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Marketing/Advertising

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    Report: VW planning to push Hyundai for World Cup eyeballs
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    Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of ...

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    Video: 2015 Mini Cooper S does best gymkhana impersonation in Malaysia
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    Mini Malaysia wants you - at least those of you in Southeast Asia - to know that the new Mini has a riptide of adrenaline and sharp teeth underneath its larger, more ergonomically efficient exterior. To make the point it enlisted the aid of Putrajaya roads, local agency Saatchi & Saatchi ...

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    Video: Dodge offers 100 years of solid advice in new ad
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    This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now. Then again, some are less obvious. Some, actually, are ...

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    Video: Possible MKX concept teased as Lincoln confirms China expansion
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    We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is ...

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    Official: Dodge offering novel 1-year lease on '14 Challenger and Charger models
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    Dodge is just days away from unveiling refreshed versions of the Charger and Challenger at the 2014 New York Auto Show, models promising updated styling and new powertrain options. Depending on how you look at it, the company is either so confident in its forthcoming 2015 models that it's ...

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    Report: How Mercedes' sterling reputation hurts Sprinter sales
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    If you've ever visited Germany, you know that Mercedes-Benz doesn't exactly carry the high-end cache in its homeland that it does in the US. While the Three-Pointed Star is still certainly known for its luxury sedans and sports cars, the brand also represents most of the taxis on the road, and ...

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    Video: Watch Formula Drift Championship leader Chris Forsberg drift a 1975 Datsun 280Z
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    Chris Forsberg won the Formula Drift Championship in 2009, was in the catbird seat to win it last year until the final race of the season and started this year's season with a win at Long Beach. That is how he can be provide the example for Clarion USA's tagline, "Dream like a champion." In this ...

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    Video: NHTSA launches first-ever national distracted driving campaign with brutal ad
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    It used to be that most of the car-related public service announcements on TV focused on preventing drunk driving and getting people to buckle their seatbelts, but the National Highway Traffic Safety Administration has launched grisly new ads combatting distracted drivers with the slogan "U ...

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    Video: Can-Am Spyder gets Mark Messier's seal of approval
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    Mark Messier played in the National Hockey League for 25 years and was so good at it that he earned the nicknames The Moose, Mr. June and The Messiah. In 1994, as captain of the New York Rangers and with his team down three games to two in the Eastern Conference Finals, he guaranteed the New York ...

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    Report: Pep Boys targets women, finds they don't like to be lied to
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    Pep Boys, the auto parts and service chain where your 17-year-old self got those hideous clear taillights for your first car, is set for a massive rebranding effort that will see it focus even more heavily on personal service. Called "Road Ahead," the new program has kicked off in 70 of the ...

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    Video: Jaguar riffs on Super Bowl ad with new F-Type Coupe web short
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    Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of ...

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    Video: Buick Regal GS and troupe of basketball dribblers make great beats
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    The 166 videos posted by YouTube music video maestro Kurt Hugo Schneider have been watched almost half a billion times. When Coke wanted to do something musically inclined and a little different, it called KHS, and the result was the video Little Talks. Buick appears to be the next blue chip in ...

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    Report: General Motors became second-largest US advertiser in 2013
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    General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in ...

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    Report: Nissan testing experimental dealer with no desks or offices
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    Nissan thinks it has found a better way to sell cars, and it involves stripping showrooms of everything but the cars and sales team. The brand calls the experiment the Nissan New Retail Concept, and it might get tested in the US in a few years. The concept is relatively simple. Showrooms ditch ...

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    Official: 2015 Ford Mustang Convertible to recreate Empire State Building stunt
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    It would have been all too easy to miss the auto show debut of the 2015 Ford Mustang convertible. It was, after all, unveiled alongside its fixed-roof counterpart at the Detroit Auto Show this past January, lumping coupe and cabrio into one debut. But Ford is evidently still intent on making its ...

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    Video: Audi kicks off A3 celebrity-fest marketing campaign with Dues
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    Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate ...

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    Podcast: Autoblog Podcast #372
    Motorsports, Bertone Goes Bust, Acura Standing On Its Own 1395176640

    Episode #372 of the Autoblog podcast is here, and this week, Dan Roth and Chris Paukert are joined by Peter Leung of RichlandF1 to talk Formula One, the impending demise of Bertone, and Honda spinning Acura off into its own division. We start with what's in the garage and finish up with some of ...

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    Official: Goodyear launches massive new blimp, needs your help naming it [w/videos]
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    Goodyear has announced that it has completed construction on an all-new blimp, and it's asking for your help in naming the thing. The new airship is more technologically advanced than any of the company's three blimps in current operation, as well as being larger, faster and more maneuverable. ...

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    Motorsports: McLaren celebrates 20 years of Mobil 1 with special livery for Australian GP
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    Sponsors come and sponsors go in Formula One, but they tend to stick around awhile at McLaren. The team ran under Marlboro title sponsorship for 22 years from 1974 to 1996, and Hugo Boss has been with the team for 33 years now since 1981. But it's the team's partnership with Mobil 1 which it will ...

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    Report: Audi targeting hipsters with A3 launch parties
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    Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, ...

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