Drum-roll please. After making a point of pausing to listen to its dealers for input and suggestions, Buick has just announced the name of its next mid-size sedan. Plucking a nameplate from its not-too-distant past, the brand has introduced its newest model for America, the 2010 Buick Regal. Believe it or not but it's been six years since any Buick wore the iconic Regal tag, until it was affixed to the Chinese market Insignia-based sedan this year.
Following on the heels of the Enclave and LaCrosse, the Regal hopes to continue the march towards reestablishing Buick as a premium brand worldwide. There's no word yet on what changes we can expect from the Chinese model shown above, but since it's based on the Euro-market Opel Insignia, it will most likely be a fine ride. The full presser is after the jump.
Regal Named as Next Buick Sedan
As part of Buick GMC's strategy to engage and listen to its dealers, more than 1,000 dealers this week will be the first to learn the name of Buick's next mid-size sport sedan will be the Buick Regal. The announcement was made at the Buick GMC dealer business meeting.
"The transformation of Buick began with our luxury crossover, the Buick Enclave and continued this year with the launch of the 2010 LaCrosse premium sedan," said Susan Docherty, Buick GMC General Manager. "We're thrilled to announce that the Regal will be the next member of the Buick family."
The Regal name has played a very important role in Buick's history for many years and continues to be one of the top Buick nameplates recalled by consumers even though it's been out of the market for the past six years.
Buick is emerging as a modern, premium marquee with vehicles characterized by sculpted designs, personal technologies, luxurious interiors and responsive performance. Future new sedans and crossovers will continue to expand Buick's portfolio both in North America and China. More information can be found at www.buick.com.
About General Motors: General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 219,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM's largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.