Marketing/Advertising

Hyundai Canada had its own ad for the Super Bowl, and instead of a cheetah they went for a more elusive beast: Sasquatch. Created to push the Hyundai Genesis Coupe, the "Country Drive" spot highlights a couple who are amazed at what they find on a drive through the woods. From the Sasquatch's ...

General Motors took dead aim at the Ford F-150 during the Super Bowl by airing a spot for the Chevrolet Silverado. The ad featured a post-apocalyptic scene where only Silverado owners survived the end of the world and Ford customers were left to fade into the fossil record. Interestingly enough, ...

Automotive News reports Hyundai is still mulling the possibility of a luxury sub-brand. Vehicles like the Equus, Genesis Sedan and Genesis Coupe would all sail under a new Genesis brand sold through Hyundai dealerships. The models would also receive a new alphanumeric naming system to avoid ...

The growth of NASCAR over the past decade has been one of the stories of American sports – and not only was the series getting huge viewership, it was attracting stars from other series and its drivers were breaking left-turn-only taboos at Le Mans and the Race of Champions. Still, the ...

Modern advertising has conditioned us to associate a wide array of strange images with beer in a can. The Rocky Mountains, silver bullets, Clydesdale horses and blue ribbons all do their best to peddle cheap brew, but Chinese drinkers now have a new mascot for their favorite cold one. Hubei Jeep ...

Chrysler's tagline is "Imported From Detroit," but when it came to shooting this year's Super Bowl commercial, most of the job got exported to other locales. According to The Weekly Standard, much of the footage in the Chrysler ad, starring and narrated by actor Clint Eastwood, was shot in Los ...

This is awkward. According to The Detroit Free Press, the now famous Made In Detroit apparel may come from as far away as the Dominican Republic. While Bobby Moscow, LLC, the company behind the official Made In Detroit shirts, designs and screen prints the Ts and other garb in Detroit proper, the ...

Superbowl commercials, Fiat 500L preview, Honda loses Civic Hybrid lawsuit, driverless LeMons cars Episode #268 of the Autoblog Podcast is here with Chris, Dan, and Zach. Topics include our favorite automotive Superbowl commercials, the pre-Geneva preview of the Fiat 500L, Honda losing a ...

When spending big dollars on a Super Bowl ad buy, companies would do themselves well to remember that the successful spots aren't just the ones being talked about the next day. The ads that more eyeballs actually saw while watching the game were also worth their weight in focus groups. For the ...

Chrysler has found itself in a bit of tangle with the company's Super Bowl ad featuring Clint Eastwood. In it, Eastwood speaks to viewers about "Halftime in America," specifically referring to Chrysler's recovery while drawing parallels with Detroit's own resurrection. If Chrysler were ...