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Toyota boosts incentives on Prius for California residents to as much as $3,000.

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Might Be, Might Not Be

A new spy shot video shows a camouflaged hatchback that could be the next-gen Toyota Prius. Maybe.

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Timing Of Next-Gen PHEV Prius Uncertain

Toyota announces that the Prius plug-in hybrid will cease production in June 2015. With the standard Prius delayed, it isn't clear when the second-gen PHV will arrive.

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That's A Tall Target From Today's Numbers

Japan's Nikkei reports that Toyota wants hybrids to make up 30 percent of its sales in China. As of now, Toyota's hybrid sales are in the low single-digits.

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Prius C, Plug-In Hybrid Get Biggest Markdowns

Toyota marks down Prius variants in Southern California to spur sales.

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Toyota's integrated design, development, and build processes under the Toyota New Global Architecture banner could bestow the 2016 Prius with 58 mpg combined.

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The Toyota Prius narrowly lost its sales crown to the Honda Accord in California in 2014. Both models saw their sales numbers increase in the state for the year, but the Honda had the bigger boost.

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With Plug-In Cars, 40+ MPG Non-Hybrids Available, Why Care About The Aging Icon?

Toyota says the iconic gas-electric hybrid is still important because it provides a preview of how the Mirai fuel cell vehicle will land, in a culture that may not yet be ready for it.

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Honda tried following the Toyota Prius model with the Insight, and Chevy has with the first-gen Volt. Now it's Hyundai's turn, as these latest spy shots from winter-testing in the Arctic Circle reveal.

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With gas prices down, that means green car sales are likely to decline as well. TrueCar's TrueSavings report has the evidence to support that idea, with one electric car and two hybrids among the top five in January for the biggest transaction price savings compared to MSRP.

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Toyota is recalling 5,000 Prius V models over a faulty passenger-side airbag sensor that may not detect a passenger in the event of an accident.

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Ad Says H2 Car Has 'Smaller Carbon Footprint' Than EVs

"Toyota engineers were simultaneously working on a brand new technology that met all the driver's needs with an even smaller carbon footprint."

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Angular, Aggressive Design Could Arrive On Fourth-Gen Hybrid

When the designers thought they were just about finished with the new look of the fourth-generation Toyota Prius hybrid, higher-ups did not like what they saw and sent those designers back to the proverbial drawing board to come up with something a little spicier. Duly inspired, the designers came up with something last spring that may look a bit like the C-HR crossover concept, Automotive News says. For those looking for a Prius design with a little more bite, that isn't necessarily a bad thing

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The Toyota Prius V is the most utilitarian member of the Prii family with a big jump in cargo space over the rest but maintaining the great fuel economy. For the 2015 model year, the company is giving the wagon an update with a big shift in front end styling and upgraded taillights to go with the revised look. Inside, customers also get a little new technology, as well.

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UPDATE: A previous version of this story said the Toyota Prius C returned 53 miles per gallon on the highway and 46 mpg in the city. This is incorrect. The Prius C actually returns 53 mpg in the city and 46 on the highway. The text has been edited to reflect this.

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"As Prius represents by far the biggest chunk of the hybrid marketplace, where Prius goes, the segment goes," – Ed Kim, Autopacific

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Toyota has unveiled a mid-cycle refresh of its seven-passenger, UK-market Prius +, known here in the US as the five-passenger Prius V. The revised hybrid MPV now boasts looks inspired by Toyota's more aggressive compact stylings as seen on its new Yaris and Aygo – particularly in the redone front fascia.

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