If you were unaware that operating a vehicle without paying attention is very, very dangerous, then the National Highway Traffic Safety Administration has a message for you. Of course, what better way to highlight this danger than using a strange fake screen capture from Pokemon Go, the insanely popular smartphone game.


Because it would be irresponsible to take the screen grab while driving (and therefore ignore the advice being given out in this Tweet-PSA), someone on the NHTSA social media team resorted to Photoshop. The result is a poorly 'shopped Pikachu over a stock image of a dashboard. Maybe those whipper snappers at DARPA could have made it look a bit more believable, or at least suggested avoiding stock photos that were obviously taken on European roads. There are several more Pokemon Go-related warnings in the NHTSA Twitter feed, including one reminding pedestrians to watch for traffic instead of keeping their nose buried in the game when crossing the street.

Just like texting while driving, Pokemon Go combines traveling with focusing on a phone – two activities that are definitely stupid and potentially lethal to partake in while driving a car. Pokemon Go does provide a good way to reach NHTSA's intended audience right now, those most likely to text and drive. Namely, teens and young adults. Fifty-eight percent of Pokemon Go players are in the 18-to-24 age range, while another 38 percent is comprised of 25-to-30-year-old players, according to Vox. According to NHTSA's own statistics, these are the very age groups most likely to die in a distracted-driving-related crash.

So far, the immensely popular game has proven both a blessing and a curse on America's roads. Early last week, the first reported crash caused by a driver playing the game happened in New York, according to CNET. The game has also done some good in the world, like these four Pokemon Go players who saved the lives of two people passed out in a moving car.

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