When car buyers think of hybrids, the name that most often springs to mind is the Toyota Prius since it was the first really practical hybrid to come to market and has sold more than any other examples. Yes, of course, the original Honda Insight beat the Prius to market in the U.S. by about six months, but the tiny two-seater sold in equally tiny numbers and had limited appeal beyond hard core hyper milers. In the coming weeks, Toyota dealers will start getting their first allotments of the all-new third-generation Prius, and while we got to spend a few hours with one on the west coast ... Read More

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First Drive: 2012 Toyota Prius C [w/video] 1328893020

Baby Of The Family Will Play A Big Role Toyota's new 2012 Prius C doesn't look like a math problem, but that's what it is. Hidden behind its attractive hatchback body and Toyota Synergy Drive hybrid powertrain, the Prius C is just a bunch of numbers. Numbers like the car's miles per gallon rating, its MSRP, how many can be produced and how many Toyota ...
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Official: Toyota prices 2012 Prius C under $19K* 1328729220

During the Detroit Auto Show, Toyota said the new Prius C would start at under $19,000. Today, we learn that this is like a lesson from Obi-Wan: what Toyota told us was true, from a certain point of view. The base level Prius C One's MSRP is indeed $18,950, but that doesn't include a $760 destination charge, and you can easily spend north of $23,000 for ...
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Toyota Prius camper conversion has us charging for the woods 1326810600

Love it or hate it, Toyota has done an impressive job with the Prius. What started as a single model has grown to a whole family, including the versatile new Prius V minivan. But for some even that won't prove enough space, so Japanese conversion outfit Campinn has developed this rather bizarre appendage for the standard Prius hatchback. Unveiled this ...
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Detroit: Toyota Prius C brings hybrid economy to the masses for under $19,000 1326213000

C is for Cookie. At least, that's what the baking industry lobbyist known as Cookie Monster would have us believe. At Toyota they have another idea, where C is not for Cookie, it's not for Car and it's not for Compact. In the latest addition to the Prius family, C is for City. What you're looking at is a new, smaller hybrid from Toyota, which is eagerly ...
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Video: Toyota teases NS4 plug-in hybrid concept again 1325718060

Toyota has released a quick teaser video for the company's NS4 Plug-In Hybrid Concept ahead of the vehicle's debut at the 2012 Detroit Auto Show. Though less than a minute in length, the clip gives us a clear look at the vehicle's badges as well as quick line-drawing outline. Toyota has released few details about the NS4 beyond saying the vehicle will be ...

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Report: Is Japan's Prius Cup the world's most boring form of motorsports? 1325025840

Drivers in Japan have once again taken to the track in an effort to wring maximum mileage from their Toyota hybrids. According to AutoWeek, the Prius Cup resumed this year after a two-year hiatus. Toyota officials said they have no plans to bring the hybrid competition to the U.S., but played up their promises to compete and win at Le Mans next June with ...
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Teased: Toyota confirms NS4 plug-in hybrid concept and production Prius C for Detroit 1324405800

Toyota is bringing a new concept to the 2012 Detroit Auto Show. The company calls its NS4 showcar an "advanced" plug-in hybrid, though it hasn't shared any more information beyond the vehicle's name. While we can't say for certain, odds are the concept will give us a glimpse of what the company has planned for future hybrid design instead of boasting any ...
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Report: Toyota Prius GT300 coming to SuperGT 1323181860

We heard the rumors in Tokyo, but wouldn't believe it until we saw it. And here it is. Toyota will be replacing its Axio racer with a Prius for next year's SuperGT season. The touring car Prius will reportedly run in the GT300 class against the recently released Subaru BRZ and Honda CR-Z, the latter of which – like the Prius – will use some ...
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Official: Prius C revealed among Toyota lineup for Tokyo Motor Show [w/video] 1321367220

We've heard the argument before: Why get a big hybrid when a small hatchback can, in real-world conditions, post similar fuel economy figures. And to them, Toyota answers with the new Prius C. Smaller than the existing Prius, the Prius C will launch at the rapidly approaching Tokyo Motor Show and makes its U.S. debut shortly after at the Detroit Auto ...
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Report: Are you the new Toyota Prius C? 1318951740

The upcoming Toyota Prius C has been unveiled in concept form, caught wearing a ton of camouflage and maybe whispered its new name to us (Aqua). But that doesn't mean we're not still interested in what will be the smallest and cheapest model in the Prius family when it arrives in 2012. Thankfully, CarScoop is here to help. A reader sent in a leaked ...