If you encounter a '#X' followed by silence during a text conversation today you might think the other person fell asleep on their phone, but they're actually letting you know that they're about to drive.
In conjunction with the typical Internet feeding frenzy that goes hand in hand with the announcement of each new iPhone, Apple has been cited in countless headlines this week after its debut of its new Apple Watch on September 9. The so-called "smartwatch" is far from an industry first – Samsung, Motorola and Pebble all have models on the market, and who can forget 2003's Fossil Wrist PDA? – but as per usual, Apple's entry is garnering more than its fair share of media attention.
GM is the latest to plan for cameras to watch drivers actions
General Motors is taking the fight against distracted driving from billboards and public-service announcements into its cars, deploying new technology that keeps an eye on where the driver's are glancing.
There's little question that driving while holding your phone is incredibly dangerous. In the UK alone, some 500 people are estimated to be seriously injured or killed each year because of car and truck drivers using their phones behind the wheel – a staggering figure that is leading British authorities to take controversial action.
Half of people who think texting while driving is dangerous have done it in the past
Americans are behaving badly while driving, and they know it. A new Harris Poll found the vast majority of Americans recognize the dangers of drunk driving, texting while driving and other distractions, but many still engage in these activities anyway.
Distracted driving continues to be a scourge to road safety around the world. In the US, the National Highway Traffic Safety Administration ran a graphic commercial in April appealing to young people about the dangers of texting and driving. In Hong Kong, Volkswagen helped with a technologically savvy way to make people understand the peril.
In new public-service announcement, Rhett and Link engage in a dubious battle
Public-service announcements fashioned in the form of a rap battle seem like a terrible idea, but the video made by YouTube stars Rhett and Link for the National Highway Traffic Safety Administration manages to be hilarious.
It used to be that most of the car-related public service announcements on TV focused on preventing drunk driving and getting people to buckle their seatbelts, but the National Highway Traffic Safety Administration has launched grisly new ads combatting distracted drivers with the slogan "U Drive. U Text. U Pay." The spots will see heavy rotation in April because it's National Distracted Driving Awareness Month. To further ram the message home, the Department of Transportation has coordinated wi