Customers eager to drive a new Audi but unwilling or unable to plunk down the purchase price for one will be intrigued by the launch of the new Audi on Demand program.

Initially being rolled out in San Francisco, Audi on Demand is based around an iPhone app that allows clients to order up a new Audi of their choosing on a day-by-day basis for up to 28 days in a row. Order an Audi through the app and a "personal concierge" will deliver the car anywhere in the city – curbside, driveway, parking lot, office building... pretty much anywhere the customer chooses. The concierge will even help set up the audio and navigation systems to the customer's preferences. And if the customer isn't there to receive the vehicle in person, he or she can simply unlock it through the app, start it up and drive off.

The service is being made available on a broad range of Audi models, from the A4 all the way up to the R8. Customers can even specify a child seat or (on an Allroad or Q5) a ski or bike rack, and are guaranteed that the vehicle they select will be the one they get, right down to the color and trim.

Though being launched at first only in San Francisco, Audi says it will roll out the program in other American cities "in the coming years." In announcing the program, Audi also revealed that it's planning to launch Audi at Home as well, a "micro-sharing" service that will allow residents of select condo complexes to share a fleet of Audis as well. These, of course, are just the latest smartphone-enabled conveniences being introduced by the German automaker, following its collaboration with Amazon and DHL for in-trunk delivery.

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Audi launches innovative mobility program: Audi on demand
April 27, 2015 | SAN FRANCISCO, California

- Audi on demand launches beta program in San Francisco
- Innovative premium service allows customers to choose their preferred Audi model via iPhone app
- Personal concierge delivers vehicle to a San Francisco location of customer's choosing

Audi today introduced Audi on demand, an innovative mobility program that gives customers a new way to experience the Audi brand and its range of vehicles at the touch of a button. With Audi on demand, customers can reserve an Audi by the day for up to 28 days. The premium service is currently available in San Francisco as part of a beta program and will be rolled out across additional U.S. cities in the coming years.

Audi on demand gives customers access to a wide range of the Audi vehicle lineup, from the Audi A4 sedan to Audi R8 supercar. Via the Audi on demand app – currently available for download in the Apple App store – customers select their preferred Audi model. It is then personally delivered to them at the location of their choice by an Audi on demand concierge, who will help the customer get acquainted with the vehicle, from setting music preferences to tailoring the navigation system. Customers are able to lock and unlock their vehicle, as well as enable driving via the Audi on demand app or via a personal key card. No membership fee is required. Additionally, the vehicle the customer sees and requests in the Audi on demand app will be the same vehicle delivered to them – down to the exact color and trim.

"Audi on demand embodies the brand's core values of technological progress and a love for discovery," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "The service is rooted in customization, personalization and having the right car for the right moment. While competing services point their customers to vehicles parked on the street, Audi on demand delivers a truly premium experience, with concierges personally delivering and returning vehicles for customers where and when they need them."

Audi on demand allows fans to match specific vehicles to their driving needs. For example, customers planning a trip to the mountains might request an Audi Q5, while those looking to arrive in style in wine country might request a sporty S7 or RS 5. All Audi on demand vehicles come equipped with Premium Plus trim and complimentary additional features, such as SiriusXM® satellite radio and MMI Navigation plus, as well as quattro® all-wheel drive.

Audi on demand also allows customers to customize their vehicles with several complimentary accessories. Child safety seats are available for all models, and ski racks and bicycle racks are available for the Audi allroad and Q5. Customers have the option of picking up their vehicle or having it delivered to a location of their choosing within the city of San Francisco. These locations could be curbside, outside of a business or residence, or in private off-street parking of any kind, such as a driveway or private parking lot. Since the Audi on demand app features a digital key, repeat customers with private parking have the option of having their vehicle dropped off and picked up at specific delivery times without needing to meet a concierge as they are able to instantly access the vehicle from their smartphone. Please visit the Apple App Store to download the Audi on demand app and sign up for the waitlist to be one of the first to experience Audi on demand.

For more information on Audi on demand, please visit: www.audiondemand.com. More information about the complete lineup of on demand vehicles can be found at www.audiusa.com.

Audi on demand is just one mobility service offered by Audi that challenges traditional concepts of vehicle ownership and usage. Soon to launch is Audi at home, a premium, collaborative car initiative that refashions mobility as a personalized micro-sharing experience. Located in select premium condominium complexes, residents can utilize their smartphones to access a car share service with an exclusive fleet of Audi vehicles. These include RS models, cabriolets and SUVs, with plans to also feature the all-new Audi A3 Sportback e-tron®, the first plug-in hybrid electric vehicle Audi is making available in the US market. The service allows customers to enjoy the benefits of driving an Audi at their convenience. Rates are hourly and prices vary by model.

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