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Nissan is now running a 90-second Super Bowl ad, instead of 60 seconds. The first 10 seconds of it are available now as a teaser, but the brand is holding the full premiere until the actual game. To make it even more potentially exciting, there are two surprise product cameos from the company in the commercial.

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Rugged comedian Nick Offerman has a new ad for NASCAR races airing on NBC featuring a hilarious tune about how the sport keeps Americans from getting too soft. Plus, those who watch races from the track have plenty of grilled meat and beer to enjoy.

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​Domain name registration company GoDaddy made the decision to pull its planned 2015 Super Bowl ad after the commercial caused outrage among animal lovers when it was posted online. The spot is about a very cute puppy making his way home, only to encounter an unexpected twist...

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Way More Interesting Than Deflategate

The editors of Autoblog compile some of their very favorite car commercials from the last half decade of Super Bowls.

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Mercedes-Benz is taking a whimsical approach for its Super Bowl ad this year. The German luxury brand is updating Aesop's classic fable of the race between the tortoise and the hare with help from the 2016 Mercedes-AMG GT S.

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Despite what you may have heard, Millennials actually do like driving. An MTV study examines why Generation Y really is into cars.

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Pierce Brosnan puts on a little of his former James Bond persona for Kia's humorous and action-packed Super Bowl ad for the 2016 Sorento. The extended cut of the commercial might be one of the best automotive spots from this year's game released so far.

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Instead of airing a big-budget ad during the Super Bowl this year, Volvo is launching a giveaway to determine who best deserves a new XC60.

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We're getting another taste of Toyota's ad campaign for the Super Bowl with its pre-game commercial for the refreshed 2015 Camry. The spot stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy over the inspiring words of Muhammad Ali.

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Remember when no one understood the Internet? BMW does, and as it sees it, it's a similar story with its all-new i3.

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A 30-foot tall fiberglass statue of The Stig, built over the course of two months in England, is now traveling by truck to Poland to mark the launch of Top Gear's new home, BBC Brit.

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The configurator for the 2015 Land Rover Discovery Sport is now online, and it shows the pricing and available options for all three trim levels of this entry-level luxury CUV. Regardless of model, the Disco Sport comes with a 2.0-liter turbocharged four-cylinder and nine-speed automatic driving all four wheels.

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Hyundai and Kia dealers in Grand Junction, CO, are buying $180,000 in gift cards for local businesses and giving them away to previous customers as part of a new marketing strategy. Not only does the plan get more buyers into the the showrooms than traditional advertising, but it reinvests money back into the community.

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Mercedes-Benz and Toyota begin the rollout of their 2015 Super Bowl commercial campaigns. Mercedes has ex-wide receiver Jerry Rice trying to debate an eight-year-old about the relative speeds of tortoises and hares, while Toyota has some other ex-pros showing off their dad skills.

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Lexus will run a 30-second spot for the NX during this year's Super Bowl, while BMW announces it will be showcasing the i3 in a 60-second spot. Four other carmakers have announced plans to join the party, down from 11 carmakers who advertised during last year's event.

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Harley-Davidson has inked a deal with Sturgis, SD, to be the official sponsor of the annual motorcycle rally there for the next 75 years. In addition, the company is building the permanent plaza along the city's main street with 75 bricks from the original factory, museum and parking lot of its headquarters.

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A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Even though it's making fun of fashion, plenty of automotive advertising gets caught up in the satire as well. And it stars the Mercedes C111 concept.

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The 2015 Detroit Auto Show was one of the most exciting installments of the annual event in years with everything from supercar debuts to the future of electric mobility. If you go check out some of these new cars to admire their aluminum and carbon fiber, keep in mind the beautiful people surrounding the booths are listening. In fact, it's a big part of their job.

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Jaguar design boss admits he wanted to call his company's crossover the X-Type, resurrecting a damaged model name. But the company decided to go with F-Pace instead.

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The Second Annual One Show Automobile Advertising of the Year Awards celebrated the best commercials and print spots of the year during the 2015 Detroit Auto Show. The winners came from all over the world and a variety of brands, and we collected them all right here. Check out the best of 2014 and see if you agree.

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Plus: Notes on Mercedes, Ford's Marketing Shuffle And One-Off Vipers

We curate the week's events with a focus on Toyota's hydrogen fuel cell strategy. Plus other news and notes from the automotive world.

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