• BMW i3 hatchback in orange with its reflection in water
    • Image Credit: BMW

    Which Luxury Brand Is Winning In The United States?

    They say it's lonely at the top, but somehow, we think the brand that's currently leading the luxury car sales race in the United States is more than happy to have its alone time.

    Thing is, the top three luxury car brands in the United States are so close that the race to finish 2015 is going to be one of the most interesting story lines in the automotive world as the year moves along.

    Want to know which brand is in first, which is dead last and who sits in between? Click through this slideshow for sales data on every major luxury brand currently doing business in the United States.

    Note: A previous version of this report had incorrect numbers for some automakers and has since been corrected.

  • Lincoln Navigator grille and emblem
    • Image Credit: Lincoln


    In a lonely eight place – in fact, in this race, eighth actually equals last, since there are only eight brands competing – sits Lincoln. So far in 2015, Lincoln has sold 21,478 vehicles in the United States, down .6 percent when compared to 2014.

    Things can only get better from here, right?

  • Infiniti grille and badge
    • Image Credit: Infiniti


    Infiniti sits in seventh spot in the US luxury brand segment with 33,842 total sales in the first quarter of 2015. That's an 8.4-percent improvement over last year.
  • Cadillac Escalade grille and badge
    • Image Credit: Cadillac


    Cadillac, once hailed as The Standard of the World, could only manage a sixth-place finish in the first quarter of 2015 in the luxury-brand segment with 37,175 units sold. That's down by over six percent, and surely not a number Caddy is pleased with.
  • Acura grille and badge
    • Image Credit: Acura


    Acura sits in fifth place in the US luxury brand sales race with a total of 39,644 units sold in the first quarter. That's a 4.5-percent improvement when compared to the same period a year ago.

    Who's next? Click on the image above to find out.

  • Audi RS 5 grille and badge
    • Image Credit: Audi


    So far in 2015, Audi has sold 40,098 vehicles in the United States, putting it solidly into fourth place in the luxury sales race. While the marques sitting above Audi don't have anything to worry about just yet, we're sure Audi is quite pleased with its 14-percent sales increase when compared to 2014.
  • Lexus spindle grille and badge
    • Image Credit: Lexus


    Lexus is in third place in the luxury sales race. With a total of 77,180 sales, not only is Lexus far above Audi in fourth, it's extremely close to its two German rivals in first and second.

    Click over to the next slide to find out which model is Lexus' best seller.

  • 2015 Lexus RX350 in the desert with sunset
    • Image Credit: Lexus

    2015 Lexus RX350

    The Lexus RX series continues to be the brand's top-selling nameplate in the United States. So far this year, Lexus has sold 22,236 RX-badged crossovers, which includes both hybrids and standard V6-powered models.

    Research the Lexus RX
    Lexus RX Overview
    Lexus RX Photos & Video
    Lexus RX Local Dealer Price Quote
    Lexus RX Best Deal Price

  • Mercedes-Benz grille and emblem
    • Image Credit: Mercedes-Benz


    Mercedes-Benz currently sits in second place in the US luxury car market with 78,156 total sales, but the difference between this German marque and the one it's trailing is virtually nonexistent.

    Click over to the next slide to find out which model from Mercedes leads its maker's sales figures.

  • 2015 Mercedes-Benz C-Class sedan in silver
    • Image Credit: Mercedes-Benz

    2015 Mercedes-Benz C-Class

    So far in 2015, Mercedes-Benz has sold 7,635 C-Class models, making it the brand's best seller. That's up in 2015 by 35 percent over 2014. Another strong performer so far this year has been the new CLA-Class, which boasted an 81-percent gain to hit 3,129 total sales.

    Research the Mercedes C-Class
    Mercedes C-Class Overview
    Mercedes C-Class Photos & Video
    Mercedes C-Class Local Dealer Price Quote

  • BMW emblem and grille in orange
    • Image Credit: BMW


    BMW is leading the luxury sales race in 2015 by the slimmest of margins. Through the first three months of 2015, BMW has sold a total of 78,492 vehicles.

    For those keeping track, BMW is in first place by a total of just 336 vehicles sold over Mercedes and 1,312 over Lexus.

    Click over to the next slide to find out which BMW model is selling the best.

  • BMW 3 Series in red
    • Image Credit: BMW

    BMW 3 Series

    BMW's best-selling model so far this year has been, as has been the case for as long as we can remember, the 3 Series.

    Sales of the BMW 3 Series are up 47 percent in 2015 versus the same time period a year ago, totaling 14,835 so far this year.

    Research the BMW 3 Series
    BMW 3 Series Overview
    BMW 3 Series Photos & Video
    BMW 3 Series Local Dealer Price Quote
    BMW 3 Series Best Deal Price

Share This Photo X