The RDX is new for the 2013 model year, so it makes sense that Acura would jump start the vehicle's launch with a new ad campaign. Honda's luxury arm went with the "Gulliver's Travels" theme, which of course demonstrates that the refreshed crossover is big and luxurious, yet not too big. Get it? Gulliver is a giant and yet the RDX is big enough for him... moving on.

Scroll down to watch the pair of 30-second spots. In the first ad, the little people give Gulliver an RDX, and in the second spot they wash it. As you can imagine, it takes a lot of Lilliputians to wash a mid-size luxury CUV.




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  • 35 Comments
      Joseph
      • 2 Years Ago
      Acura should be ashamed. They want $35,215, for a 2013 RDX FWD, which is apprx. $5,000 more then a 2012 RDX FWD, $30,707. I thought about maybe puchhasing a 2013, but when I see how they want to rip off the consumer, it's no deal Acura. Ride the highwys, and see how many RDX you see out there. Not many that's for sure.
        piggybox
        • 2 Years Ago
        @Joseph
        MSRP for 2012 FWD is $32,895. 2013 MSRP is $34,320. That's what Acura asks for. At least get your number correct before bashing
          Joseph
          • 2 Years Ago
          @piggybox
          Sorry genius, but your wrong. I received a quote from a North Jersey Acura dealer for a 2012 RDX FWD which include dealer prep, for $30,707. I've received a quote from same dealer for a 2013 RDX FWD for $35,215 which include dealer prep. And, the price they want for the 2013 is sticker price, and not an asking price. As you see, my numbers are correct, apprx. $5000 more for the 2013. I think your one of the few who deserve to pay the $$35,215. And, don't forget to purchase wheel locks.
      Al Terego
      • 2 Years Ago
      That interior is a joke for a supposed luxury brand. Just give up the automobile business, Honda.
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
      Amco Autoglass
      • 2 Years Ago
      quietest and smoothest and most powerful and cheapest priced in its class. Finally Honda did something right.
        desinerd1
        • 2 Years Ago
        @Amco Autoglass
        well, BMW X1 is cheaper.
          piggybox
          • 2 Years Ago
          @desinerd1
          X1 is quite small though, about the size of Infiniti EX.
          • 2 Years Ago
          @desinerd1
          [blocked]
          • 2 Years Ago
          @desinerd1
          [blocked]
          desinerd1
          • 2 Years Ago
          @desinerd1
          @Mary Keana You are confusing X1 with Honda Civic. BMW does nickle and dime but they do include the basics.
          BG
          • 2 Years Ago
          @desinerd1
          To whom would the BMW X1 appeal to, other than college coeds? Not a serious handling car. Auto trans only: yuck, double yuck.
          carguy1701
          • 2 Years Ago
          @desinerd1
          BG: no crossover has a manual transmission. What is your point?
      desinerd1
      • 2 Years Ago
      @Mary Keana ooh... the price wars. I love it. Let's crunch some numbers Acura RDX Base: $34320 X1 Base: $30650 + Leather Seats: $1450 (I'm quoting prices from X3, but should be same for X1) + Keyless Entry: $500 + Heated Seats: $500 + Rear View Camera: $400 Grand Total: $33500 Now, we all agree that BMWs are overpriced, and when an Acura is even more expensive, that's recipe for failure. Now to mention that RDX is NOT rear wheel drive and does NOT include free maintenance for 4 years.
        UtCal
        • 2 Years Ago
        @desinerd1
        @desinerd ooh..you picked the wrong bmw to compare with the rdx The 2013 RDX has more front and rear leg room, more front and rear shoulder room and more passenger volume that the 2012 X3. The X3 does have more headroom and slightly more cargo volume behind the second row. Care to explain why you picked the x1 instead of the x3? Better still, care to do a cost comparison with the x3?
        piggybox
        • 2 Years Ago
        @desinerd1
        If you ever seen X1 on road or in person you will never compare it to RDX. Use X3 in your math plz.
        BTCC
        • 2 Years Ago
        @desinerd1
        You still need to add a LOT of items to match the base RDX. Sunroof bluetooth USB iPhone app automatic headlights SAT radio universal garage opener Autodimming mirror adaptive variable suspension 18" wheels just to name a few. And if you want to upgrade the 4cyl to a 6cyl to get performance, you are looking at several thousand
          BTCC
          • 2 Years Ago
          @BTCC
          And don't forget, BMW even charges you if you want a color other than black or white.
      IBx27
      • 2 Years Ago
      What a stupid commercial...this kind of advertising isn't going to appeal to a luxury clientele...maybe it'll catch the eye of people who buy the yaris or impreza.
      Radioactive Flea
      • 2 Years Ago
      Now all it needs is right pricing. Which it is very far from.
      desinerd1
      • 2 Years Ago
      @BTCC Most of the stuff you mentioned is standard on X1. In fact, X1 has tons of stuff which is not available on any Acura. The only thing Acura leads in is reliability.
        BTCC
        • 2 Years Ago
        @desinerd1
        Since you seem to be privy to the information not yet released, please, list for us these standard items. Break down the price difference for us. All other RELIABLE sources peg an equivalent BMW at being at least $10K more. However, YOU seem to have differing information.
      Danny Eckel
      • 2 Years Ago
      I know it's more powerful blah blah blah but owning a CR-V I see so many striking similarities that beg the question....why
        • 2 Years Ago
        @Danny Eckel
        [blocked]
      mary.keana
      • 2 Years Ago
      LOL, I love it when Nightflight uses his desinerd1 account. Often Nightflight uses many of his other accounts such as yomama####, carguy####, JustinCampanele.
        • 2 Years Ago
        @mary.keana
        [blocked]
        • 2 Years Ago
        @mary.keana
        [blocked]
        Justin Campanale
        • 2 Years Ago
        @mary.keana
        Are you really that stupid? Not everyone who disagrees with you and/or calls you out for being a mutiple accounted Honda employee is the same person . I am NOT NightFlight http://www.autoblog.com/2012/05/10/2012-volkswagen-golf-r-review-video/ http://www.autoblog.com/2012/04/10/2013-ford-taurus-sho-first-drive-review/ and I am NOT desinerd1 http://www.autoblog.com/2012/07/10/2012-chevrolet-cruze-wagon-first-drive-review/ As for carguy and yomama, I don't have any articles in which we have different opinions. But after taking a look at our different commenting styles, it doesn't take a genius to figure out that we are NOT the same person. On the other hand, you have proven yourself to have several accounts. Remeber the Veloster article? You tried to make it look like several people agreed with you by signing into other logins and posting "Agreed". Except you forgot to sign out of your login, so it looked something like this. ___I___ Blah blah blah Hyundai junk ___I___ Agreed. In case you're wondering why I'm here long after the discussion is over, it's because yomama posted a link on the latest "Hyundai Elantra Mileage Claims" artivle, which exposed you. I had to check it out.
      mary.keana
      • 2 Years Ago
      desinerd1 a.k.a. NightFlight, how do you like those 189% UP sales number for the new RDX.
        carguy1701
        • 2 Years Ago
        @mary.keana
        They're up because Acura targeted the right customer base this time. 'Jason', if he ever existed, wasn't buying an RDX, he was most likely buying something else, possibly not even a luxury brand.
      • 2 Years Ago
      [blocked]
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