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Report: Saturn owners offered $2,000 to stick with GM products

After its decision to euthanize Oldsmobile, General Motors knows exactly what happens when it mothballs one of its brands: GM loses market share to the competition. The General is trying to stop history from repeating itself with Saturn customers by offering $2,000 on the hood of every car and crossover donning the ringed planet badge. Automotive News says the offer actually sta

REPORT: All GM brands to go on sale this week

The holidays are coming and everything must go! So says GM's VP of sales Susan Docherty. "All of our efforts will be to sell down our remaining 2009 inventory." Docherty is expecting all the 2009 cars to be cleared out by January, 2010. The big sales, starting this week, each get their own names. Chevy is having a "Red Tag Sale," Buick-GMC are going with "Holiday Event" and tip of the top Caddy is using, "Seasons Best."

It Could Be Time To Buy A Saturn

Research Saturn Vehicles Model OverviewGet a Quote 2009 Saturn AstraPrice Quote 2009 Saturn AuraPrice Quote Saturn Aura HybridPrice Quote Saturn OUTLOOKPrice Quote Saturn SkyPrice Quote Saturn VUEPrice Quote Saturn VUE HybridPrice Quote If you're in the market for a new car, GM's loss could be your gain. Saturn's dealers have until the end of October 2010 to close, now that a deal has falle

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus

What's Worth What? AdAge looks at values of automakers' marketing accounts

Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of giant clientele with international brands are still happy to welcome automotive accounts through the doors.

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