Chrysler's got a Grand Brand Genius on its hands
François is the brain behind the "Imported from Detroit" marketing campaign, as well as the "Halftime in America," ad featuring Clint Eastwood. According to Adweek, François and his creations have been integral in Chrysler's resurgence in the market.
Others awarded at this gala included Tim Palen of Lionsgate for his work in promoting The Hunger Games, Lisa Mann of Mondelez International for the centennial celebration for Oreo cookies, and Leslie Berland, who spearheaded the social media initiative for American Express. Yet, it was the Chrysler marketing chief that took top honors, and we look forward to the American automaker's ads in the year to come.
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