11 Articles
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BMW's new Driftmob video shows the M235i like you've never seen it before

Last month, we went behind the scenes of the filming of BMW's new Driftmob, web video, bringing you one post from the practice sessions, and another from the shoot itself, which took place in an enormous traffic circle in Cape Town, South Africa. Today, BMW has launched the

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Behind the Scenes of BMW's 'Drift Mob,' Part 2 [w/video]

After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic circle to see the stunts performed midway thr

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Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car – the 2015 BMW M235i, in this case – is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us

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M235i outpoints 911, Corvette in CR testing, becomes highest-scoring BMW ever

Good news just keeps coming for BMW, as Consumer Reports has just handed out a stunner of a verdict – the M235i, a spritely, 320-horsepower coupe that starts at just $43,100 has bested the likes of the Brandon Turkus

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BMW Vision Gran Turismo takes M235i Racing to the virtual extreme [w/videos]

Late last year, Mercedes-AMG worked up a concept car called the Vision Gran Turismo. It presented it at the Los Angeles Auto Show, but that wasn't the point: the point was that it would feature in Gran Turismo 6 on the PlayStation 3. It wasn't the first concept created specifically f

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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."

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BMW M235i in circuit scrap with legendary E46 M3 CSL

Earlier this month, we brought you news that BMW's one-year wonder, the 2011 1 Series M Coupe, is actually trading for more money today than it did when new. That sort of short-term appreciation is a major rarity with modern production cars, but apparently it's not the only BMW enthusiast coupe to enjoy far-above-average residual values. The not-for