A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron
Audi uses 'disappearing' car billboard to show off A7 Sportback fuel-cell vehicle.
Adweek
Amazon Delivers Car In Giant Box
What's the largest thing Amazon.com will ship to your address? How about a brand-new car.
Chrysler's got a Grand Brand Genius on its hands
Adweek recently held its Brand Genius awards dinner at the Edison Ballroom in New York. At the event, the "10 most memorable and innovative branding efforts" were celebrated, as well as the minds behind them. Taking top honors was Chrysler Chief Marketing Officer, Olivier François, regarded by Adweek as the "branding engine" for the American automaker.
Chrysler's marketing chief wins Brand Genius Award
When Chrysler wanted to use an Eminem song in its 2011 Super Bowl ad, the company's Chief Marketing Officer Olivier François took it upon himself to convince the elusive rapper. In the end, the Chrysler not only ended up with the song, but François had persuaded the performer himself to appear in the spot.
GM sticking with Commonwealth despite ousting Ewanick
According to reports from Adweek and The Wall Street Journal, General Motors is sticking with in-house ad agency, Commonwealth. This news comes despite the fact that GM recently inform
Six of Top 20 Most-Watched Ads Ever on YouTube are auto-related
The marketing-obsessed folks over at Adweek have compiled a list of the most-watched advertisements on YouTube of all time. Six of those 20 ads are automotive-related, which should come as no surprise, considering the amount of money automakers pour into car ads.
Honda wins Commercial of the Decade, but not for the ad you think
Honda's Commercial of the Decade: "Grrr" – Click above to watch video