The i started its sales life in 2011 with a $27,990 price tag, but that was jacked up by $1,135 a few months later because of "unforeseen changes in market conditions." Even with the increase, the i was on the lower end of the available EV price list and there were times when the Mitsubishi i was an even better electric bargain. Earlier this year, some dealers put $10,000 rebates on the hood, but that wasn't a national program.
2013, though, was the year for plug-in vehicle price drops, with the Nissan Leaf and Chevy Volt both losing thousands from their MSRPs. So, it really shouldn't come as a surprise that the i is also shedding dollars: Mitsubishi has announced that the 2014 i will starts at a price that's $6,130 less than the outgoing 2012 model. The new, pre-incentive price? $22,995. Factor in the $7,500 federal tax credit and you can be looking at a brand new EV for $15,495.
To go along with the price drop, Mitsubishi is adding many standard features, making the plain car a little less difficult to enjoy. Heated front seats, a charge port lamp, leather steering wheel and "numerous decorative color/trim upgrades" should make the i more comfortable. On the technology front, a Chademo DC quick charge port and a battery warming system should help with range questions. You can see a full list of upgrades in the press release below.
Oh, and the company is now calling the i the i-MiEV in the press release, so we should assume that shortened name is finished, then?
Tue, Dec 03, 2013 - Cypress, California -
Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that the company's new 2014 Mitsubishi i-MiEV electric-powered production vehicle not only receives an expanded standard equipment package but also sees a considerable price reduction of $6,130 over the previous 2012 model year vehicle.
The 2014 model year Mitsubishi i-MiEV ES model including CHAdeMO DC quick charge port, battery warming system and heated side view mirrors now starts at only $22,995 – an astonishing $6,130 price reduction from the previous generation. After factoring in the Federal tax credit of $7,500, the net MSRP of the 2014 Mitsubishi i-MiEV drops down to only $15,495*.
With a net MSRP of only $15,495 after factoring in the available EV federal tax credit of $7,500 and, for example, with the California state EV financial incentive of up to $2,500** (other generous financial incentives are available through numerous states and municipalities), residents in California can obtain the technologically-advanced 2014 Mitsubishi i-MiEV for as low as $12,995.
Furthermore, the new 2014 Mitsubishi i-MiEV boasts a much more comprehensive standard equipment package. Newly added items that are now standard equipment at no charge to the consumer include:
Driver and front passenger heated seats
CHAdeMO DC quick charge port
Battery warming system
Heated side view mirrors
Rear door speakers
8A/12A switchable Level 1 charging cable*** (approximate charge time from near empty to fully charged - 22 hours for 8 amp/14 hours for 12 amp)
Charge port lamp
Leather-covered steering wheel and shift knob
Passenger-side vanity mirror with lid
Numerous decorative color/trim upgrades
Front fog lights
New daytime running lights (DRL)
Black-out door sash trim
To date, more than 30,000 Mitsubishi i-MiEV and i-MiEV-based production vehicles have been sold around the globe. In such diverse markets as the U.S., Europe and Asia, the i-MiEV has proven to be a safe, convenient and utterly reliable eco-friendly form of personal transportation in any market in which it is sold.
For more information on the new 2014 Mitsubishi i-MiEV, please visit media.mitsubishicars.com.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 400 dealers. MMNA is a leader in the development of highly-efficient, affordably-priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.