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    Report: Combative de Nysschen defends Cadillac move, naming change
    1412029800

    Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he ...

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    Video: Ellen DeGeneres sends up Matthew McConaughey's Lincoln ad
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    Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't ...

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    Video: Volvo pranks newest valet on the Italian Riviera
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    Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those ...

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    Video: Will.I.Am stars in new Lexus NX commercial, designs a version for Paris
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    Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with ...

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    Official: Cadillac CT6 ushers in new naming convention
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    Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and ...

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    Followup: GM's Reuss explains why Cadillac is heading to New York
    Product Chief Says Move Will "Elevate" The Brand 1411504260

    "We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." – Mark Reuss General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new ...

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    Official: Chrysler and Google launch virtual 200 factory tour [w/video]
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    Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where ...

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    Report: Cadillac tipped to call flagship something other than LTS
    1411324500

    Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically ...

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    Report: Cadillac's de Nysschen won't budge on raised pricing
    1411079400

    According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be ...

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    Featured: Bugatti Dynamic Driving Experience
    In Which Molsheim Courts Us Like We Are Captains Of Industry 1410883020

    Let's say you're rich. Filthy rich – you've got cars in garages of homes you can't remember you own, rich. As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather ...

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    ETC: How did Nissan tweet a response to the Royal Baby announcement so quickly?
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    A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist. It ...

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    U-Turn: What you missed on 9.12.14
    1410564720

    Looking back at Oprah's free-car giveaway "You get a car! You get a car! You get a car! You get a car!" 10 years ago this week, Oprah Winfrey shouted those words as members of her studio audience screamed in delight, all of them just having won brand new Pontiac G6s. Greg Migliore looks back on ...

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    Featured: Looking back at Oprah's free-car giveaway 10 years later
    The Cars Changed Lives, But Publicity Stunt Couldn't Save Pontiac 1410494460

    Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's ...

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    Video: Conan O'Brien takes McConaughey's Lincoln ad to its logical conclusion
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    We all had to see this coming. Conan O'Brien has released a parody of Matthew McConaughey's new ads for the 2015 Lincoln MKC and remixed them with lines from one of his most critically acclaimed recent roles. The now much darker commercial probably isn't how Lincoln would prefer the MKC to be ...

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    Video: Volkswagen and Funny or Die take humorous spin in 2015 Golf
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    Volkswagen is partnering with Target and Funny or Die in a bizarre ad for the latest Golf starring comedian Rob Huebel, probably best known for his work on Childrens Hospital on Adult Swim. The commercial is titled The Way Too Helpful Neighbor and stars Huebel as the eponymous neighbor. The ...

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    Official: Hyundai hires actor Paul Rudd as pitchman [w/video]
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    The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new ...

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    Report: Stanford opens its Revs automotive digital library
    1410272040

    Are you a fan of vintage racing, or just old cars in general, and can't find enough classic pictures online to feed your habit? Then we have found the perfect site for you. Stanford University has opened its Revs Digital Library online – a wonderfully curated and cited page of automobilia ...

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    Video: Hot rod tractor stars in Swedish version of Farmkhana
    1410220680

    The Nordic countries are known for their beautiful fjords, blonde-haired populace and bitter cold for a good portion of the year. The hours spent indoors during the dark, cold season apparently gives a lot of time for some crazy brainstorming. Tire store chain Vianor is highlighting the Traktor ...

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    Video: Lincoln debuts MKC ads starring Matthew McConaughey
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    Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC ...

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    Report: Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week
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    Even when brand new, the Chevrolet SSR wasn't the most beloved car on the market. Its attempt to mix a pickup, convertible sports car and retro styling caused to be a love-it-or-hate-it design. With most people falling deeply into the latter camp, production only lasted from 2003 to 2006. But ...

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