• 2010 Cadillac XTS Platinum Concept. X10CC_CA008
  • 2010 Cadillac XTS Platinum Concept. X10CC_CA009
  • 2010 Cadillac XTS Platinum Concept. X10CC_CA002
  • 2010 Cadillac XTS Platinum Concept. X10CC_CA003
  • 2010 Cadillac XTS Platinum Concept. X10CC_CA004
  • 2010 Cadillac XTS Platinum Concept. X10CC_CA005
  • 2010 Cadillac XTS Platinum Concept. X10CC_CA006
General Motors is hoping to snag buyers who'd otherwise be driving an Audi A6, BMW 5 Series or Mercedes-Benz E-Class when it launches the new Cadillac XTS next year. That may prove a tall order, but the General is going about it in an interesting way.

Rather than (or in addition to) marketing the new XTS directly to prospective buyers, Cadillac is reportedly planning on selling its new flagship sedan (potentially stretched by approved third-party coachbuilders) to what are commonly known as Town Car drivers – known in the industry as Black Cars. We're not talking about the retiree down the street who refuses to drive anything but a full-size Lincoln – we're talking about car service operators who shuttle those with the means around cities like New York. Like taxis, only booked in advance and slightly more upscale, they're the preferred mode of transportation for affluent professionals and executives in Manhattan.

It's a market dominated by (and commonly borrowing its name from) the Lincoln Town Car, a vehicle that is finally out of production despite accounting for the lion's share of this niche market after extending its lifespan for years. Lincoln aims to retain its domination of the Black Car market with specially-prepared versions of the MKT crossover, while Cadillac (whose DTS never made as big an impact on these fleets as the Town Car did) is pitching the new XTS. In doing so, GM hopes the wealthy fares riding in the back of these shuttles will take note and maybe place orders of their own.


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    • 1 Second Ago
  • 91 Comments
      whofan
      • 3 Years Ago
      I`d take the new Cadillacs being made now days over anything Mercedes has out now.
        Dean
        • 3 Years Ago
        @whofan
        You kind of need to elaborate on this one - are you referring to Mercedes-Benz's regular cars, or can we throw an SLS AMG into the mix? The SLS kinda tilts the field...
          whofan
          • 3 Years Ago
          @Dean
          Well, If I were to buy, my choice is Cadillac over anything by Mercedes. If I had a choice to be given one of choice I`d take the high end Mercedes. I would sell it and buy a Cadillac and Corvette. I rode in many Mercedes Taxis when I was in Germany. nothing special. I remember the 500SL as being nice. I would settel for a Cadillac all day long . I think now a BMW is nicer than Mercedes. I remember the late 70`s early 80`s BMWs belching blue smoke out. This was in Germany. The Germans I knew thought they were junk at the time. Cadillac is now world class. Perception has yet to catch up with reality.
          DrEvil
          • 3 Years Ago
          @Dean
          Here are the problems I have with the SLS AMG - First off it was originally designed to be a Viper. The proportions doesn't fit the car (from a pure design viewpoint). Just lift the hood, and you'll see how much room is left after the engine is installed, was designed to accommodate the V10. As a tribute to the original Gull-wing, (a car I worship), style-wise this missed the mark, very disappointed. I'm sure there are enough gullible (pun intended) wealthy fools left in the world to make this a profitable slight of hand for Mercedes-Benz. The SLS AMG will not enjoy true iconic status of the original gull-wing, or even the McLaren Mercedes, because deep in its soul, it is a Viper, not a mercedes. To me, that is really sad. They could /should have done better.
          Rotation
          • 3 Years Ago
          @Dean
          I'll take it over an SLS AMG. Whatever direction that car is tilting the field in apparently doesn't affect me.
      Alex740
      • 3 Years Ago
      Marketing it to Town Car companies seems like a terrible idea as the car will become synonymous with that purpose, making it unattractive to buyers for personal use.
      sosaakapapi3
      • 3 Years Ago
      This car is beautiful hand down. Keep It up Caddy.
      EJD1984
      • 3 Years Ago
      Though I'm sure the XTS is going to be a fine car. Nothing can replace the smooth ride of a Full-Size RWD V8 sedan.
        dreadcthulhu01
        • 3 Years Ago
        @EJD1984
        One could argue that FWD is better than RWD for luxury barges, like this one - it give you more cabin space, due to the lack of driveshaft tunnel, and weighs less. RWD vehicles handle better, but most people buying this sort of car are not taking them to the track.
      MAX
      • 3 Years Ago
      It's really got to be hard to be a Lincoln dealer.
        DrEvil
        • 3 Years Ago
        @MAX
        Agreed, I have a LS. I take my car in for service and have not set foot in their showroom in almost 4 years. I sometimes run into the salesman who tries to get me to look at their new cars. The response is always the same, "As soon as you get a car that I would consider buying".
      AldenBiesenReturns
      • 3 Years Ago
      Looks rather nice, I'll admit.
      Carman
      • 3 Years Ago
      Ford really dropped the ball on this one. The Town Car was the preferred livery vehicle, and placing it with a SUV-like vehicle just is not was the folks want. Cadillac taking overwith the XTS is a no-brainer.
        • 3 Years Ago
        @Carman
        [blocked]
      Dean
      • 3 Years Ago
      I guess there goes any hope for a XTS-V...
      From The Back Seat
      • 3 Years Ago
      I still think that the better move for attacking the Livery market would be to bring over the Holden Caprice in luxed up civilian trim, renamed the Statesman (which it was also named until the Series II came out) and left badged as a Holden. This provides 2 advantages for GM: more importation of the Caprice/Statesman which will offset import costs per car and will be unique to that market alone in civilian trim as it would not be marketed to the public at large, just like the Caprice is a cop-only car now. The Statesman is a traditional big car, looks fantastic when luxed up and would make them easily identifiable as something special when it pulls up to a hotel or office in down-town New York. The XTS won't catch on with the Livery crowd much more than the MKT will because of the complexities of their designs for repairs, which affect operating costs and thus profits. They've already shown that they are not all that interested in the MKT since they bought up hoards of the remaining Town Cars to hopefully tied them over until something proper is offered again.
      Reno Dillard
      • 3 Years Ago
      Not sure about the idea. Offering this car for the livery business takes away the exclusive factor that those CEO's and "VIP's" may look for when purchasing an Audi,MB,or BMW. But........from a business standpoint, I understand going after the Black Car market, it could be very lucrative and without any direct competition in that market, the XTS could sell like hot cakes to those businesses. More sells of the XTS could mean more money to make the Omega Cadillac more awesome, and the Omega Cadillac will be the car ( or should be) that those CEO's and "VIP's" will be looking to purchase.
      • 3 Years Ago
      [blocked]
        • 3 Years Ago
        [blocked]
          Elmo
          • 3 Years Ago
          If you want RWD, go buy a CTS. FWD Cadillacs are not as uncommon as you think. So of the greatest Cadillacs in the brand's history have been FWD.
          Rotation
          • 3 Years Ago
          Audi has made huge inroads into the marketplace and they are a FWD company. While most of the their models may be AWD in the US, in Europe the up-take rate on AWD is far lower (below 30% in every country except Switzerland last I saw). From all accounts the XTS is available as FWD or AWD, just like an Audi.
          Elmo
          • 3 Years Ago
          Seriously, what is with the massive downvotes today? My comment is based on fact, yet trolls seem to think they aren't.
          Elmo
          • 3 Years Ago
          Lonewolf, I missed another model. The STS, which is still being offered, but the V8 has been removed and replaced with the 3.6L DI V6. If you want a similarly sized Cadillac that is RWD, buy an STS. It's a fact that Cadillac's model history is covered with FWD models that goes all the way back to the 60s.
          LoneWolf
          • 3 Years Ago
          " My comment is based on fact" So if I want a rwd Caddy it's a fact of life that I have to get a CTS, instead of encouraging Cadillac to make more rwd cars?
          Adrian
          • 3 Years Ago
          Totally agree, Rotation. For some reason, the U.S. has the ridiculous obsession with AWD and RWD only being the definition of luxury. You're starting to see Audi offer the FWD variants in the US, as well.
          DrEvil
          • 3 Years Ago
          I'll go out on an limb and say that Cadillac will sell 2x as many of these as BMW will sell 7-Series.
      jhott66
      • 3 Years Ago
      At least recognizes early on, very early on, that this car is a dud and they are adjusting the marketing strategy. The idea that this car will somehow "compete" with the 3-series, the A4 and the Lexus IS is laughable.
        Hazdaz
        • 3 Years Ago
        @jhott66
        Your lack of automotive knowledge is laughable. Who the hell EVER said that this car would compete with "the 3-series, the A4 and the Lexus IS"?!? Find me ONE link or reference where the XTS has been planned to go up against any of those vehicles. From the get-go this XTS was a bigger car than the CTS and aimed at the upper end of the market. It isn't RWD, so going up against the S and 7 is kind of doubtful, but in terms of luxury appointments and price it should be competitive against the 5 and E in the same way that Audi's usually FWD-based cars have been able to compete with the 2 other Germany luxury brands. A true S and 7 competitor from Cadillac won't be coming out for a few more years. Oh yeah, so you know, the ATS is the upcoming Cadillac that is going up against the 3 and most indications point to it being one hell of a good small sport-luxury sedan. In that part of the market Cadillac is on its game.
        jhott66
        • 3 Years Ago
        @jhott66
        Let alone compete in the market with the 5-series, the A6, the E-class and the LS Lexus
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