This first Supra is easily the most expensive one of this generation, as it sold at Barrett-Jackson's Scottsdale auction for $2.1 million. All of the proceeds went to the American Heart Association and Bob Woodruff Foundation.
The buyer, who remained anonymous following the auction, got a Launch Edition Supra, which has a matte gray paint color with red mirrors and a matching red interior with carbon fiber accents. This version of the 2020 Supra has a regular base price of $56,180, and is 1 of 1,500 examples. The engine cover is also signed by Toyota President Akio Toyoda.