He said it didn't come off the way he had intended.
Cardiff-based New Adventure Travel bus company has pledged to take down its controversial billboards following a public backlash against the objectification of women.
TrueCar is getting bashed in both traditional and social media venues over a 30-second ad that's gone viral due to what some perceive as sexist overtones. The ad features a number of women talking about using TrueCar for their latest vehicular purchase, and how the website takes the "anxiety" out of buying a car. It ends with the line, "I don't need to bring a dude with me."