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Ford Mustang was almost 'Imported from Detroit'

If not for a quirk of automotive history, the Ford Mustang could have been marketed as 'Imported from Detroit' decades before Chrysler used the slogan.

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the s

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What's in a trademark? Sometimes, the next iconic car name

Supra, Chevelle And Barracuda All Live For Different Reasons

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.

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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrys

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Chrysler 200 Special Edition has 'Imported from Detroit' baked right in

The Chrysler 200 will be getting a complete redesign for the 2014 model year, and as a last hurrah for the current model, Chrysler plans to unveil this sporty-looking version of the sedan at the New York Auto Show. Chrysler and Carhartt, a clothing company headquartered in the Detroit area, are already collaborating on a new "Jeffrey N. Ross

Official
Chrysler's got a Grand Brand Genius on its hands

Adweek recently held its Brand Genius awards dinner at the Edison Ballroom in New York. At the event, the "10 most memorable and innovative branding efforts" were celebrated, as well as the minds behind them. Taking top honors was Chrysler Chief Marketing Officer, Olivier François, regarded by Adweek as the "branding engine" for the American automaker.

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Being in Chrysler's Eminem Super Bowl ad changed gospel choir's lives [w/videos]

In 2011, Chrysler unveiled its now-famous "Imported from Detroit" ad during the Super Bowl. The ad that sparked a Motown rallying cry of sorts featured Eminem, the Chrysler 200, and a key musical element; the Selected of God gospel choir. The choir performed Eminem's "Lose Yourself," an

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Sorry Clint and Eminem, your ads were not the most significant for Chrysler [w/video]

Though it has been the company's star-laden Super Bowl commercials starring Eminem and Clint Eastwood that have garnered the most buzz for Chrysler and its ad agency Wieden + Kennedy

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Chrysler vs. Pure Detroit "Imported From Detroit" legal dustup settled

Chrysler and Pure Detroit have agreed to a settlement in the legal wrangling over Chrysler's "Imported from Detroit" tagline. According to The Detroit News, the automaker and T-shirt purveyor have asked a judge to dismiss the lawsuits against one another. Terms of the agreement were not disclosed.

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Chrysler and Pure Detroit agree to "Imported From Detroit" mediation

Chrysler has a lot of proof that its Detroit-centric brand ads are a big hit, including the potentially illegal use of the "Imported From Detroit" name. Chrysler and clothing company Pure Detroit have been locked in a legal battl

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Chrysler working to gain foothold in downtown Detroit with Quicken tycoon Gilbert?

Word has it Chrysler is looking to establish a base of operations in downtown Detroit in a move that would strengthen its "Imported from Detroit" image. The company is based in Auburn Hills, Michigan, a short hike from downtown proper, but reports say the automaker has signed a lease for 20,000 square feet in the Motor City. (There's no indication that Chrysler is contemplating moving its headquart

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Chrysler's Clint Eastwood ad named top Super Bowl car commercial [w/video]

It's been seen by millions of viewers on television and the internet, it's been run through the political wringer on both sides of the aisle and it's been parodied by the comedians at Saturday Night Live. And, according to YouTube, Jeremy Korzeniewski

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Clint Eastwood stepping in for Eminem in Chrysler Super Bowl ad?

Last year, Chrysler made a big splash in the advertising world with its "Imported From Detroit" campaign, a marketing blitz that kicked off with a Super Bowl spot featuring rapper Eminem behind the wheel of a Chrysler 200 sedan. The campaign jumpstarted a national dialogue about Detroit, went

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Latest Chrysler "Imported From Detroit" ad trades in Eminem for poetry on Thanksgiving

Edgar Albert Guest was a transplanted Detroiter, his family having moved from Birmingham, England to The Motor City well before Detroit earned that nickname. From there, he embraced the city and life itself, penning more than 10,000 poems with titles like "On Quitting" and "It Takes a Heap O' Livin'." His works had simple, inspiring themes that earned him the title of The People's Poet and the only-ever Poet Laureateship of Mic

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New 'Imported from Detroit' commercial touts Chrysler 300's new 8-speed auto

Chrysler's latest commercial for the new 300 looks to tout the automaker's new eight-speed automatic transmission for 2012, which offers up to 31 miles per gallon on the highway when paired with the 3.6-liter Pentastar V6 engine. That's commendable mileage for a large, rear-wheel-drive sedan, and Chrysler deserves credit for making it happen.

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Chrysler, Eminem team up for 'Imported from Detroit' charity effort

Everyone remembers Chrysler's 'Imported from Detroit' Super Bowl ad that starred rap artist Eminem and featured the new 200 sedan. To build on the success of this ad, the automaker is now launching the Imported from Detroit Project, in conjunction with Eminem, that will highlig

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Audi settles Chrysler Eminem ad infringement argument [w/video]

Audi and Chrysler looked ready to tussle over the German automaker's European commercial for the 2012 Audi A6 Avant. The commercial spot in question had many accusing it of being a bit too close to the Chrysler "Imported from Det

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Chrysler legal bid to halt 'Imported From Detroit' merchandise sales falls short

Automotive News is reporting that Chrysler has failed to stop a clothing manufacturer from selling "Imported from Detroit" apparel on the grounds of trademark infringement. U.S. District Judge Arthur Tarnow ruled in favor

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