Lincoln piggybacked on Cadillac's "Dare Greatly" tagline in Internet search results. A day after Cadillac began its new ad campaign during the Oscars, typing the tagline into Google returned Cadillac and Lincoln as the first paid results.
Chevrolet knows that the Bolt and Volt names can cause confusion, but the company is still deciding what to do about it. There's a possibility that the upcoming EV hatchback could wear a different moniker by the time it arrives in showrooms.
Cadillac is releasing the first of its three Oscars commercials, and this one never actually shows any of the brand's vehicles. It is simply slow-motion shots of driving through New York with a voiceover from a Teddy Roosevelt speech about the glory in making an attempt.
Ram and Sports Illustrated celebrate freedom by recreating Emanuel Leutze's "Washington Crossing the Delaware" in the only way they know how: With swimsuit models and a pickup truck. (The resulting video may not be strictly safe for work, though.)
Denmark's Midttrafik public bus system has come out with a sequel to its epically cool bus commercial from 2012. This one is even longer, and follows the public transport's version of Cool Hand Luke simply called, "The Passenger."
Edmunds sees spike in interest in BMW i3 during the Super Bowl. Mahindra gets ready to launch GenZe in Portland. California Energy Commission to fund nearly $1.3 million in EV and fuel cell vehicle readiness programs.
Lexus' Super Bowl commercial for the RC 350 starring an RC version sliding around didn't make it to the top of many lists of the night's favorite ads. However, it was still a huge hit for the brand by driving a significant increase in traffic to learn more about the coupe.