Hyundai is the first automaker to top USA Today's influential survey of Super Bowl commercials.
Kia quite literally had no other option than to secure Christopher Walken to star in this commercial. It's entitled Walken Closet, and the misspelling is clearly intentional.
Jeep's been helping people do stuff for 75 years. This ad's a reminder of all the cool stuff you think you can do if you own a Jeep. It's called 4x4ever.
Sheep rocking out the Queen with the Honda Ridgeline's optional cargo bed speakers. We had a dream just like this once.
Jeep looks back on 75 years of four-wheeling. The brand's tough vehicles have carried everything from soldiers to sunbathers.
Toyota knows how to make some lighthearted fun of itself in this ad that tries to change your preconceptions of the Prius.
Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere.
Ooh yeah! Whoah! Acura expresses its feelings about the new NSX to the dulcet tones of Diamond David Lee Roth.
An Opel in Buick drag crashes a wedding. No one's quite sure who made the Cascada, but Emily Ratajkowski definitely got the bouquet.
This Hyundai Super Bowl ad features the Blue Link app, which lets you remote start your car and outrun bears. Maybe.
Audi plays to American patriotism and throws in some David Bowie for extra sentiment in presenting the R8 to the Big Game audience.
Hyundai wants to remind you that Kevin Hart is a helicopter parent – literally.
Toyota will air a Spanish-language ad for the RAV4 Hybrid on ESPN Deportes during the Super Bowl half time today. It's all about falling down. Or something.
Hyundai's latest Super Bowl 50 ad ditches the star support of its other spots, and we aren't totally sure how that will play out for the brand on Sunday.
Kevin Hart uses the Blue Link Car Finder on his smartwatch to track his daughter's date in Hyundai's humorous Super Bowl ad for the Genesis sedan.
Apparently, The New Prius Is A 'Mutha-Truckin Ride'
Toyota has gone full metal with its new Super Bowl ad, featuring the new Prius, a Gibson Flying V, a keytar, and a granny flashing the sign of the horns.
Christopher Walken brings his unique voice to Kia's Super Bowl commercial for the Optima, and the weird ad compares the sedan to a pair of socks.
Audi's Super Bowl ad puts a former astronaut into the new R8 V10 Plus to relive the joy of blasting off. The David Bowie soundtrack is a great choice, too.
Mini has brought in some big stars to shine a spotlight on the new Clubman and "Defy Labels" in an ad to run this Sunday during the Super Bowl. Check it out here, along with a look behind the scenes of its making.
Honda's Super Bowl commercial sells the Ridgeline by showing how it can teach sheep to sing a tune from Queen.
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