Distracted drivers are an increasingly dangerous hazard on American roads.
Texting While Driving
In conjunction with the typical Internet feeding frenzy that goes hand in hand with the announcement of each new iPhone, Apple has been cited in countless headlines this week after its debut of its new Apple Watch on September 9. The so-called "smartwatch" is far from an industry first – Samsung, Motorola and Pebble all have models on the market, and who can forget 2003's Fossil Wrist PDA? – but as per usual, Apple's entry is garnering more than its fair share of media attention.
There's little question that driving while holding your phone is incredibly dangerous. In the UK alone, some 500 people are estimated to be seriously injured or killed each year because of car and truck drivers using their phones behind the wheel – a staggering figure that is leading British authorities to take controversial action.
Distracted driving continues to be a scourge to road safety around the world. In the US, the National Highway Traffic Safety Administration ran a graphic commercial in April appealing to young people about the dangers of texting and driving. In Hong Kong, Volkswagen helped with a technologically savvy way to make people understand the peril.