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Marketing/Advertising

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    Report: Trio of cheesy classic VW buses stolen, recovered
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    Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft. The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a ...

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    Video: Subaru WRX STI gets all gymkhana slidey in new European ad
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    A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for ...

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    Video: Indie rockers Local Natives perform from back of Nissan Rogue
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    Most bands go through a fairly simple trajectory of vehicles to make it to shows. When they form, it's all about just getting to the gig and anything works. As they build a following and start touring a little regionally, they upgrade to a van to fit all of the members and equipment. Finally, if ...

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    Report: Australian Jeep marketing stunt goes awry [w/video]
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    Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under. The contest, called the "World's Most Remote Dealership," gave Aussies the chance ...

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    Official: Deltawing takes out second ad targeting Nissan amidst design lawsuit
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    Don Panoz isn't a guy to shy away from a fight. Since December, Panoz's Deltawing Technologies has been in a lawsuit with Nissan over alleged intellectual property violations with the design of the Zeod RC. The situation went public several weeks ago when Deltawing bought an ad in The Tennessean, ...

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    Video: Chevy Bowtie shows up on the most famous jersey in soccer
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    Manchester United fans, it's time. Your famous red jersey will soon bear the Chevrolet Bowtie, regardless of any boycotts you may plan. To celebrate this fact, Chevy has put together a video of the evolution of the kit (kit being British English for the uniform, including the jersey) through the ...

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    Read This: Hyundai's zombie obsession is just good business
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    In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, ...

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    Video: Street Glory Mappers turning cars into dynamic billboards like this
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    A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video. Street Glory Mappers equips the ...

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    Exclusive: Behind the Scenes of BMW's 'Drift Mob,' Part 2 [w/video]
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    After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic ...

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    Video: Year's most surprising driver's car might not be a car at all; might be the Polaris Slingshot
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    Polaris, well-known maker of motorcycles, ATVs and snowmobiles, is getting very close to hopping into a whole new market with its Slingshot, a new three-wheeled roadster. The company just released its first teaser video to promote the still mysterious new sports trike ahead of its full July 27 ...

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    Exclusive: Behind the scenes of BMW's 'Drift Mob,' Part 1
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    Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car – the 2015 BMW M235i, in this case – is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, ...

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    Video: These ads are how Colorado and Washington are combating their pot DUI problem
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    Consider our buzz harshed. Legal pot use in Washington and Colorado has had a number of benefits – the Highest State has seen a 2.5-percent drop in violent crime and a big bump in tax revenues ($10 million during the first third of 2014). Washington, meanwhile, is expecting a $190-million ...

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    Video: 2015 BMW X4 gets its small-screen debut
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    It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we ...

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    Video: Honda gets weirdly R-Rated with new Civic Type-R launch video
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    Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign. Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not ...

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    ETC: Nissan GT-R takes a bloody whack at supercar rivals in fake ads
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    A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European ...

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    Exclusive: Why the 2015 Lincoln MKC is 'holding some powder'
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    Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on ...

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    ETC: Optimus Prime now hailable via Uber
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    You've got to love weird cross-promotion opportunities. Transformers: Age of Extinction, the fourth film in the franchise from Michael Bay, may be one of the most anticipated blockbusters of the summer. To promote the new movie, its marketers have partnered with ridesharing service Uber to make ...

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    Video: Fiat GIF-based ads make our heads spin
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    Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it. The commercials started as a series of animated GIFs from ...

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    Video: Toyota Aygo stars in 'invisible driver' prank
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    We love a good automotive-themed prank. Rémi Gaillard remains a favorite, although maybe we should take a closer look at MagicOfRahat, another online prankster. Rahat, who has developed a bit of a reputation for blending in with car seats, giving the impression that there's no one behind ...

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    Official: Lexus boots up early NX configurator
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    Lexus is ramping up to launch its NX luxury compact crossover. Its international website just launched a teaser page for the CUV that shows off the available models and some nifty new photos of the upcoming vehicle on location. The site also includes an early configurator to allow potential ...

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