce reduction of about 70 employees in India, a market where its annua

Harley-Davidson will lay off 500 employees as part of turnaround strategy

This comes after 140 jobs were lost last month

Harley-Davidson Inc on Thursday said it will lay off 500 employees this year as part of new Chief Executive Jochen Zeitz's efforts to revive the struggling motorcycle maker. As part of the overhaul, Chief Financial Officer John Olin will leave the company effective immediately. Darrell Thomas, treasurer, will become interim chief financial officer, it said.

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Indian EFTR trademark points to new electric motorcycle [UPDATE]

We expect it will go head-to-head with the Harley-Davidson LiveWire

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Harley-Davidson patents self-balancing gyroscope for motorcycles

It's entirely enclosed in a touring motorcycle's top luggage case

Harley plans to limit motorcycle models, colors it ships to U.S. dealers

Company will be slow and selective in resuming production

The U.S. motorcycle maker, which closed its U.S. assembly plants in March due to the coronavirus outbreak, may not ship any additional new motorcycles this year to about 70% of its 698 dealers in the country, the report said. Harley would reopen its plants in Wisconsin and Pennsylvania and accelerate production in phases that would be limited to bestselling models and palette of colors and without customizable features for the remainder of the year, the report added. The company has failed for

One-off Harley-Davidson LiveWire selling for coronavirus relief

The bike is being auctioned by Bonhams and comes with extra goodies

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Harley-Davidson cuts dividend as coronavirus hits already-struggling sales

Sales fell 15.5% in the U.S. in the quarter and 20.7% internationally

The cash preservation plan lifted Harley shares, which have lost nearly half of its value so far this year, up 9% in premarket trading. Earlier this month, the motorcycle maker pulled its 2020 profit forecast and decided to temporarily lay off most of its global production employees as well as cut salaries of its leadership team in a bid to lower costs. On Tuesday, Harley said it would cut cost to match the lower demand and focus more on sales efforts in the United States, its biggest market.

Earth Day 2020: Revisiting our Harley-Davidson LiveWire First Ride

Sure, it's expensive, but it's exceptionally well-executed

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