Bigger, it seems, is no longer better. Volkswagen has made waves with its Up! city car, a plucky three-door that's been a bit of a hit since it burst onto the automotive scene, spawning a number of variants during its short life. And while our European friends have gotten a Cross Up!, a commercial version, an EV model, Seat- and Skoda-badged variants, and a rumored diesel-electric Twin-Up!, the small city car has been lacking in terms of its premium content.

That fact makes this rumor rather tantalizing - Audi might be working on its own version of the front-engined, front-drive city car, to be called the A0. The report comes from AutoExpress, which claims Audi CEO Rupert Stadler wants a premium Up! that features a distinctive interior and exterior treatment.

Changes could include a trapezoidal grille, in addition to premium exterior features like LED lighting and alloy wheels. The cabin would feature leather and likely a version of Audi's MMI infotainment system, while power would come from a 109-horsepower, 1.0-liter engine found in the Up! GT Concept.

Of course, consume your regularly sized grains of salt for this one. Audi currently has the still-fresh Audi A1 holding down the bottom of its range, and for some reason, the idea of an Audi Up! stinks ever so slightly of brand dilution. What do you think? As Mini has proved, there's a market for small, premium cars, but is there a market for small, premium city cars?


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      • 1 Year Ago
      [blocked]
      FuelToTheFire
      • 1 Year Ago
      I hate how German fanboys lambast Acura and Lincoln for "badge engineering", but they love Audi. EVERY single Audi is just a rebadged VW. The A4 is a Jetta. The A3 is a Golf. The A6 is a Passat. The A8 is a rebadged 10 year old VW Phaeton. The Q7 is a 7 seat Touareg. I would take a Lincoln or Acura any day of the week over an Audi, at leat they rebadge GOOD cars and slap their badges on them. VWs are third world quality for European prices.
        HUMANMPC2000
        • 1 Year Ago
        @FuelToTheFire
        That's what I was saying about the A3 the other day. But I was told serval times over that "platform sharing" is not the same thing by Audi fanboys, when it comes from Volkswagen. Badge engineering is badge engineering, like I said Audi's ain't nothing but double priced V-Dubs.
        ANDREW
        • 1 Year Ago
        @FuelToTheFire
        A4 and Jetta are not a badge job,nor is the Passat and A6...unlike the Civic and ILX and Accord Aerodeck and TSX wagon...etc
          FuelToTheFire
          • 1 Year Ago
          @ANDREW
          Yes, they are. The Jetta and A4 share the MQB platform and the Passat and the A6 share the MLB platform
        thecommentator2013
        • 1 Year Ago
        @FuelToTheFire
        Not every Audi is rebadged VW and if that's the case, it's not necessarily a bad thing. Many Audis differ massively from VWs engineering design.
        Actionable Mango
        • 1 Year Ago
        @FuelToTheFire
        I agreed with you until your last sentence when you lost all credibility.
      Brian Rautio
      • 1 Year Ago
      I'm holding out for the A(-1).
      KO
      • 1 Year Ago
      This is why numeric car names are problematic. Maybe because it's the broader market spread of the VW divisions, but it's a bit baffling how they're about the only one that gets away with blatant GM-esque badge engineering these days. I wouldn't be surprised if an A0 actually does well, regardless of whether it really needs to exist.
      gurple
      • 1 Year Ago
      There's certainly a market for these. That's why I see so many Aston Martin Cygnets on the road.
        aatbloke1967
        • 1 Year Ago
        @gurple
        The Cygnet was only available in select markets and only to existing Aston owners. It was akin to the wold W&P Minis on the 1970's in terms of the clientele it attracted.
          clquake
          • 1 Year Ago
          @aatbloke1967
          They removed the Aston ownership prerequisite. Didn't help sales tho.
        denverdave
        • 1 Year Ago
        @gurple
        I see what you did there gurple
      john96xlt
      • 1 Year Ago
      How much do you want to be that if such a model came to fruition, all those who lambasted Lincoln for "badge engineering" the MKC will embrace the A0 and have no problem with it.
      • 1 Year Ago
      [blocked]
      EJD1984
      • 1 Year Ago
      I'd rather just have the UP! here for sale in North America. Would make for a great commuter car. :-)
      • 1 Year Ago
      [blocked]
      aatbloke1967
      • 1 Year Ago
      "and for some reason, the idea of an Audi Up! stinks ever so slightly of brand dilution. What do you think?" - Autoblog I think you're barking up the wrong tree, Autoblog. Remember the Audi 50? Like the 50, an A0 won't be for all markets, and certainly won't be available in North America. But not all markets perceive Audi as a marque to be the preserve of the wealthy or successful.
      over9000
      • 1 Year Ago
      A0 A1 A2 A3 A4 A5 A6 A7 A8.... I'm waiting for the A9000.
      CarCrazy24
      • 1 Year Ago
      Wish the Up! was sold here, with starting prices in the low teens I think it would have done very well here. The diesel model would get nearly 70mpg in U.S spec, too bad it never made it here. One of the best looking small cars on the market.
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