Four new TV spots, red carpet branding and a microsite are just the beginning.
It stars Emmet and Wyldstyle in an action-packed spot
We knew this one was going to be good.
Chevrolet says ad was taken down for new marketing opportunities.
'In a world of talk ... they build things.'
Ford builds the world's largest billboard in Madrid to advertise its tiniest crossover, the EcoSport.
Tennis star joins Matthew McConaughey as celebrity endorsers.
"With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners."
Volvo tweets that it will cease advertising on Sean Hannity's show, then deletes the tweet.
A case study in how not to launch a brand campaign.
"Isn't this like what people do when trading cattle?"
A report from The New York Times was released this weekend.
The Northeast is getting a big winter storm.
Maybe the automakers no longer believe that they can influence public opinion with a TV ad. Oh, wait.
We laughed. We cried. We wish Chevy would use this in the US.
Your mileage may vary, indeed.