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McLaren granted trademark for ‘McLaren GT,’ but is it even a car?

It could be the real name for the BP23, but we have another theory

Last year McLaren Automotive Limited applied to trademark the name "McLaren GT" in the U.S. and the UK. Last week the U.S. Patent and Trademark Office granted the request. It's tempting to wonder if we're looking at the name of the new McLaren monster car, the three-seat road-going Ultimate Series offering so far known as BP23. McLaren has, after all, Jonathon Ramsey

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Fiat trademarks '124', '124 Spider'

Fiat files trademark registration with the USPTO for the model names "124" and "124 Spider." The filing could presage a Fiat coupe and convertible built on the 2016 Mazda MX-5 Miata platform that was previously going to be used for a new Alfa Romeo.

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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."

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Google files patent for gesture-based car controls

Tech users of the world beware – just as touchscreens have infiltrated nearly every aspect of our lives over the past decade, gesture-based controls will do the same in the coming years. And yes, that includes gesture-enabled cars, according to a patent filing by Google.