He talks around the topic while there's plenty of evidence Apple has something in the works.
Cars are vastly more complicated than, and just as difficult to develop as, smartphones. How does Silicon Valley not realize this?
Apple CEO Tim Cook says that it's about time for something to happen with our cars. And it has to do with software. Hint, hint.
GM CEO Mary Barra spoke about autonomous tech in a wide-ranging interview, mentioning Cadillac's Super Cruise as well as "confidential" efforts.
Apple CEO Tim Cook says Tesla should use CarPlay and that's about it after shareholders ask if Apple should buy the car company.
During Apple's big Spring Forward press conference, CEO Tim Cook announced that every major automaker was now on board with its CarPlay in-vehicle operating system, and that the functionality will arrive on over 40 new cars by the end of the year.
This is the layman's understanding of how the tech world works: come up with an idea; execute idea; start making money; get bought out by Apple, Google or some other wealthy company seeking the Next Big Thing; retire to Fiji at age 23. Occasionally, though, one of those startups grows quickly enough to avoid being bought out by the big boys of Silicon Valley. Tesla is one such startup, and while it's an automaker as much as a tech company, the mingling of both worlds in its business model has he