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Marketing/Advertising

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    Report: Cadillac's de Nysschen won't budge on raised pricing
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    According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be ...

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    Featured: Bugatti Dynamic Driving Experience
    In Which Molsheim Courts Us Like We Are Captains Of Industry 1410883020

    Let's say you're rich. Filthy rich – you've got cars in garages of homes you can't remember you own, rich. As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather ...

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    ETC: How did Nissan tweet a response to the Royal Baby announcement so quickly?
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    A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist. It ...

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    U-Turn: What you missed on 9.12.14
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    Looking back at Oprah's free-car giveaway "You get a car! You get a car! You get a car! You get a car!" 10 years ago this week, Oprah Winfrey shouted those words as members of her studio audience screamed in delight, all of them just having won brand new Pontiac G6s. Greg Migliore looks back on ...

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    Featured: Looking back at Oprah's free-car giveaway 10 years later
    The Cars Changed Lives, But Publicity Stunt Couldn't Save Pontiac 1410494460

    Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's ...

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    Video: Conan O'Brien takes McConaughey's Lincoln ad to its logical conclusion
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    We all had to see this coming. Conan O'Brien has released a parody of Matthew McConaughey's new ads for the 2015 Lincoln MKC and remixed them with lines from one of his most critically acclaimed recent roles. The now much darker commercial probably isn't how Lincoln would prefer the MKC to be ...

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    Video: Volkswagen and Funny or Die take humorous spin in 2015 Golf
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    Volkswagen is partnering with Target and Funny or Die in a bizarre ad for the latest Golf starring comedian Rob Huebel, probably best known for his work on Childrens Hospital on Adult Swim. The commercial is titled The Way Too Helpful Neighbor and stars Huebel as the eponymous neighbor. The ...

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    Official: Hyundai hires actor Paul Rudd as pitchman [w/video]
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    The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new ...

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    Report: Stanford opens its Revs automotive digital library
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    Are you a fan of vintage racing, or just old cars in general, and can't find enough classic pictures online to feed your habit? Then we have found the perfect site for you. Stanford University has opened its Revs Digital Library online – a wonderfully curated and cited page of automobilia ...

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    Video: Hot rod tractor stars in Swedish version of Farmkhana
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    The Nordic countries are known for their beautiful fjords, blonde-haired populace and bitter cold for a good portion of the year. The hours spent indoors during the dark, cold season apparently gives a lot of time for some crazy brainstorming. Tire store chain Vianor is highlighting the Traktor ...

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    Video: Lincoln debuts MKC ads starring Matthew McConaughey
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    Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC ...

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    Report: Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week
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    Even when brand new, the Chevrolet SSR wasn't the most beloved car on the market. Its attempt to mix a pickup, convertible sports car and retro styling caused to be a love-it-or-hate-it design. With most people falling deeply into the latter camp, production only lasted from 2003 to 2006. But ...

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    Official: 2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran
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    We're all hungry like the wolf to see the unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, but Mazda is seriously excited about taking the sheet of its latest droptop because it has 1980s New Wave act Duran Duran headlining the event. In case you can't make it to Monterey, ...

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    Report: Starbucks to trawl for college students with food trucks
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    The old joke about Starbucks is that there are so many of the coffee shops across America that in some places you can sit in one location sipping a pumpkin spice latte and actually be able see another one of its stores across the street. If you think the brand is everywhere now, it's going to be ...

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    Report: 12-year-old golfer wins Volvo for hole-in-one [w/video]
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    Some people just have all of the luck. Natasha Oon, a 12-year-old girl in Malaysia, was recently attending the 40th RSGC Ladies Amateur Open Championship at the Royal Selangor Golf Club with her parents. On a whim, she teed up a shot with her eight iron and scored a hole-in-one. That would have ...

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    U-Turn: What you missed on 8.26.14
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    Meet the 2015 Volvo XC90 It's been a long time coming, but the 2015 Volvo XC90 is finally here. It has a simple, clean design (which most people seem to like), a really nice-looking interior, and a range of efficient yet powerful engines. It'll be priced from $48,900 in the US (for a T6 AWD ...

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    Featured: Behind the scenes of BMW's 'Driftmob' [w/videos]
    How BMW Pulled Off A Drifting Dream Sequence In A Cape Town Traffic Circle 1409079480

    All this, for one minute and 47 seconds of action-packed footage with no official plot. We arrive in Cape Town, South Africa, on the third and final practice day for the drivers of a BMWStories internet video called The Epic Driftmob feat. BMW M235i. We are immediately whisked to a large, ...

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    Official: Australia's Joss supercars not dead yet, needs Kickstarter help [w/video]
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    Australia's Joss Developments made it further than some boutique supercar makers having actually produced a test car. However, the auto industry has always been a hard place for start-ups, just look at the failures of even high-profile ventures like Fisker, and Joss eventually succumbed. Or so it ...

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    Video: Kia Soul EV ad campaign charges up with sexified hamsters
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    It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much. This is Kia's latest commercial for the 2015 Soul EV, and it ...

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    Official: Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]
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    Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads ...

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