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3ATM customers push the Jenson Button to meet their Secret Santander

Holiday shoppers get more than they bargained for when F1 driver Jenson Button dispenses some holiday cheer for Santander, sponsor of the McLaren team and the British Grand Prix.

5Project Overlord is like LoJack for your car's wheels

Project Overlord promises to bring tracking software specifically to your vehicle's wheels, whether they're on a passenger car, bicycle or practically anything else, with a new, patent-pending device and smartphone app. When the wheels are tampered with, the system starts tracking them, sounds a loud tone and alerts the police. The company begins an IndieGoGo campaign on January 21 to fund the product.

13Hyundai's bizarre pooping robot baby pitches new Sonata

Hyundai is taking auto advertising to some very odd places with its latest commercial, called Exobaby, and starring a computer-generated robo-toddler. And yes, robot babies still make a doodoo now and again, it seems.

11Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover.

35Volvo wants to sell cars online, skip most auto shows

Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.

28The Volt Dance had precedent; meet the Chevy Footlockers

Marketing in the auto industry can get weird sometimes – really quite bizarre, in fact. For example, remember the Chevy Volt dance from the 2009 Los Angles Auto Show? If not, a group boogied to a song about the electric car, and it was every bit as awkward (and hilarious) as that sounds. In fact, that innocent bit of promotion lives in infamy, as some pundits grabbed hold of it during General Motors' bailout and asked why America's tax dollars were going to such things.

3Mazda Miata livery design contest in Forza Horizon 2

If you're into video games, creativity, the Mazda MX-5 Miata and South by Southwest, then there's a contest in Forza Horizon 2 you'll want to know about. Called the Livery Design Contest, your job is to head to Xbox Live sometime before midnight on January 4, 2015 and design a paint job for the 1994 Miata in the game. A panel of judges will evaluate designs for originality, aesthetic design and technical proficiency, and settle on up to five semifinalists who will regroup in the next round, whic

7Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portio

8Watch Lotus F1 team careen through a mall in Renault Twizy EVs

The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too.

12Guy Fieri pitched Flowmaster mufflers before Food Network fame

We all have to get our start somewhere. These days Guy Fieri is best known as a TV host, restaurateur and (to some) Lamborghini theft victim, but before selling burgers, he was pitching Flowmaster mufflers in commercials.

73Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact cro

11Kia Sorento bares its claws for X-Men special edition

We all know what Batman drives. Chrysler even postulated at what Superman would drive with its special Ram Power Wagon. But what would the X-Men drive? According to Kia, the Sorento you see here.

52015 Toyota Sienna goes overboard to promote a SpongeBob movie

Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show.

14Volvo launches XC90 configurator site

In many ways the 2016 Volvo XC90 defines the future of the Swedish brand. The SUV is the introduction of the company's Scalable Product Architecture modular platform that should underpin most of its future models. It's also the first big chance to see whether consumers accept a model like this that's only available with four-cylinder power, granted a mill that is both turbocharged and supercharged. The configurator for this Swedish hopeful is just hitting the Web giving customers a chance to see

1What you missed on 11.17.14

Return of the Shelby GT350

12Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.

38European lobby group calls for end of alcohol sponsorship in F1

A European lobby group has called for the end of alcohol sponsorship in Formula One, issuing an open letter to FIA president Jean Todt.

73Mini battling sales slump again, is it becoming cliché?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.

73Mercedes renames utility vehicles, repositions Maybach as sub-brand

Model Series, Drive Systems Get Revised Naming Throughout Lineup

Beginning in 2015, Mercedes-Benz is revising its nomenclature strategy for many of its models. This isn't shocking news, nor is it anything new in the industry – look at the recent Q-ification of Infiniti, or the forthcoming CT/XT strategy being deployed at Cadillac. But unlike those luxury brands, Mercedes isn't shaking up the whole system, and it's actually (kind of) making things a bit easier to understand. Here's how.

20Weekly Recap: Kia forges fresh identity with LeBron James, racing and a luxury car

Plus: SEMA Announces Show Winners; FCA Retires The Pentastar; And The 2016 Jaguar F-Type Gets AWD

"The truth of the matter is we have some pretty damn good quality." – Michael Sprague

1Jim Farley to lead Ford of Europe

"We are excited to see Jim and Stephen take on these new roles as they bring unique skills, experience and fresh perspectives to these critical positions." – Mark Fields

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