Harley-Davidson Inc is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales. The bike costs nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, "green" and affluent first-time motorcyclists. The sleek sport bike has been available for preorder in the United States since January.
Harley-Davidson Inc on Tuesday trimmed guidance for shipments of its motorcycles in 2019 after worldwide sales in the second quarter slumped, hurt by higher tariff costs as well as weak demand in the United States. The Milwaukee, Wisconsin-based company now expects to ship about 212,000 to 217,000 bikes in 2019. Operating margin in the motorcycles segment, or how much profit the company makes per dollar of sales after accounting for production costs, was also revised down.
Aftermarket firm Tuscany is offering the package.
Along with a massive push into electric bikes starting in 2019.
Says, without details, that other motorcycle companies are coming here.
Pour one out for the VRSC.
Harley-Davidson President and COO Matt Levatich rode into the Wisconsin Sustainable Business Council's yearly confab on a Project LiveWire – that's the un-Harley electric motorcycle concept, its loudest noise coming from riders singing its praises and shocked onlookers reappraising the brand. While we know that the LiveWire is still being developed, Levatich's co
The official video for the new Harley-Davidson Sportster Seventy-Two XL 1200 V looks like the intro to a seventies biker flick, or like it was shot on Instagram. Part of Harley's Dark Custom line and a tribute to cho
Despite its recent financial woes and a bout with organized labor, Harley-Davidson is actually paying out dividends this quarter. If you happen to own some of the company's common stock, you can expect to see a check in the mail for around ten cents a share. That's not exactly money to retire on, but hey, last time we checked, no one turns down a free dime. As of this writing, Harley-Davidson, Inc. (HOG, NYSE) is trading at around $28.45
After the dust-up surrounding Harley-Davidson's rumored evacuation of Wisconsin, the motorcycle manufacturer has announced that it will be staying in the Midwest. Unionized employees voted on September 13 to keep production operations in both Tomahawk and Milwaukee right where they are. Three labor organizations ratified a
Before Nicky Hayden was an international superstar making use of some of the best front brakes in the world on his MotoGP bike, he was just a kid from Kentucky who made a name for himself forgoing the front binder altogether and winning a ton of AMA flat track races. Back then he