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Toyota will air a 60-second ad for the 2016 Prius during the second quarter of the Super Bowl.

Wards' 10 Best Engines list for 2016 includes a great variety of hybrids and naturally aspirated V6 and V8 powertrains, plus some surprises.

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Toyota expects low fuel prices to reduce global demand for the Prius, and it may sell as few as 300,000 of them annually.

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54 City, 50 Highway, 52 Combined For Most Trims

A Toyota rep confirms the fuel economy for the 2016 Toyota Prius at 54 city, 50 highway, and 52 combined for five of the six trims. The Prius Eco does even better.

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Can One Of The Few Truly Iconic Modern Cars Be Redefined?

Can Toyota can reinvent an icon by adding driving oomph to an iconic fuel-sipper? We drive the new, fourth-gen 2016 Toyota Prius to find out.

Only Two Automakers Represented On This List

Cars are expensive, which is why it's not surprising that owners would want to hold on to the good ones. Find out which vehicles drivers keep the longest.

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Toyota has glossed up the Prius C for 2016 with a new, limited edition Persona Series. Black paint and two accent shades make this hybrid to stand out.

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Less Friction, Less Weight, More Thermal Efficiency

Toyota finally shares some technical details about the 2016 Prius, including that the new hybrid will have, "impressive driving dynamics."

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Doesn't Help MPG Much, But Who Cares?

2016 Toyota Prius may have an all-wheel-drive option.

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Weekly Recap for 9.11.15

Bentley and Rolls-Royce both introduce new luxury vehicles while Toyota reveals the 2016 Prius. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute.

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An entertainment-type Angeleno explains why she chose a Prius and shares her opinion of the 2016 model that was just unveiled.

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We Get Reaction To Toyota's New Hybrid From Folks On The Strip

Toyota revealed the 2016 Prius in Las Vegas and we asked some visiting tourists what they thought of the new hybrid.

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We're On Hand For The Reveal Of The All-New 2016 Prius

The car that popularized hybrids is all new for 2016 and Autoblog was on hand in Las Vegas for the reveal. Autoblog's Adam Morath reports on this edition of Autoblog Minute, with commentary from AutoblogGreen's Sebastian Blanco.

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No Exact Figures, But A 10-Percent Improvement In Efficiency Confirmed

The 2016 Toyota Prius will go on sale in early 2016. Fresh looks and a new platform promise more fun behind the wheel to go with even bigger fuel economy numbers.

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Toyota will reveal the Prius online starting at 11:55 PM Eastern (8:55 PM Pacific) Tuesday, September 8 in Las Vegas, Nevada. This is your Livestream feed.

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The New Prius Gets Unveiled Tonight. Here's A Primer.

We collect the details and rumors we've heard about the 2016 Toyota Prius and put them in one spot. The new hybrid is going to be unveiled tonight in Las Vegas.

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It's Just Black And Red, And It Matches Our Spy Shots

Toyota has just released the first official teaser picture of the 2016 Prius. If you've seen the spy photos, it's nothing surprising.

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