Marketing/Advertising

Biden backs Tesla, Toyota unionization, celebrates deal that saved Belvidere plant

'I want this type of contract for all autoworkers'

BMW says 'no interest' in price war as order books bulge

While supply chains have eased, BMW says there's no pressure to drop prices

Come for the tea, leave with a car. How Genesis is upping its luxury game

The cars are great, but the dealership experience hasn't been. That's about to change

Tesla again cuts prices in its drive to meet year-end sales goals

The automaker has to move a ton of vehicles in the fourth quarter to hit its targets

BMW M is making Competition trims the standard M trims, dropping the name

Competition models outsell base M models

Oscar Meyer again renames its mobile back to Wienermobile

It was dogged by complaints after the name change

DOJ targets eBay over vehicle emissions defeat devices, pesticides, other toxins

eBay says it blocks and removes more than 99.9% of listings for such products

Hyundai offering free home charger, installation credit to support EV sales

Offer applies to Ioniq 5, Ioniq 6 and Kona Electric

Ram and Alfa Romeo top J.D. Power study of best automaker websites

Websites and configurators are effective marketing elements, J.D. Power says

Tesla offering free Supercharging to entice Model 3 buyers

Cars in question must be delivered by June 30

Some 85% of Toyota shareholders vote to re-elect Toyoda at annual meet

It's a low point for Toyoda's approval

Can Oscar Meyer's renamed 'Frankmobile' cut the mustard?

'Please do not lick' the Frankmobile

With F-150 Lightning in Norway, you can ford a fjord in an electric Ford

The electric pickup is headed to Scandinavia

Tesla abandons Mercedes battle to take on the likes of Ford

Mainstream makers beware

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Defender and Discovery will become standalone brands, even with their own showrooms

Hyundai shows surprise Disney-themed Ioniq 5 in New York

There's not much to it, but your kid will probably want one anyway

BMW applies to trademark more than 40 new model names

Could simplify the current naming scheme. Or it might not

Dodge Demon 170 revealed: 1,025 horsepower and packing a parachute

Ethanol-fueled Challenger is Last Call with alcohol — and yes, a drag chute is an option

GM's truck production cut signals a turn in U.S. auto sales

It's that or offer discounts as inventories grow

For EV drivers, realities may dampen the electric elation

An essay in The Atlantic looks at the pros and cons of electric driving