Skip to main content

Review: 2010 Toyota Prius a miser with new moves

When car buyers think of hybrids, the name that most often springs to mind is the Toyota Prius since it was the first really practical hybrid to come to market and has sold more than any other examples. Yes, of course, the original Honda Insight beat the Prius to market in the U.S. by about six months, but the tiny two-seater sold in equally tiny numbers and had limited appeal beyond hard core hyper milers. In the coming weeks, Toyota dealers will start getting their first allotments of the all-new third-generation Prius, and while we got to spend a few hours with one on the west coast... Read More

  • 0
    Toyota Prius
    Official: Toyota Prius sets a different kind of Nürburgring lap record [w/video]
    1405465260

    Scroll down the leaderboards of Nürburgring lap times and you'll see mostly racing cars, supercars and sports cars. Delve deep enough and you'll eventually get to hatchbacks and sedans, albeit the most performance-focused of their kind. But a hybrid? Sure, the Porsche 918 Spyder posted the top time for a street-legal series production car, and it's ...

  • 0
    Toyota Prius
    Next Toyota Prius may get optional all-wheel drive
    1405425600

    We've been hearing rumors about the next generation of the Toyota Prius for the last couple of years on a pretty regular basis. From the expectation of lithium-ion battery packs with more capacity for electric-only miles to wireless charging and more emotional styling, there's been no shortage of talking points for the car that's expected to see its first ...

  • 0
    Toyota Prius
    ETC: Rolling Coal: America's political divide reaches the roads [w/videos]
    1405009860

    Jason Mendelson was driving his Toyota Prius in the right lane of Interstate 64 near Richmond, Virginia, when a white pickup truck with two protruding smokestacks cut into the lane ahead. After a few moments, the pickup spewed a torrent of black smoke that enveloped his small car. The pickup sped away. Mendelson didn't think much of the odd interaction ...

  • 0
    Toyota Prius
    Customers want wireless charging in next-gen Prius Plug-In; they might get it
    1404844140

    Could 2016 be the year prospective Toyota Prius Plug-in Hybrid buyers are waiting for? Why, yes, says an unidentified Toyota spokesman. That's according to Plug-in Cars, which reports that a wireless plug-in vehicle charging system may be less than two years away for the Prius Plug-in. WiTricity has, for a few years, been developing its magnetic ...

  • 0
    Toyota Prius
    Report: 4th-gen Toyota Prius production delayed by 6 months
    1404165540

    If you were holding off buying a new car in anticipation of the fourth-generation Toyota Prius arriving in 2015, your wait might be a little longer. Company insiders are claiming that production of the bestselling hybrid is being pushed back from spring to possibly as late as December 2015. Toyota is reportedly still making alterations to make sure ...

  • 0
    Toyota Prius
    How Toyota's Le Mans racer may make its next Prius even better
    1403296200

    The supercapacitor technology in the Toyota TS040 "offers great possibility for production car use." – Amanda Rice, Toyota Pop-culture junkies familiar with 1980s touchstone movies will hear the word "capacitor" and think Back to the Future. But the concept of supercapacitors being used in upcoming production models is being pushed by Toyota, ...

  • 0
    Toyota Prius
    This Japanese ad for the Toyota Prius Plug In is beyond confusing
    1403218560

    We'll admit we don't understand all of this strange little ad for the Toyota Prius Plug In (our Japanese skills are not what they once were) but that just makes it all the more fascinating. The takeaway point is that a world full of PHEV Priuses will be astonishingly colorful at time and exciting, with food being delivered by a neck plug. Or something ...

  • 0
    Toyota Prius
    Study: Has the auto industry hit peak hybrid?
    1402579800

    Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale ...

  • 0
    Toyota Prius
    Report: New Toyota semiconductors could increase hybrid fuel efficiency by 10%
    1400681700

    Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy. The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new ...

  • 0
    Toyota Prius
    Toyota finds 10% MPG improvement in hybrid PCU
    1400680800

    Keeping up its from-all-angles approach to efficiency, Toyota has found yet another way to eke out up to ten percent more precious MPGs in its hybrid vehicles, this time electronically. The automaker has announced the development of new silicon carbide (SiC) power semiconductors for use in power control units, which it will begin testing on Japanese roads ...

  • 0
    Toyota Prius
    IHS: EVs sales are better than you might think
    1400544000

    Plug-in vehicles are getting a lot more done during their proverbial senior year than hybrids ever did. IHS Automotive is poking holes into the theory that plug-in vehicles aren't selling as well by comparing them to hybrids at the same stage the technology's evolution. Turns out, the plug-ins come out substantially ahead. By the end of 2013, the fourth ...

  • 0
    Toyota Prius
    Dutch Toyota dealer has plans for old Prius batteries as solar backup
    1398953640

    A Toyota dealer in the Netherlands is looking to the sky for power. The Louwman Hague Toyota dealership has put almost 1,000 solar panels on the roof, and there might be some Prius hybrid batteries involved. Our Dutch isn't as good as it could be and our questions to Toyota in the US haven't turned up any definitive answers, but there is some mention that ...

  • 0
    Toyota Prius
    Local production could improve Toyota Prius' fortunes in China
    1398276000

    The Toyota Prius is the world's most popular hybrid vehicle, but it may take domestic production capabilities for the model to achieve a high level of popularity in China. Japan-based Toyota is aiming to produce an increasing percentage of Prius components in China in order to bring down its price there, Bloomberg News reports. Eventually, the goal is to ...

  • 0
    Toyota Prius
    Auctions: eBay Find of the Day: Harley-Davidson powered Toyota Prius [w/video]
    1396528800

    Sometimes we pluck cars from the listings of eBay Motors because they're old and interesting, some for being simply lovely, some for rarity and some for pure fun. And sometimes we pick eBay Finds of the Day, because they're hacked apart Toyota Prius' with Harley Davidson V-twin-power; concocted by the same mind that brought you innumerable Jalopnik ...

  • 0
    Toyota Prius
    Toyota's 'green bond' an industry first, quickly rises to $1.75 billion
    1395771300

    Toyota is greasing the skids for more green car purchases with the announcement of a $1.75-billion bond designed to finance the purchase of high-efficiency Toyota and Lexus models. The Asset-Backed Green Bond is a first for the automotive industry and is making a lot of money available to buy or lease the following vehicles: any of the four Prius ...

  • 0
    Toyota Prius
    Toyota Prius remains best-selling vehicle in California, wireless charging tests underway
    1392901080

    About one in every nine new cars in the US are sold in the California. If we're just looking at the four Toyota Prius hybrid variants, then the number becomes closer to one in three. Tesla Model S battery-electric vehicle sales? Try one in 2.7. For the second straight year, the Prius was the best-selling car in the Golden State. Toyota sold 69,728 ...

  • 0
    Toyota Prius
    Recalls: Toyota recalling 1.9M Prius models globally for software update
    1392214500

    Toyota has announced a set of voluntary recalls covering 960,000 Prius, RAV4, Tacoma and Lexus RX350 models in the United States to address two separate issues. Worldwide, Toyota will have to recall a total of 1.9 million Prius cars. The Prius recall affects about 700,000 2010-2014 models in the US, due to a fault in the motor/generator control ECU and ...

  • 0
    Toyota Prius
    Report: Details about next-gen Toyota Prius emerge
    1390941960

    The Toyota Prius is undeniably the king of the hybrid market in the United States, with a 39.4 percent market share in 2013. With the next-generation Prius likely to go on sale in 2015, Toyota is trying to build an even more efficient hybrid to keep its control of the market. Keeping cost down will be one of the major concerns of the new Prius. The next ...

  • 0
    Toyota Prius
    Toyota ready to design more heart-racing Prius
    1390658700

    Long praised for its fuel economy and reliability, the Toyota Prius has been no stranger to less-than-flattering remarks about its styling and sense of excitement. In fact, the model is a regular movie punchline. For evidence, see Mark Wahlberg in The Other Guys or, more recently, Ice Cube in Ride Along. Apparently, Toyota President Akido Toyoda is ...

  • 0
    Toyota Prius
    2014 Toyota Prius crash test rating drops to four stars
    1389898620

    If nothing has changed, then how come something changed? That's the question behind the recent drop from five to four stars in the crash test rating for the Toyota Prius. As you can see on the National Highway Traffic Safety Administration (NHTSA) website, the 2014 Prius gets four stars overall while the 2013 got five. The two cars are basically ...

Autoblog iPhone App
Shop for a vehicle