2013 Infiniti JX ad blitz to tip off with NCAA March Madness

Infiniti has loosed the hounds of advertising on behalf of its new three-row, seven-seat crossover, the 2012 JX. The four spots, set to run throughout NCAA March Madness, are focused on features like a novel Backup Collision Intervention System, live personal assistant and tri-zone entertainment. They aren't the most creative spots we've ever seen, but they do a good job of showing a number of the CUV's unique features while placing the vehicle in a luxury context.

Infiniti also teamed with GILT yesterday, the same luxury-minded e-tailer that sold Volkswagen Jetta sedans for $5,995 for a day back in 2010. This time, there was only one loaded JX35 up for grabs, but the lucky buyer got the luxury ute for half price: $27,425. Follow the jump to watch the ads and check out the press release.

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Infiniti Challenges the Notion of Functionality with the All-New JX, Debuts New Spots on NCAA® Selection Sunday
– Ad Series Highlights Brand's First 7-Passenger Luxury Crossover -

(03.09.2012, FRANKLIN, Tenn.) -- The comprehensive introduction of the 2013 Infiniti JX, on sale nationwide this month, tied to the NCAA continues today with the release of three new television spots live on Set to air Selection Sunday on CBS, the ad series showcases the leading technologies in the brand's 3-row luxury crossover, including the world's first Backup Collision Intervention System.

The Infiniti JX spots, "We Choose," "Interior," "Dog House," and "See the Invisible," feature a stylish family encountering common situations before everyone is ready to drive off, including:

- Passengers entry to the 3rd row, surprisingly easy in the Infiniti JX with the vehicle's wide door openings and unique forward movement function of the 2nd row;
- Driving directions and other questions, now answerable through the Infiniti Personal Assistant, Infiniti's live 24-hour, personal concierge service in the new JX, and;
- Obstacles behind the vehicle, which the JX Backup Collision Intervention System will detect and, if necessary, automatically engage the brakes to help avoid a collision.

"The inspiration that is NCAA March Madness® and the passion surrounding the games provides the right platform to share our story about the all-new Infiniti JX with passionate fans," said Infiniti Americas Vice President Ben Poore. "These spots showcase how our vehicle stands out from the crowd with the bold design, luxurious versatility and advanced hospitality and safety features."

The campaign debuts on Selection Sunday on CBS with spots running throughout March Madness®, including the Men's Final Four® and NCAA Basketball Championship Game.

Infiniti will also showcase the new series at the 2012 Amelia Island Concours d'Elegance this weekend, as the proud sponsor of the Infiniti Media Room and Judges' Lunch. Support will continue over the summer during the 2012 Olympic Games in London. The new fully integrated campaign from TBWA\Chiat\Day Los Angeles includes digital work and will be available on the brand's Facebook page, official YouTube channel and Twitter.

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