58 Articles
Harley plans to limit motorcycle models, colors it ships to U.S. dealers

Company will be slow and selective in resuming production

The U.S. motorcycle maker, which closed its U.S. assembly plants in March due to the coronavirus outbreak, may not ship any additional new motorcycles this year to about 70% of its 698 dealers in the country, the report said. Harley would reopen its plants in Wisconsin and Pennsylvania and accelerate production in phases that would be limited to bestselling models and palette of colors and without customizable features for the remainder of the year, the report added. The company has failed for

One-off Harley-Davidson LiveWire selling for coronavirus relief

The bike is being auctioned by Bonhams and comes with extra goodies

Two Wheels
Harley-Davidson cuts dividend as coronavirus hits already-struggling sales

Sales fell 15.5% in the U.S. in the quarter and 20.7% internationally

The cash preservation plan lifted Harley shares, which have lost nearly half of its value so far this year, up 9% in premarket trading. Earlier this month, the motorcycle maker pulled its 2020 profit forecast and decided to temporarily lay off most of its global production employees as well as cut salaries of its leadership team in a bid to lower costs. On Tuesday, Harley said it would cut cost to match the lower demand and focus more on sales efforts in the United States, its biggest market.

Earth Day 2020: Revisiting our Harley-Davidson LiveWire First Ride

Sure, it's expensive, but it's exceptionally well-executed

Nissan Titan Pro-4X, Hyundai Kona and Mitsubishi Outlander PHEV | Autoblog Podcast #621

Plus Volvo Valet, Q1 car sales and new Harley-Davidson styles

Plus Volvo Valet, Q1 car sales and new Harley-Davidson styles

Two Wheels
Harley-Davidson working on flat track and cafe racer motorcycles

Will they come after the so-called High-Performance Custom we've been waiting for?

Harley-Davidson CEO to leave struggling motorcycle company

While the search for new customers continues

Harley-Davidson CEO Matthew Levatich is leaving the struggling motorcycle maker. The Milwaukee company announced Friday that Levatich will leave his post and seat on Harley's board of directors. Board member Jochen Zeitz will become acting president and CEO while a board search committee is formed and Harley hires an outside search firm to fill the job.

Two Wheels
Harley-Davidson Pan America and Bronx coming in late 2020

The Revolution Max 1250 engine will make more than 145 horsepower

Two Wheels
Harley LiveWire's bid to rev up a new generation is problematic from the get-go

High price and a market demographic that doesn't exist

Harley-Davidson Inc is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales. The bike costs nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, "green" and affluent first-time motorcyclists. The sleek sport bike has been available for preorder in the United States since January.

Two Wheels
Two Wheels
Harley-Davidson trims profit forecast as sales slide in second quarter

The bike maker expects to ship 212,000 to 217,000 bikes globally this year

Harley-Davidson Inc on Tuesday trimmed guidance for shipments of its motorcycles in 2019 after worldwide sales in the second quarter slumped, hurt by higher tariff costs as well as weak demand in the United States. The Milwaukee, Wisconsin-based company now expects to ship about 212,000 to 217,000 bikes in 2019. Operating margin in the motorcycles segment, or how much profit the company makes per dollar of sales after accounting for production costs, was also revised down.

First Drive
2020 Harley-Davidson LiveWire First Ride Review | This hog is shockingly good

Sure, it's expensive, but it's exceptionally well-executed

Harley-Davidson acquires maker of e-bikes for kids

Talk about hooking ‘em young

Talk about hooking 'em young.

Ford F-150 Harley-Davidson is back, but not from the Blue Oval

Aftermarket firm Tuscany is offering the package

Aftermarket firm Tuscany is offering the package.

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Harley-Davidson shows off adventure, streetfighter and cruiser motorcycle concepts

Along with a massive push into electric bikes starting in 2019

Along with a massive push into electric bikes starting in 2019.

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Trump says Harley bucking trend: ‘The U.S. is where the Action is!’

Says, without details, that other motorcycle companies are coming here

Says, without details, that other motorcycle companies are coming here.

Two Wheels
Two Wheels
VW has received several tentative bids for Ducati

Benetton wants to keep Ducati Italian, but is bidding against some heavyweights.

One of the most famous names in the motorcycle world is back on the auction block.

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