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Oct 23, 2019 Featured
Datsun brand likely doomed as Nissan right-sizes from Ghosn's grand plan

'We need to chart a recovery, but the rot goes deep'

Nissan Motor Co Ltd is likely to axe its Datsun brand, drop some unprofitable products and close a number of assembly lines worldwide as it seeks to boost profits by getting smaller, two company sources with direct knowledge of the matter said. Known internally as the "performance recovery plan", the proposed steps mark a sharp break with Nissan's strategy under ousted leader Carlos Ghosn, who pursued ambitious vehicle sales targets in the United States and other major markets. The plan is the

Reuters
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