Crash tests continue to get ever tougher, and the new "small overlap" test from the Insurance Institute For Highway Safety is giving engineers fits. The new procedure, launched in August, subjects just 25 percent of a vehicle's front end to an impact at 40 miles per hour, and it's proven to be a lot tougher to ace than the institute's old 40-percent overlap test, which is also still in use. The test is designed to simulate impact with a pole, tree or an offset other vehicle – all common cr
Suzuki Kizashi News
American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials – sort of like a Time Life infomercial for an entire brand – and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its comm
Yesterday's announcement that American Suzuki has filed for bankruptcy is all but a death blow for the Japanese automaker's 246 US dealers, but if there's any good news coming out of the situation, it could be the fact that the whole process will likely be quick and painless rather than drawn out. WardsAuto is reporting that with the current inventory and average sales numbers so far this year, there figures to be about three months left for Suzuki's new-car business in the US given current sale
So is it time to start the Suzuki dead pool? Automotive News seems to think so. While the newspaper doesn't go as far as suggesting that Suzuki is not long for the American market, it has compiled a depressingly long list of signs that the company is on its last legs here.
You won't have to wait until February 5 to see the new Suzuki Super Bowl commercial, as it's hit the automaker's YouTube channel in advance. Featuring an Eskimo who trades in his sled on an all-wheel-drive Kizashi, it's fun and decidedly more upbeat than last year's marauding snowmen.
Suzuki is about as small as automakers get here in the United States, even if its parent company does mad business in Japan and other parts of the world. So when the scrappy purveyor of the SX4 and Grand Vitara says it will again be ponying up for Super Bowl ads featuring its Kizashi mid-size sedan, it raises some eyebrows, including ours.
Suzuki is ready to talk about the future. More specifically, the automaker is looking a bit ahead on its calendar and realizes that 2012 will be here rather soon. Sales are up 17 percent year-to-date for 2011, so the 2012 lineup will be an important one to keep momentum moving forward.
Suzuki Kizashi versus two unlikely competitors – Click above to watch video after the jump