Here's why we're excited.
It could mean more volume and new models.
Lotus wants to wish everybody a 'Merry Driftmas.'
Lotus Cars wants to find the first Lotus ever built, the 1948 Mark I built by Colin Chapman himself.
And lots of 007's best car gadgets will be functional during gameplay.
You can get the measure of a car brand by the environment in which its products are built. The narrow, bumpy, hedge-lined lanes of eastern England explain a lot about the way a Lotus goes. The character of a company's chief speaks to the brand's intentions as well. Jean-Marc Gales has been portrayed unflatteringly as a Eurocrat bean counter, but his approach has been to strip weight and cost out of the product to the benefit of performance on both track and bottom line, defining brand attributes
Few automakers short of Jeep love cranking out new variants of a current model like Lotus. Today, the storied British sports car manufacturer revealed the new Exige Sport 410, essentially a more comfortable and road-friendly version of the track-focused Exige Cup 430. This is a mid-engine coupe with 410 horsepower and 310 pound-feet of torque and a dry weight that's slightly more than an ND Mazda MX-5 Miata. Too bad it's not-for-U.S. consumption.
Last year, Chinese carmaker Geely upped its stake in Lotus to a majority, recently investing more money into the British brand. Now, talking with Automotive News, CEO Jean-Marc Gales says Geely has approved three new models: two sports cars and the third an SUV.
The all-new metal would be the brand's first since 2009.
Lotus CEO Jean-Marc Gales was caught doing 102 miles per hour on the A11 motorway near the carmaker's Hethel HQ.
Colin Chapman's first car was built in 1948.