The U.S. motorcycle maker, which closed its U.S. assembly plants in March due to the coronavirus outbreak, may not ship any additional new motorcycles this year to about 70% of its 698 dealers in the country, the report said. Harley would reopen its plants in Wisconsin and Pennsylvania and accelerate production in phases that would be limited to bestselling models and palette of colors and without customizable features for the remainder of the year, the report added. The company has failed for
The cash preservation plan lifted Harley shares, which have lost nearly half of its value so far this year, up 9% in premarket trading. Earlier this month, the motorcycle maker pulled its 2020 profit forecast and decided to temporarily lay off most of its global production employees as well as cut salaries of its leadership team in a bid to lower costs. On Tuesday, Harley said it would cut cost to match the lower demand and focus more on sales efforts in the United States, its biggest market.
Plus Volvo Valet, Q1 car sales and new Harley-Davidson styles
Harley-Davidson CEO Matthew Levatich is leaving the struggling motorcycle maker. The Milwaukee company announced Friday that Levatich will leave his post and seat on Harley's board of directors. Board member Jochen Zeitz will become acting president and CEO while a board search committee is formed and Harley hires an outside search firm to fill the job.
Harley-Davidson Inc is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales. The bike costs nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, "green" and affluent first-time motorcyclists. The sleek sport bike has been available for preorder in the United States since January.
Harley-Davidson Inc on Tuesday trimmed guidance for shipments of its motorcycles in 2019 after worldwide sales in the second quarter slumped, hurt by higher tariff costs as well as weak demand in the United States. The Milwaukee, Wisconsin-based company now expects to ship about 212,000 to 217,000 bikes in 2019. Operating margin in the motorcycles segment, or how much profit the company makes per dollar of sales after accounting for production costs, was also revised down.
Aftermarket firm Tuscany is offering the package.
Along with a massive push into electric bikes starting in 2019.
Says, without details, that other motorcycle companies are coming here.
Pour one out for the VRSC.