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Marketing/Advertising

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    Los Angeles: 2015 Toyota Sienna goes overboard to promote a SpongeBob movie
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    Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show. The exterior is decorated to look ...

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    Official: Volvo launches XC90 configurator site
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    In many ways the 2016 Volvo XC90 defines the future of the Swedish brand. The SUV is the introduction of the company's Scalable Product Architecture modular platform that should underpin most of its future models. It's also the first big chance to see whether consumers accept a model like this ...

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    U-Turn: What you missed on 11.17.14
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    Return of the Shelby GT350 The Shelby GT350 nameplate has quite a bit of history. Not only does it carry a legendary name on its hind quarters, it also holds the distinction of being one of the most track-capable Mustang models in Ford's history. In other words, this new Shelby GT350 you see to ...

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    Report: Hyundai US marketing chief steps down
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    For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect. A career automobile marketer, ...

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    Motorsports: European lobby group calls for end of alcohol sponsorship in F1
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    A European lobby group has called for the end of alcohol sponsorship in Formula One, issuing an open letter to FIA president Jean Todt. According to the letter published by the European Alcohol Policy Alliance, drunk driving accounted for 6,500 deaths (or 25 percent of road deaths) across Europe ...

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    Report: Mini battling sales slump again, is it becoming cliché?
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    Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some ...

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    Official: Mercedes renames utility vehicles, repositions Maybach as sub-brand
    Model Series, Drive Systems Get Revised Naming Throughout Lineup 1415705400

    Beginning in 2015, Mercedes-Benz is revising its nomenclature strategy for many of its models. This isn't shocking news, nor is it anything new in the industry – look at the recent Q-ification of Infiniti, or the forthcoming CT/XT strategy being deployed at Cadillac. But unlike those ...

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    U-Turn: Weekly Recap: Kia forges fresh identity with LeBron James, racing and a luxury car
    Plus: SEMA Announces Show Winners; FCA Retires The Pentastar; And The 2016 Jaguar F-Type Gets AWD 1415462520

    "The truth of the matter is we have some pretty damn good quality." – Michael Sprague Kia is on pace to post it best-ever sales year in the United States, yet executives admit the company is still hampered by the lingering memories of its old products, which were often viewed as cheap ...

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    Official: Jim Farley to lead Ford of Europe
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    "We are excited to see Jim and Stephen take on these new roles as they bring unique skills, experience and fresh perspectives to these critical positions." – Mark Fields Ford marketing chief Jim Farley is taking over the company's troubled European operations as part of an executive ...

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    Video: BMW joins the early holiday advertising fray with three new ads
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    October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every ...

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    Read This: Fiat Chrysler quietly sends Pentastar logo out to pasture
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    Logos come and go, and in the case of the famed Chrysler Pentastar, it's on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center complex in Auburn Hills, MI, is officially going to be phased out now that the company has united with ...

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    Video: Jeep dealer buries WWII Willys GP in showroom floor
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    The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. ...

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    Read This: Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]
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    Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the ...

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    Report: Manchester United stars spurning free Corvettes and Camaros
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    High-profile soccer players, or footballers as they're known outside the US, in the English Premier League are known for two things – excellent footwork and a propensity for writing off a wide variety of high-dollar automobiles. Considering their questionable driving talents, then, we'd ...

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    Video: Watch Nissan prank unsuspecting test drivers with GT Academy
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    Nissan's reality show/motorsports program, GT Academy, is set to return to Spike TV for its fourth season on Friday, and in anticipation, the Nismo team has issued a new video that gives some of its fans a taste of the racing lifestyle. It all starts innocently enough, with fans test-driving a ...

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    Video: Karl Lagerfeld in absurd Opel Corsa cat photo shoot making-of video
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    With his shock of white hair and penchant for wearing gloves and black sunglasses, fashion mogul Karl Lagerfeld isn't a hard guy to pick out of a crowd. But while he is best known for designing haute couture, Lagerfeld also has a passion for photography and his cat, Choupette. Both of them are ...

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    U-Turn: Weekly Recap: The big business of the SEMA show
    Plus: 'Chevy Guy' Wins The World Series; Ferrari Gets Spun Off; And BMW X5M And X6M Are Updated for 2016 1414854060

    Don't let the glare from all that chrome blind you or distract from a buttoned-downed reality: the SEMA show is big business. The SEMA show in Las Vegas is where automakers and tuners roll out some of their gaudiest wares. It's a feast for the senses – especially if you like huge ...

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    Video: Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]
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    UPDATE: Chevy was quick to turn Wilde's nervousness into social media pay dirt this afternoon, embracing the "technology and stuff" line with a hashtag on Twitter, and even a starring role on the Colorado's consumer website. That's what you call lemonade, folks. Being named the Most Valuable ...

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    Video: Chrysler 200 subtitles performance in latest round of advertising
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    Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit. Airing for the first time during's NFL broadcasts, these four commercials for ...

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    Report: Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos]
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    Many people absolutely abhor the car-buying process – especially haggling back-and-forth with a salesman to settle on a price. A 2014 study from Edmunds found that 83 percent of respondents would like to cut negotiating from the purchasing experience, and about 20 percent of them would have ...

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