With very few exceptions, production off-road vehicles all mount their engine up in front. The trouble is that the hood can obstruct the view to the terrain ahead. Leave it to Land Rover, then, to come up with a novel solution.

When the doors open at the Javitz Center next week for the 2014 New York Auto Show, Land Rover will present its new Discovery Vision Concept. The vehicle will show the way forward for the brand's next generation of SUV, and included with it will be this Transparent Bonnet system. The system uses cameras located in the grille to project an image of the terrain ahead on the vehicle's Head-Up Display, making the hood virtually transparent to make navigating up-close obstacles like large rocks and narrow tracks that much easier.

It's just one of the new technologies which Land Rover will demonstrate in the new Discovery concept, and – like the depth sounders mounted in the mirrors of the Range Rover Sport – the system follows a proud tradition of technological innovation pioneered or adopted by Land Rover to enable more capable off-roading. Check out the system in action in the video and the details in the press release below.
Show full PR text

- Land Rover reveals Transparent Bonnet virtual imaging concept
- New level of driver awareness with a 'see-through' augmented reality view of the terrain ahead, making the front of the car 'virtually' invisible from inside the cabin
- Technology provides full visibility of what is underneath and in front of the car, with total clarity of otherwise hidden obstacles
- Transparent Bonnet is part of a suite of new concept technologies to be showcased in Land Rover's Discovery Vision Concept car at the New York International Motor Show

Whitley, UK, 9th April 2014 – Pioneering technology is being developed to give Land Rover drivers a digital vision of the terrain ahead by making the front of the car 'virtually' invisible.

Cameras located in the vehicle's grille capture data used to feed a Head-Up Display, effectively creating a 'see-through' view of the terrain through the bonnet and engine bay, breaking new ground in visual driver assistance. The technology, named Transparent Bonnet by its creators, shows how advanced technology will take Land Rover's unrivalled capability to the next level.

The technology enables a driver climbing a steep incline or manoeuvring in a confined space to see an augmented reality view capturing not only the terrain in front of the car but also the angle and position of the front wheels.

Dr Wolfgang Epple, Director of Research and Technology for Jaguar Land Rover, said: "We believe the next 25 years will be the most exciting and dynamic the automotive industry has ever experienced. There will be huge strides in environmental innovation, in safety and capability.

"As our vehicles become more capable and autonomous off-road, we will ensure the driver has the confidence to allow the car to continue to progress, over any terrain. We are developing new technologies including the Transparent Bonnet to give drivers anaugmented view of reality to help them tackle anything from the toughest off-road route to the tight confines of an urban car park."

Opening the doors to Jaguar Land Rover's advanced research, the Discovery Vision Concept car is a design and technology showcase which will be unveiled in full at the New York International Auto Show on 16th April 2014. The concept demonstrates Land Rover's design vision for a future family of premium SUVs built on Land Rover's key principles of emotive design, unrivalled capability and ultimate versatility. From the city to the sand dunes, Land Rover's new, driver-assisting technology will enable safer, smarter and more enjoyable driving in the SUVs of tomorrow.

Follow the excitement on Land Rover's Facebook, Twitter and Instagram pages and join the conversation using #ReadyToDiscover.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 1 Year Ago
      Can you add this to my car so my wife doesn't curb rash my wheels?
      • 1 Year Ago
      Put some cameras under the hood so too so you can switch between a view of the ground and a view of the suspension at work Drools...
      • 1 Year Ago
      I appreciate any manufacturer that can come up with a truly innovative idea…and this is one of them. I'd love to be able to test drive this if/when it's available.
      Shahul X
      • 1 Year Ago
      wow, thats shocking cool...was skeptical before I hit the vid.. kudos
      John Paul Goins
      • 1 Year Ago
      Now THIS is great tech. Expect this in Jeeps in 2 model years, if Fiat's wise....
      Kuro Houou
      • 1 Year Ago
      Pretty sweet although I could see it being very hard to implement, usually hud's need a perfect line of sight to read properly, if you tilt your head to the left or right, or up/down it wouldn't line up right. Still a great thing to try and do, can see it being very useful even in normal cars when pulling up to a curb.
      • 1 Year Ago
      That's very cool.
      • 1 Year Ago
      This! This is where technology should be going for LR.
      AWD Terror
      • 1 Year Ago
      • 1 Year Ago
      If I was in the market for a Range Rover, I'd consider this option a no-brainer, kind of like the Z51 package on the C7 .
      • 1 Year Ago
      Thumbs up!
      JF GeSchmidtt
      • 1 Year Ago
      I have to say that is a little bit of awesome!
    • Load More Comments
    Share This Photo X