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The configurator for the 2015 Land Rover Discovery Sport is now online, and it shows the pricing and available options for all three trim levels of this entry-level luxury CUV. Regardless of model, the Disco Sport comes with a 2.0-liter turbocharged four-cylinder and nine-speed automatic driving all four wheels.

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Hyundai and Kia dealers in Grand Junction, CO, are buying $180,000 in gift cards for local businesses and giving them away to previous customers as part of a new marketing strategy. Not only does the plan get more buyers into the the showrooms than traditional advertising, but it reinvests money back into the community.

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Mercedes-Benz and Toyota begin the rollout of their 2015 Super Bowl commercial campaigns. Mercedes has ex-wide receiver Jerry Rice trying to debate an eight-year-old about the relative speeds of tortoises and hares, while Toyota has some other ex-pros showing off their dad skills.

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Lexus will run a 30-second spot for the NX during this year's Super Bowl, while BMW announces it will be showcasing the i3 in a 60-second spot. Four other carmakers have announced plans to join the party, down from 11 carmakers who advertised during last year's event.

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Harley-Davidson has inked a deal with Sturgis, SD, to be the official sponsor of the annual motorcycle rally there for the next 75 years. In addition, the company is building the permanent plaza along the city's main street with 75 bricks from the original factory, museum and parking lot of its headquarters.

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A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Even though it's making fun of fashion, plenty of automotive advertising gets caught up in the satire as well. And it stars the Mercedes C111 concept.

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The 2015 Detroit Auto Show was one of the most exciting installments of the annual event in years with everything from supercar debuts to the future of electric mobility. If you go check out some of these new cars to admire their aluminum and carbon fiber, keep in mind the beautiful people surrounding the booths are listening. In fact, it's a big part of their job.

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Jaguar design boss admits he wanted to call his company's crossover the X-Type, resurrecting a damaged model name. But the company decided to go with F-Pace instead.

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The Second Annual One Show Automobile Advertising of the Year Awards celebrated the best commercials and print spots of the year during the 2015 Detroit Auto Show. The winners came from all over the world and a variety of brands, and we collected them all right here. Check out the best of 2014 and see if you agree.

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Plus: Notes on Mercedes, Ford's Marketing Shuffle And One-Off Vipers

We curate the week's events with a focus on Toyota's hydrogen fuel cell strategy. Plus other news and notes from the automotive world.

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Volkswagen's pre-order program for the first 500 units of the 2015 Golf R to enter the US was a smashing success. It took less than 11 hours for all of them to be reserved. The only option for prospective customers now is to get on a waiting list or wait for the hot hatch's wider release.

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Ford is promoting Mark LaNeve to become the head of the automaker's marketing, sales, service and dealer relations in the US, replacing John Felice, who is retiring. LaNeve is an auto industry veteran with previous experience in high-ranking position at General Motors, Volvo Cars North America and others. His previous position was as the chief operating officer at Global Ford Team, the Blue Oval's global advertising agency.

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Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing.

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Plus: Notes On The Infiniti Q30, The EcoBeast And The Rolling Stones' Jeep Renegade

We curate the week's events, with a focus on Matthew McConaughey's impact on Lincoln. Plus, other news and notes from the automotive world.

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Automotive News article says the Lexus December to Remember campaign started in 1998 that helped turn December into one of the biggest months of the year for car sales. Before that - and "that" wasn't that long ago - December was close to last in sales because no one seriously considered buying a car for Christmas.

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Judging by the vintage videos that the Chicago Auto Show has been uploading, the Windy City event was among the best places to check out the latest vehicles and watch some dancers in the late '80s and early '90s. The latest proof of that is the jumping, somersaulting Jitterbugs from 1986 along with their very unenthused backup dancers.

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Ford is to feature heavily in the inaugural 2015 College Football Playoff as it will launch a trio of advertisements touting its all-new, all-aluminum F-150 pickup during the two semifinal games, as well as the National Championship Game.

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Matthew McConaughey is back, staring at the horizon for some new Lincoln MKZ commercials (lightning does strike twice). Meanwhile, Translogic invites you to remember its finest moments from 2014, and we have an interesting story about Colorado students earning scholarships for stories of drunk driving.

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Continuing to support Michael Schumacher financially might be a tough call for his sponsors, but while some have jumped ship, others continue to stand by his side as the champ recovers from a head injury inflicted a year ago.

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Lincoln and Matthew McConaughey are back together with a pair of new commercials, this time working on behalf of the MKZ and MKZ Hybrid. The spots, "Balance" and "Diner," are new, but the formula is the same - cinematic, contemplative, channeling more than a bit of True Detective.

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Holiday shoppers get more than they bargained for when F1 driver Jenson Button dispenses some holiday cheer for Santander, sponsor of the McLaren team and the British Grand Prix.

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