Crossovers are one of the dominant global vehicle segments of the moment, and Volkswagen is realizing that to grow sales as quickly as it wants, the business needs more of them in the lineup. However, the US might miss out on some of this CUV bonanza because the company is still waffling over where to build the Crossblue.

VW Group already offers a significant number of CUVs across its brands, but they are mostly premium products like the Audi Q-range, Porsche Cayenne and Macan and the forthcoming SUV from Bentley. According to company insiders speaking to Automotive News Europe, the next step is to offer more mainstream options. It claims that the VW brand alone could include as many as six crossovers in the coming years, up from two now. Among them would be a new Tiguan in 2015 with a later coupe and possible longer version on the same platform and a subcompact CUV with styling inspired by the Taigun concept or T-Roc concept. A new Touareg is also planned for sometime in the future.

Additionally, the production version of the Crossblue is on the horizon for North America, but its timing is becoming murkier. Insiders tell Automotive News Europe that the factories in Tennessee and Mexico are fighting over the truck and their respective governments are negotiating with VW over incentive deals. A final decision is expected by the end of June, but it may mean a longer wait for the vehicle. Volkswagen CEO Martin Winterkorn promised at the 2014 Detroit Motor Show that the Crossblue would arrive in 2016. This isn't really sticking to the proposed plan of getting models to market faster.

As of the first quarter of 2014, VW Group was still showing strong growth worldwide in profits and sales. However, the US market continued to vex the automaker with falling numbers, and it may even have cut back its 2018 sales goal. The new CUVs could be positioned to continue global expansion and provide the US with a much-needed boost.


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  • 18 Comments
      JaredN
      • 6 Months Ago
      Six crossovers? Oy vey. I can't see the need for more than three. Compact -- Tiguan. Two-row -- Touareg. Add a three row built on a stretched Touareg if they insist.
        Dump
        • 6 Months Ago
        @JaredN
        I think six SUV would put a lot of overlap in the lineup - which is where they want to be. It's overkill, I know, but that's what will pull in consumers. GM & Ford tried to just have a few distinct sizes & it didn't work - the mainstream consumer is fickle - so they offered all these different types of SUVs (crossover, ladder frame, tall wagon) & basically saw what "stuck" based on sales. The next Tiguan will get larger & have better exterior proportions - so they'll need a new small SUV/CUV on the bottom-end of the lineup. VW needs an SUV larger (not just longer - like the Q7) than the Touareg to compete in the large SUV categories. Audi needs a competitor to the Escalade & GL & new BMW X7 & LX. VW needs to capture the large SUV audience that'll compete with the Tahoe/Yukon. VW has basically seen that large SUV sales (and profits) are still increasing year-to-year even with tougher fuel standards & regulations. The European car giants are realizing there's still a lot of money to made in the US making SUVs - no reason to give up on those easy profits - especially if those funds can keep the corporate financials health & fund other specialized projects.
      gary
      • 6 Months Ago
      While VW is dithering on whether or not to fully commit to the crossover, they are getting left in the dust in the US market. How's that "800,000 units annually in the USA by 2018" target looking? Like a pipe-dream for VW group. Meanwhile, Subaru, who's been "all-in" on the CUV segment for many years, could get there by accident.
      Tweaker
      • 6 Months Ago
      VW needs to focus less on being the biggest.
      mattyice
      • 6 Months Ago
      Let's be honest VW is going to build the crossblue in Chattanooga... Look at a satellite view of the VW plant on Google maps and you can already tell they are already starting on construction of a plant right next to it
        atc98092
        • 6 Months Ago
        @mattyice
        I see some heavy equipment there, but nothing is working except one grader. that looks like they might be making a RR spur into the plant property, but they already have one at the south end. Seems too far away from the main building, and nothing is going on any closer. Since the image isn't dated (other than 2014), we have no idea when this was taken. I hope they do, because I'd seriously consider replacing my Tiguan for this, as long as it is a diesel and/or hybrid.
          atc98092
          • 6 Months Ago
          @atc98092
          Actually, Google Earth has the same image, and it's dated 4/19/2013. No way this is showing any construction for a new plant. It's over a year old.
      carguy1701
      • 6 Months Ago
      If the rumors about the production CrossBlue sharing the NMS Passat platform are true, it makes perfect sense to build it in Chattanooga. Besides, Puebla is gonna be maxxed out building Golfs, GTIs, Jettas, and Beetles.
      Trifecta
      • 6 Months Ago
      VW constantly messes up the US market. I am a VW Jetta wagon diesel owner and it is painful to see how they mess up lineup of VW models in the US. Instead Eurovan, which was very different and cool from any other minivans in the US, VW decides to replace it with "Town&Contry". VW also justified killing 4motion Passat wagon, saying that Americans prefer SUVs over station wagons. I guess, Subaru is laughing all the way to the bank with their Outback. Instead of offering Scirocco, VW plans to reincarnate Phateon. Why?
      thefiend1
      • 6 Months Ago
      Im really liking how this looks! Interior looks top notch and that front is smokin good. Hopefully the production version will be as close to this as possible.
      sinistro79
      • 6 Months Ago
      Bring the Transporter back to the USA.
      700 horsepower
      • 6 Months Ago
      "However, the US market continued to vex the automaker with falling numbers, and it may even have cut back its 2018 sales goal." Cause the rest of the world gets the good cars.
        Montie
        • 6 Months Ago
        @700 horsepower
        Are there any good VWs? I can't think of a single one I'd want to actually own. Porsche and Audi, yes, but not VW.
      Winnie Jenkems
      • 6 Months Ago
      That's a really good looking SUV
      Carlos Cruz
      • 6 Months Ago
      Just send it to Puebla, why invest in a place where a procedural union vote turns into mud-slinging in national TV.
      SethG
      • 6 Months Ago
      I guess that this makes sense but where they should really spend most of their time is with the Tiguan. Smaller sized CUVs are the hottest part of the market and they should make sure they have a competitive offering there first before getting distracted with lower volume CUVs.
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