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Review: 2010 Toyota Prius a miser with new moves

When car buyers think of hybrids, the name that most often springs to mind is the Toyota Prius since it was the first really practical hybrid to come to market and has sold more than any other examples. Yes, of course, the original Honda Insight beat the Prius to market in the U.S. by about six months, but the tiny two-seater sold in equally tiny numbers and had limited appeal beyond hard core hyper milers. In the coming weeks, Toyota dealers will start getting their first allotments of the all-new third-generation Prius, and while we got to spend a few hours with one on the west coast... Read More

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    Toyota Prius
    Report: Aging Prius, dropping gas prices putting hurt on hybrid, EV sales
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    "As Prius represents by far the biggest chunk of the hybrid marketplace, where Prius goes, the segment goes," – Ed Kim, Autopacific Fuel prices in the US have been tumbling for the last several weeks, with the average price of a gallon of gas at $3.120 as of October 20, according to the US Energy Information Administration. That price reflects a ...

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    Toyota Prius
    Official: Toyota Prius + gets refresh in UK, is it coming here?
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    Toyota has unveiled a mid-cycle refresh of its seven-passenger, UK-market Prius +, known here in the US as the five-passenger Prius V. The revised hybrid MPV now boasts looks inspired by Toyota's more aggressive compact stylings as seen on its new Yaris and Aygo – particularly in the redone front fascia. The new LED headlights are the most obvious ...

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    Toyota has now sold over 7 million hybrids
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    You take your victories where you can. In Toyota's case, that means disclosing the cumulative total of hybrid sales since the first Prius was sold in Japan in 1997. And that number is impressive. During its monthly conference call discussing sales, Toyota representatives noted that the automaker has sold over 7 million hybrids during the past 17 years. ...

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    Next Toyota Prius coming in 60-mpg 'Eco Grade' version?
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    There's some mystery surrounding the fuel economy level of the next-generation Toyota Prius. The closest we've had to an official number is 55 miles per gallon, which was hinted at by Toyota Motor Corporation's managing officer, Satoshi Ogiso, last year. That number wasn't an official target, but the company even provided a graphic (above) showing how ...

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    August 2014: The this-looks-bad edition [UPDATE]
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    UPDATE: The story's been updated to factor in General Motors' complete advanced-powertrain sales numbers. Is a down market the "new normal" for US green-car vehicle sales? That's what analysts and advanced-powertrain advocates may be asking after green-car sales turned in their third straight down month in August. Not even record sales of the Nissan ...

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    Toyota Prius
    New Ford dedicated hybrid due in 2018, will it fare better than C-Max?
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    Everyone likes to go after the champ. When it comes to fuel economy, that means taking on the Prius, which is something that automakers not named Toyota have been trying to do for years. Just because no one has been able to beat the Prius for fuel economy numbers isn't stopping them from trying. Hyundai was just caught with a potential Prius-fighter and ...

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    Toyota Prius
    Spy Shots: Hyundai Prius-Fighter Hybrid could preview next attack on Toyota's champion
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    Hyundai is no stranger to the hybrid game, selling a gas-electric version of the Sonata in the US since 2011. The 2015-model-year version gets 38 miles per gallon combined, which is certainly admirable but not quite in the same league as the hybrid champion Toyota Prius (50 mpg combined). New spy shots reveal that Hyundai might be finally ready to ...

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    Toyota Prius
    July 2014: Summertime blues edition
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    Heaven help the analyst trying to get a handle on year-over-year green-car sales numbers, because there is little rhyme or reason to them. Just when one would think the usual summertime bump in gas prices may spur more Americans to buy hybrids, plug-ins or diesels, the industry turns in another down month in July. Green car sales fell three percent ...

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    Toyota Prius
    2015 Toyota Prius Persona special edition arrives in September
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    Is the Prius going into "Pimp My Ride" territory? A new official special edition model won't be lowered or have three-wheel motion or anything like that (though that'd be cool), but the world's best-selling hybrid is putting on a few stylish bells and whistles this September. Toyota has announced something called the 2015 Prius Persona Series Special ...

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    Toyota Prius
    How platform problems are delaying next-gen Prius
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    Short-term pain for longer-term gain? That may be the prognosis for the next-generation Toyota Prius, the world's best-selling hybrid. But, hey, the new version might get holiday season debut, now. Toyota is upgrading some of its most popular models and trying to cut long-term costs with components that can be used on multiple models on the new Toyota ...

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    Toyota Prius
    Official: Toyota Prius sets a different kind of Nürburgring lap record [w/video]
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    Scroll down the leaderboards of Nürburgring lap times and you'll see mostly racing cars, supercars and sports cars. Delve deep enough and you'll eventually get to hatchbacks and sedans, albeit the most performance-focused of their kind. But a hybrid? Sure, the Porsche 918 Spyder posted the top time for a street-legal series production car, and it's ...

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    Toyota Prius
    Next Toyota Prius may get optional all-wheel drive
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    We've been hearing rumors about the next generation of the Toyota Prius for the last couple of years on a pretty regular basis. From the expectation of lithium-ion battery packs with more capacity for electric-only miles to wireless charging and more emotional styling, there's been no shortage of talking points for the car that's expected to see its first ...

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    Toyota Prius
    ETC: Rolling Coal: America's political divide reaches the roads [w/videos]
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    Jason Mendelson was driving his Toyota Prius in the right lane of Interstate 64 near Richmond, Virginia, when a white pickup truck with two protruding smokestacks cut into the lane ahead. After a few moments, the pickup spewed a torrent of black smoke that enveloped his small car. The pickup sped away. Mendelson didn't think much of the odd interaction ...

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    Toyota Prius
    Customers want wireless charging in next-gen Prius Plug-In; they might get it
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    Could 2016 be the year prospective Toyota Prius Plug-in Hybrid buyers are waiting for? Why, yes, says an unidentified Toyota spokesman. That's according to Plug-in Cars, which reports that a wireless plug-in vehicle charging system may be less than two years away for the Prius Plug-in. WiTricity has, for a few years, been developing its magnetic ...

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    Toyota Prius
    Report: 4th-gen Toyota Prius production delayed by 6 months
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    If you were holding off buying a new car in anticipation of the fourth-generation Toyota Prius arriving in 2015, your wait might be a little longer. Company insiders are claiming that production of the bestselling hybrid is being pushed back from spring to possibly as late as December 2015. Toyota is reportedly still making alterations to make sure ...

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    Toyota Prius
    How Toyota's Le Mans racer may make its next Prius even better
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    The supercapacitor technology in the Toyota TS040 "offers great possibility for production car use." – Amanda Rice, Toyota Pop-culture junkies familiar with 1980s touchstone movies will hear the word "capacitor" and think Back to the Future. But the concept of supercapacitors being used in upcoming production models is being pushed by Toyota, ...

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    Toyota Prius
    This Japanese ad for the Toyota Prius Plug In is beyond confusing
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    We'll admit we don't understand all of this strange little ad for the Toyota Prius Plug In (our Japanese skills are not what they once were) but that just makes it all the more fascinating. The takeaway point is that a world full of PHEV Priuses will be astonishingly colorful at time and exciting, with food being delivered by a neck plug. Or something ...

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    Toyota Prius
    Study: Has the auto industry hit peak hybrid?
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    Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale ...

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    Toyota Prius
    Report: New Toyota semiconductors could increase hybrid fuel efficiency by 10%
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    Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy. The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new ...

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    Toyota Prius
    Toyota finds 10% MPG improvement in hybrid PCU
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    Keeping up its from-all-angles approach to efficiency, Toyota has found yet another way to eke out up to ten percent more precious MPGs in its hybrid vehicles, this time electronically. The automaker has announced the development of new silicon carbide (SiC) power semiconductors for use in power control units, which it will begin testing on Japanese roads ...

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